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Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India

Author

Listed:
  • Suraj Kushe Shekhar

    (VIT Business School, VIT University, Vellore, Tamilnadu-632014, India)

Abstract

The present study examines the consumer behavior towards Mobile Number Portability plans offered by BSNL, India. A multiple cross sectional descriptive research which was conducted across a gamut of respondents revealed that most consumers who had ported to BSNL services were happy with their services. They associated BSNL as a trusted brand, excellent network coverage provider, low tariff provider etc. However consumers were not happy with BSNL’s 24 x 7 call center customer care service.

Suggested Citation

  • Suraj Kushe Shekhar, 2015. "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, vol. 3(3), pages 19-23, September.
    • Handle: RePEc:hyp:journl:v:3:y:2015:i:3:p:19-23
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    References listed on IDEAS

    as
    1. Gans, Joshua S. & King, Stephen P. & Woodbridge, Graeme, 2001. "Numbers to the people: regulation, ownership and local number portability," Information Economics and Policy, Elsevier, vol. 13(2), pages 167-180, June.
    2. V. Brian Viard, 2007. "Do switching costs make markets more or less competitive? The case of 800-number portability," RAND Journal of Economics, RAND Corporation, vol. 38(1), pages 146-163, March.
    3. Nakamura, Akihiro, 2010. "Estimating switching costs involved in changing mobile phone carriers in Japan: Evaluation of lock-in factors related to Japan's SIM card locks," Telecommunications Policy, Elsevier, vol. 34(11), pages 736-746, December.
    4. Lukasz Grzybowski, 2005. "Regulation of Mobile Telephony across the European Union: An Empirical Analysis," Journal of Regulatory Economics, Springer, vol. 28(1), pages 47-67, July.
    Full references (including those not matched with items on IDEAS)

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    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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