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To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society

Author

Listed:
  • Oana TUGULEA

    () (Faculty of Economics and Business Administration, Al. I. Cuza University of Iasi)

  • Claudia BOBALCA

    () (Faculty of Economics and Business Administration, Al. I. Cuza University of Iasi)

Abstract

The purpose of this research is to identify the most important reasons that drive young Romanian Internet users to buy or to avoid buying from the Internet and to investigate the differences in the reasoning between two groups of Internet users. The most important reasons to buy from the Internet, as selected by the buyers group, are aspects concerning physical and financial gains: “comfort ability” and “time saving” (easiness to place an order – physical gain) on one hand, and “advantageous price” (financial gains) on the other hand. By far, the most important reason to avoid Internet shopping, for both analysed groups was the “impossibility to touch and test the product”.

Suggested Citation

  • Oana TUGULEA & Claudia BOBALCA, 2016. "To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(2), pages 313-332, August.
  • Handle: RePEc:jes:wpaper:y:2016:v:8:i:2:p:313-332
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    File URL: http://ceswp.uaic.ro/articles/CESWP2016_VIII2_TUG.pdf
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    References listed on IDEAS

    as
    1. Oana TUGULEA, 2014. "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 103-116, September.
    2. Burnett, John J. & Dune, Patrick M., 1986. "An appraisal of the use of student subjects in marketing research," Journal of Business Research, Elsevier, vol. 14(4), pages 329-343, August.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Internet; online shopping; reasons to buy; reasons not to buy;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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