IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice

Listed author(s):
  • Dedeoglu, Ayla Ozhan


    (Ege University)

  • Ustundagli, Elif


    (Ege University)

Registered author(s):

    Social networks on Internet cannot be regarded as media environments simply; they are discursive environments, where individuals actively commune and construct their identities. The present study represents an attempt to analyze the role of virtual communities of practice play in members’ identity, lifestyle and consumption practices. It is also aimed to find out how member types differ from each other in terms of their commitment to the community, identity, lifestyle and consumption. A survey was conducted with members Bilincli Hippiler Toplulugu, a virtual “community of practice”. The findings reveal that life projects, meanings and practices that are produced and consumed in the context of the researched virtual community are sited in central consumption context of, specifically, core and active members, and have identity construction and authorization functions in members’ life trajectories. These findings poses that although virtual communities did not take attention in Turkey, they get importance in analyzing consumer behavior with its effects on consumption practices.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: Full text
    Download Restriction: no

    Article provided by Uludag University, Faculty of Economics and Administrative Sciences in its journal Business and Economics Research Journal.

    Volume (Year): 2 (2011)
    Issue (Month): 2 (April)
    Pages: 1-23

    in new window

    Handle: RePEc:ris:buecrj:0040
    Contact details of provider: Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ris:buecrj:0040. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adem Anbar)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.