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Organizational And Economic Mechanism Of Strategic Market-Oriented Activity Of Industrial Enterprises

Author

Listed:
  • OLHA PROKOPENKO

    (University of Bielsko - Biala, Kyiv University of Technology and Design, Poland)

  • ROBERT KORNATOWSKI

    (Sumy State University, Merrit Group Ltd in Warsaw, Ukraine)

Abstract

The purpose of the article is to study the peculiarities of the organizational and economic mechanism of strategic market-oriented activity of industrial enterprises. In the article the peculiarities of strategic market-oriented activity of enterprises are studied; the definitions of the economic management mechanism and organizational and economic mechanism of strategic market-oriented activity of industrial enterprises get further development; insight of the processes of a market strategy development by industrial enterprises is researched and deepened; the theoretical and methodical approach to formation of the organizational and economic mechanism of strategic market-oriented activity of industrial enterprises is improved.

Suggested Citation

  • Olha Prokopenko & Robert Kornatowski, 2018. "Organizational And Economic Mechanism Of Strategic Market-Oriented Activity Of Industrial Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 165-173.
  • Handle: RePEc:neo:journl:v:14:y:2018:i:1:p:165-173
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    More about this item

    Keywords

    Bmechanism; strategy; market activity; industrial enterprises;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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