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Marketing behind ICO. Part I

Author

Listed:
  • Jozef Metke

    (Bratislava, Slovak Republic)

Abstract

The goal of this article is: “To explain, how is the Crypto World working Today, why is this such a hot topic at the moment and how the companies are using marketing before and during the emission of new crypto currency or new token. The method used for writing this article was mainly internet research, listening of different presentations of experts in this field and discussions with people that are trading crypto currencies, or they already did some ICO. This is totally new market that some people compare with Jungle or Clondyke as the situation and the rules are still changing here. This field has their own language with their terminology that sounds new and unfamiliar for newcomers, but it has their logic and it is possible to learn it fast. Only a group of people understand this problematic right and there is still many questions also from people that are doing with cryptocurrencies some time. If the readers of this article that never worked with crypto before will understand at least the basics of crypto problematics after the reading of this article, the goal of this article will be reached.

Suggested Citation

  • Jozef Metke, 2017. "Marketing behind ICO. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 51-56.
    • Handle: RePEc:cub:journm:v:12:y:2017:i:4:p:51-56
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    File URL: https://msijournal.com/marketing-behind-ico/
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    More about this item

    Keywords

    ICO; cryptocurrency; social networks; communities; TGE; tokens; crowdsale;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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