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Changes in Consumer Behaviour During an Economic Crisis

Author

Listed:
  • Stefura Gabriela

    () (“Alexandru Ioan Cuza” University of Iasi)

Abstract

In times of recession, consumers have a pronounced tendency to modify their current buying behaviour, due to the financial problems which come along with an economic crisis. They become more selective and focus only on what they think it is essential in order to survive. This paper aims to create a theoretical framework around the changes made by consumers in their behaviour during or after a economic crisis. The information gathered may be useful for theoreticians in the marketing field, but also to companies who want to adapt to the new market.

Suggested Citation

  • Stefura Gabriela, 2010. "Changes in Consumer Behaviour During an Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 784-787, October.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:784-787
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    More about this item

    Keywords

    consumer; behaviour; recession; changes;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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