Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice
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KeywordsVirtual community; Communities of practice; Identity; Lifestyle; Consumption;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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