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An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografico De Tipo Values And Lifestyle (Vals)

Author

Listed:
  • Lorena Mariano Gutierrez
  • Hector Hugo Perez Villarreal
  • Judith Cavazos Arroyo
  • Maria del Rocío Gpe. Morales Salgado

Abstract

It is important to understand the profile of consumers. Second Life is a virtual platform that offers a global and emerging market. This platform has been exploited by few companies due to a lack of information about active users. This research sought to analyze the users of this platform, through an exploratory research of type Values and Lifestyle. The results showed that the main Hispanic users are innovative and experimenters. They are motivated by self-expression and the search for new channels

Suggested Citation

  • Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018. "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografi," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(1), pages 67-75.
    • Handle: RePEc:ibf:rgnego:v:6:y:2018:i:1:p:67-75
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    More about this item

    Keywords

    Segmentation; Second Life; VALS;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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