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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

  • Longinos Marin
  • Salvador Ruiz

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  • Alicia Rubio
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    No abstract is available for this item.

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    File URL: http://hdl.handle.net/10.1007/s10551-008-9673-8
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    Article provided by Springer in its journal Journal of Business Ethics.

    Volume (Year): 84 (2009)
    Issue (Month): 1 (January)
    Pages: 65-78

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    Handle: RePEc:kap:jbuset:v:84:y:2009:i:1:p:65-78
    Contact details of provider: Web page: http://www.springerlink.com/link.asp?id=100281

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    1. Johnson, Devon & Grayson, Kent, 2005. "Cognitive and affective trust in service relationships," Journal of Business Research, Elsevier, vol. 58(4), pages 500-507, April.
    2. Albert Satorra & Peter M. Bentler, 1999. "A scaled difference chi-square test statistic for moment structure analysis," Economics Working Papers 412, Department of Economics and Business, Universitat Pompeu Fabra.
    3. Boulding, William & Kirmani, Amna, 1993. " A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 111-23, June.
    4. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
    5. O'Malley, Lisa & Prothero, Andrea, 2004. "Beyond the frills of relationship marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1286-1294, November.
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