IDEAS home Printed from https://ideas.repec.org/a/rej/journl/v23y2020i77p2-10.html
   My bibliography  Save this article

Some considerations regarding the new trends in marketing approaches

Author

Listed:
  • Mihai Diaconescu

Abstract

This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology. In accordance with these aspects, the paper discusses the characteristics of the micromarketing and of the interactive marketing.

Suggested Citation

  • Mihai Diaconescu, 2020. "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(77), pages 2-10, September.
    • Handle: RePEc:rej:journl:v:23:y:2020:i:77:p:2-10
    as

    Download full text from publisher

    File URL: http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2020-09-30/3610/1diaconescumihai.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing; viral marketing; cyber marketing; micro marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rej:journl:v:23:y:2020:i:77:p:2-10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Radu Lupu (email available below). General contact details of provider: https://edirc.repec.org/data/frasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.