Report NEP-MKT-2024-01-22

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Item repec:hal:journl:hal-04346255 is not listed on IDEAS anymore

• L'aszl'o Sipos & Kolos Csaba 'Agoston & P'eter Bir'o & S'andor Boz'oki & L'aszl'o Csat'o, 2023, "How to measure consumer's inconsistency in sensory testing?," Papers, arXiv.org, number 2312.08141, Dec.
• Jannsen Santana & Katharina C. Husemann & Giana M. Eckhardt & Rosa Llamas & Russell W. Belk, 2022, "Digital consumer spirituality," Post-Print, HAL, number hal-04325645, Sep.

Report NEP-MKT-2024-01-22

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report: