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New Car Buyers' Valuation of Zero-Emission Vehicles: California

Author

Listed:
  • Kurani, Kenneth S.
  • Caperello, Nicolette
  • TyreeHageman, Jennifer

Abstract

New car buyers’ awareness, knowledge, experience, consideration, and valuation of plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs) as well as respondents’ attitudes toward the public policy goals of vehicles were assessed via an on-line survey and in-person interviews with a subset of the survey respondents. Questions about awareness, knowledge, experience, and consideration were asked prior to the valuation measure—the drivetrain type of a plausible next new vehicle designed by each respondent. The survey was administered in California, Oregon, Washington, Delaware, Maryland, New Jersey, New York, Massachusetts, and the other member states of the Northeast States for Coordinated Air Use Management (NESCAUM). Interviews were conducted in California, Oregon, and Washington. This report focuses on the results for California, though these are compared to results from other states. Even in California, prior awareness, knowledge, experience, and consideration of PHEVs, BEVs, and FCEVs were low. Still, 38% of CA respondents—representing nearly 1.5 million new car-buying households—designed a PHEV (21%), BEV (11%), or FCEV (6%) in a “design world” that does not allow battery-powered all-electric drive in full-size vehicles but does offer incentives modeled on those available at the time of the survey. Respondent clusters are identified by motivations for or against designing a PHEV, BEV, or FCEV. The overarching conclusion is the first barrier to achieving emissions and energy goals of zero-emission vehicles (ZEVs) is few new car-buying households in California have yet to ask themselves whether and how they value ZEVs.

Suggested Citation

  • Kurani, Kenneth S. & Caperello, Nicolette & TyreeHageman, Jennifer, 2016. "New Car Buyers' Valuation of Zero-Emission Vehicles: California," Institute of Transportation Studies, Working Paper Series qt28v320rq, Institute of Transportation Studies, UC Davis.
    • Handle: RePEc:cdl:itsdav:qt28v320rq
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    Citations

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    Cited by:

    1. Brett D. H. Williams & John B. Anderson, 2021. "Strategically Targeting Plug-In Electric Vehicle Rebates and Outreach Using “EV Convert” Characteristics," Energies, MDPI, vol. 14(7), pages 1-24, March.
    2. Anna Kowalska-Pyzalska & Rafał Michalski & Marek Kott & Anna Skowrońska-Szmer & Joanna Kott, 2021. "Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis," WORking papers in Management Science (WORMS) WORMS/21/02, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    3. Gan, Zhongying, 2023. "Do electric vehicle charger locations respond to the potential charging demands from multi-unit dwellings? Evidence from Los Angeles County," Transport Policy, Elsevier, vol. 138(C), pages 74-93.
    4. Kowalska-Pyzalska, Anna & Michalski, Rafał & Kott, Marek & Skowrońska-Szmer, Anna & Kott, Joanna, 2022. "Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis," Renewable and Sustainable Energy Reviews, Elsevier, vol. 155(C).
    5. Sanguinetti, Angela & Favetti, Matthew & Hirschfelt, Kate & Kong, Nathaniel & Chakraborty, Debapriya & Alston-Stepnitz, Eli & Ma, Howard, 2023. "Developing a Vehicle Cost Calculator to Promote Electric Vehicle Adoption Among TNC Drivers," Institute of Transportation Studies, Working Paper Series qt1v44b5kp, Institute of Transportation Studies, UC Davis.
    6. Kurani, Kenneth & Buch, Koral, 2021. "Across Early Policy and Market Contexts Women and Men Show Similar Interest in Electric Vehicles," Institute of Transportation Studies, Working Paper Series qt9zz8n5x5, Institute of Transportation Studies, UC Davis.

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