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Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising

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  • Ubilava, David
  • Foster, Kenneth A.

Abstract

Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.

Suggested Citation

  • Ubilava, David & Foster, Kenneth A., 2007. "Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34909, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saeasm:34909
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    References listed on IDEAS

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    1. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
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    4. Wallace E. Huffman, 2003. "Consumers' Acceptance of (and Resistance to) Genetically Modified Foods in High-Income Countries: Effects of Labels and Information in an Uncertain Environment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1112-1118.
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    13. Bryan E. Melton & Wallace E. Huffman & Jason F. Shogren, 1996. "Economic Values of Pork Attributes: Hedonic Price Analysis of Experimental Auction Data," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(4), pages 613-627.
    14. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    More about this item

    Keywords

    Willingness-to-Pay; Choice Experiment; Pork Attributes; Marketing; D120; D190; M390; Q130; Q180;

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