IDEAS home Printed from https://ideas.repec.org/a/eee/rensus/v155y2022ics1364032121010455.html
   My bibliography  Save this article

Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis

Author

Listed:
  • Kowalska-Pyzalska, Anna
  • Michalski, Rafał
  • Kott, Marek
  • Skowrońska-Szmer, Anna
  • Kott, Joanna

Abstract

Alternative fuel vehicles (AFVs) are an important element of sustainable development and electromobility. Even though the analysis of consumers’ preferences towards AFV has already been done in various countries, the point of view of consumers from the country representing Central and Eastern Europe was missing. Within our complex, two stages survey (CATI and CAWI) we used the conjoint method to compare and balance the important factors responsible for consumers’ preferences towards AFV, in one study, allowing a relative assessment to be made. As a result, we got 6 separate conjoints (depending on the type of purchase: direct purchase or leasing) and the type of vehicle (HEV, PHEV and BEV). Although each conjoint contains different sets of factors, the methodological regime is followed. The study is conducted on a large group of Polish respondents (N=1002 and N=500), and the choice of factors is based on a broad CATI survey. Our results indicate that surprisingly safety is the most important feature of a good AFV car. Then, the price, range and type of the car also matter. These findings recommend car manufactures and policy makers what they should focus on while designing and promoting AFV.

Suggested Citation

  • Kowalska-Pyzalska, Anna & Michalski, Rafał & Kott, Marek & Skowrońska-Szmer, Anna & Kott, Joanna, 2022. "Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis," Renewable and Sustainable Energy Reviews, Elsevier, vol. 155(C).
  • Handle: RePEc:eee:rensus:v:155:y:2022:i:c:s1364032121010455
    DOI: 10.1016/j.rser.2021.111776
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1364032121010455
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.rser.2021.111776?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Melton, Noel & Axsen, Jonn & Goldberg, Suzanne, 2017. "Evaluating plug-in electric vehicle policies in the context of long-term greenhouse gas reduction goals: Comparing 10 Canadian provinces using the “PEV policy report card”," Energy Policy, Elsevier, vol. 107(C), pages 381-393.
    2. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
    3. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2021. "How Much Polish Consumers Know about Alternative Fuel Vehicles? Impact of Knowledge on the Willingness to Buy," Energies, MDPI, vol. 14(5), pages 1-19, March.
    4. Rudolph, Christian, 2016. "How may incentives for electric cars affect purchase decisions?," Transport Policy, Elsevier, vol. 52(C), pages 113-120.
    5. Fanchao Liao & Eric Molin & Bert van Wee, 2017. "Consumer preferences for electric vehicles: a literature review," Transport Reviews, Taylor & Francis Journals, vol. 37(3), pages 252-275, May.
    6. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    7. Fa-Ping Wang & Jia-Li Yu & Peng Yang & Li-Xin Miao & Bin Ye, 2017. "Analysis of the Barriers to Widespread Adoption of Electric Vehicles in Shenzhen China," Sustainability, MDPI, vol. 9(4), pages 1-20, March.
    8. Raslavičius, Laurencas & Azzopardi, Brian & Keršys, Artūras & Starevičius, Martynas & Bazaras, Žilvinas & Makaras, Rolandas, 2015. "Electric vehicles challenges and opportunities: Lithuanian review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 786-800.
    9. Kurani, Kenneth S. & Caperello, Nicolette & TyreeHageman, Jennifer, 2016. "New Car Buyers' Valuation of Zero-Emission Vehicles: California," Institute of Transportation Studies, Working Paper Series qt28v320rq, Institute of Transportation Studies, UC Davis.
    10. Kowalska-Pyzalska, Anna & Kott, Joanna & Kott, Marek, 2020. "Why Polish market of alternative fuel vehicles (AFVs) is the smallest in Europe? SWOT analysis of opportunities and threats," Renewable and Sustainable Energy Reviews, Elsevier, vol. 133(C).
    11. Rafal Michalski & Marta Staniow, 2018. "Subjective preferences towards various conditions of self-administered questionnaires: AHP and conjoint analyses," WORking papers in Management Science (WORMS) WORMS/18/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    12. Jerzy Grobelny & Rafal Michalski, 2015. "The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product," WORking papers in Management Science (WORMS) WORMS/15/05, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    13. Ahn, Jiwoon & Jeong, Gicheol & Kim, Yeonbae, 2008. "A forecast of household ownership and use of alternative fuel vehicles: A multiple discrete-continuous choice approach," Energy Economics, Elsevier, vol. 30(5), pages 2091-2104, September.
    14. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2020. "How much Polish consumers know about alternative fuel vehicles?," WORking papers in Management Science (WORMS) WORMS/20/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    15. Long, Zoe & Axsen, Jonn & Miller, Inger & Kormos, Christine, 2019. "What does Tesla mean to car buyers? Exploring the role of automotive brand in perceptions of battery electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 129(C), pages 185-204.
    16. Marieke G.M. Weernink & Janine A. van Til & Holly O. Witteman & Liana Fraenkel & Maarten J. IJzerman, 2018. "Individual Value Clarification Methods Based on Conjoint Analysis: A Systematic Review of Common Practice in Task Design, Statistical Analysis, and Presentation of Results," Medical Decision Making, , vol. 38(6), pages 746-755, August.
    17. Axsen, Jonn & Bailey, Joseph & Castro, Marisol Andrea, 2015. "Preference and lifestyle heterogeneity among potential plug-in electric vehicle buyers," Energy Economics, Elsevier, vol. 50(C), pages 190-201.
    18. Anna Skowrońska-Szmer & Anna Kowalska-Pyzalska, 2021. "Key Factors of Development of Electromobility AMONG Microentrepreneurs: A Case Study from Poland," Energies, MDPI, vol. 14(3), pages 1-25, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andri Ottesen & Sumayya Banna & Basil Alzougool, 2022. "Attitudes of Drivers towards Electric Vehicles in Kuwait," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
    2. Andri Ottesen & Sumayya Banna & Basil Alzougool, 2023. "Women Will Drive the Demand for EVs in the Middle East over the Next 10 Years—Lessons from Today’s Kuwait and 1960s USA," Energies, MDPI, vol. 16(9), pages 1-24, April.
