The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk
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References listed on IDEAS
- Magnus Feldmann & Glenn Morgan, 2021. "Brexit and British Business Elites: Business Power and Noisy Politics," Politics & Society, , vol. 49(1), pages 107-131, March.
- Mohamad Reza Sanaei & Farzad Movahedi Sobhani, 2018. "Information technology and e-business marketing strategy," Information Technology and Management, Springer, vol. 19(3), pages 185-196, September.
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More about this item
Keywords
Marketing strategy; Gen Z & Millennials; Website Usability; Website optimization; Digital engagement; Online shopping; Retail; User experience; Consumer preferences; Customer satisfaction; Digital transformation;All these keywords.
JEL classification:
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2024-01-22 (Marketing)
- NEP-PAY-2024-01-22 (Payment Systems and Financial Technology)
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