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Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising

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  • Ubilava, David
  • Foster, Kenneth A.

Abstract

Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.

Suggested Citation

  • Ubilava, David & Foster, Kenneth A., 2007. "Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34909, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeasm:34909
    DOI: 10.22004/ag.econ.34909
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