A Review of Strategic Options for Achieving a Country Brand for Romania
Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful. Sashi Tharoor – a specialist in country brands – said that „for a country to become a valuable brand it must be the country with the story”. Which is Romania’s story then? Where should it start and where should it end? Who would be the best story-teller? And who would be the listeners? These are some questions to which this article is aimed to answer.
Volume (Year): 11 (2010)
Issue (Month): 5 (December)
|Contact details of provider:|| Postal: |
Web page: http://www.management.ase.ro/Email:
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:11:y:2010:i:5:p:881-893. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marian Nastase)
If references are entirely missing, you can add them using this form.