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Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers

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  • Ibrahim Bozaci

Abstract

Moral intelligence has been evaluated as a new form of intelligence and taken attention the scientists recently, which is thought as an extension of multiple intelligence approach. At this point, the role of the moral intelligence on consumer behavior has not been researched. This study is conducted to scrutinize possible relationships between moral intelligence and sustainable consumption behavior. Initial data are collected from students of Keskin Vocational High School of Kirikkale University by survey method. Descriptive analyses are conducted. Results indicate that moral intelligence is closely related with sustainable consumption behavior styles. By this way one possible psychological determinant of sustainable consumption is pointed out. Suggestions for firms and researches are made at last.

Suggested Citation

  • Ibrahim Bozaci, 2014. "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 306-319, November.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:11:p:306-319
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    References listed on IDEAS

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    1. Linda Sama & Victoria Shoaf, 2008. "Ethical Leadership for the Professions: Fostering a Moral Community," Journal of Business Ethics, Springer, vol. 78(1), pages 39-46, March.
    2. William Young & Kumju Hwang & Seonaidh McDonald & Caroline J. Oates, 2010. "Sustainable consumption: green consumer behaviour when purchasing products," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(1), pages 20-31.
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    More about this item

    Keywords

    Consumption; Moral Intelligence; Intelligence; Sustainable Consumption; Consumption and Morality;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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