IDEAS home Printed from https://ideas.repec.org/a/nwe/iisabg/y2015i2p35-51.html
   My bibliography  Save this article

Global Retail Banking Trends: Marketing Perspectives

Author

Listed:
  • Galina Mladenova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The aim of the current paper is to analyze the global drivers (technological, regulatory, demographic, social factors) that reshape the retail banking industry and to reveal possible marketing solutions that could help bank man­agement to react adequately to the changing environment. The analysis and conclusions are based on secondary data from a number of global retail banking surveys and other scien­tific publications. The main conclusion is that developing and applying a client-centric model is an effective tool to meet the future challenges.

Suggested Citation

  • Galina Mladenova, 2015. "Global Retail Banking Trends: Marketing Perspectives," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 35-51, April.
    • Handle: RePEc:nwe:iisabg:y:2015:i:2:p:35-51
    as

    Download full text from publisher

    File URL: http://www.unwe.bg/uploads/Alternatives/3-Mladenova.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    retail banking trends;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:iisabg:y:2015:i:2:p:35-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.