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A systematic review of food product conjoint analysis research

Author

Listed:
  • Kristian PENTUS

    (University of Tartu, Tartu, Estonia)

Abstract

Objectives: Conjoint research techniques have been employed in many articles. These are mainly in the field of food sciences. There has yet to be a thorough analysis of these papers. Reviewing food product conjoint analysis articles was the goal of the current literature review. Methods/Approach: A systematic literature review approach was used based PRISMA approach. Results: Published between years 2000 to 2020, 72 articles were reviewed. The article focussed on average sample size, most common subsampling methods, differences in conjoint evaluation questions, and most tested product categories. As a result of these findings, the author brought out steps to take when planning to conduct conjoint analysis and highlighted gaps in the current literature. Conclusions: 62 articles focused on hedonic goods and 38 on extrinsic qualities. Insights from this review champion conjoint analysis as an indispensable tool, highlighting its potential to refine future research endeavours in the domain. Results and supporting data from conjoint research conducted on utilitarian products still need to be included. The median sample size was 298, while the average was 459.

Suggested Citation

  • Kristian PENTUS, 2023. "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, vol. 4(3), pages 480-502, July.
    • Handle: RePEc:aip:access:v:4:y:2023:i:3:p:480-502
    DOI: 10.46656/access.2023.4.3(11)
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    References listed on IDEAS

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    1. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
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    More about this item

    Keywords

    Product package design; conjoint analysis; experiment design; systematic literature review;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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