    3. Kim, Ju-Hee & Han, Su-Mi & Yoo, Seung-Hoon, 2023. "Price premium for green hydrogen in South Korea: Evidence from a stated preference study," Renewable Energy, Elsevier, vol. 211(C), pages 647-655.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2021. "How Much Polish Consumers Know about Alternative Fuel Vehicles? Impact of Knowledge on the Willingness to Buy," Energies, MDPI, vol. 14(5), pages 1-19, March.
    2. Kowalska-Pyzalska, Anna & Kott, Joanna & Kott, Marek, 2020. "Why Polish market of alternative fuel vehicles (AFVs) is the smallest in Europe? SWOT analysis of opportunities and threats," Renewable and Sustainable Energy Reviews, Elsevier, vol. 133(C).
    3. Gabriela D. Oliveira & Luis C. Dias, 2019. "Influence of Demographics on Consumer Preferences for Alternative Fuel Vehicles: A Review of Choice Modelling Studies and a Study in Portugal," Energies, MDPI, vol. 12(2), pages 1-33, January.
    4. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2020. "How much Polish consumers know about alternative fuel vehicles?," WORking papers in Management Science (WORMS) WORMS/20/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    5. Kim, Junghun & Seung, Hyunchan & Lee, Jongsu & Ahn, Joongha, 2020. "Asymmetric preference and loss aversion for electric vehicles: The reference-dependent choice model capturing different preference directions," Energy Economics, Elsevier, vol. 86(C).
    6. Loría, Luis Enrique & Watson, Verity & Kiso, Takahiko & Phimister, Euan, 2019. "Investigating users' preferences for Low Emission Buses: Experiences from Europe's largest hydrogen bus fleet," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    7. Park, Soyeong & Maeng, Kyuho & Shin, Jungwoo, 2023. "Efficient subsidy distribution for hydrogen fuel cell vehicles based on demand segmentation," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    8. Yujin Beak & Kayoung Kim & Kyuho Maeng & Youngsang Cho, 2020. "Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 996-1006, March.
    9. Rotaris, Lucia & Giansoldati, Marco & Scorrano, Mariangela, 2021. "The slow uptake of electric cars in Italy and Slovenia. Evidence from a stated-preference survey and the role of knowledge and environmental awareness," Transportation Research Part A: Policy and Practice, Elsevier, vol. 144(C), pages 1-18.
    10. Jiali Yu & Peng Yang & Kai Zhang & Faping Wang & Lixin Miao, 2018. "Evaluating the Effect of Policies and the Development of Charging Infrastructure on Electric Vehicle Diffusion in China," Sustainability, MDPI, vol. 10(10), pages 1-25, September.
    11. Jia, Wenjian & Jiang, Zhiqiu & Wang, Qian & Xu, Bin & Xiao, Mei, 2023. "Preferences for zero-emission vehicle attributes: Comparing early adopters with mainstream consumers in California," Transport Policy, Elsevier, vol. 135(C), pages 21-32.
    12. Ye Yang & Zhongfu Tan, 2019. "Investigating the Influence of Consumer Behavior and Governmental Policy on the Diffusion of Electric Vehicles in Beijing, China," Sustainability, MDPI, vol. 11(24), pages 1-20, December.
    13. Fanchao Liao & Eric Molin & Harry Timmermans & Bert van Wee, 2020. "Carsharing: the impact of system characteristics on its potential to replace private car trips and reduce car ownership," Transportation, Springer, vol. 47(2), pages 935-970, April.
    14. Julian Schuir & Frank Teuteberg, 2021. "Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees: A choice-based conjoint study," Information Systems and e-Business Management, Springer, vol. 19(3), pages 1039-1085, September.
    15. Domarchi, Cristian & Cherchi, Elisabetta, 2024. "Role of car segment and fuel type in the choice of alternative fuel vehicles: A cross-nested logit model for the English market," Applied Energy, Elsevier, vol. 357(C).
    16. Anna Skowrońska-Szmer & Anna Kowalska-Pyzalska, 2021. "Key Factors of Development of Electromobility AMONG Microentrepreneurs: A Case Study from Poland," Energies, MDPI, vol. 14(3), pages 1-25, February.
    17. Dimatulac, Terence & Maoh, Hanna, 2017. "The spatial distribution of hybrid electric vehicles in a sprawled mid-size Canadian city: Evidence from Windsor, Canada," Journal of Transport Geography, Elsevier, vol. 60(C), pages 59-67.
    18. Kyuho Maeng & Sungmin Ko & Jungwoo Shin & Youngsang Cho, 2020. "How Much Electricity Sharing Will Electric Vehicle Owners Allow from Their Battery? Incorporating Vehicle-to-Grid Technology and Electricity Generation Mix," Energies, MDPI, vol. 13(16), pages 1-25, August.
    19. Piotr Rosik & Sławomir Goliszek & Tomasz Komornicki & Patryk Duma, 2021. "Forecast of the Impact of Electric Car Battery Performance and Infrastructural and Demographic Changes on Cumulative Accessibility for the Five Most Populous Cities in Poland," Energies, MDPI, vol. 14(24), pages 1-12, December.
    20. Mustafa Hamurcu & Tamer Eren, 2023. "Multicriteria decision making and goal programming for determination of electric automobile aimed at sustainable green environment: a case study," Environment Systems and Decisions, Springer, vol. 43(2), pages 211-231, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:rensus:v:155:y:2022:i:c:s1364032121010455. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/600126/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.