IDEAS home Printed from https://ideas.repec.org/a/and/journl/v9y2009i1p1-18.html
   My bibliography  Save this article

Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries

Author

Listed:
  • Mehpare Togay Argan

    (Bilecik University)

Abstract

This study aims to describe the perceptions toward service quality of the Anadolu University Library and Documentation Center Exhibition Room’s visitors. The study also analyzes the effect of perceived services quality in exhibition room on advice, and satisfaction. In the study, a questionnaire was applied on 295 people who attented the exhibition room. The findings indicate the emergence of three factors regarding to perceived quality of the exhibition room. These factors are interaction, exhibition room atmosphere, and reputation. The factors are associated with advice, and satisfaction in perceived service quality of exhibition room. The findings also indicate that the factors of interaction, exhibition room atmosphere, and reputation vary by demographic characteristics, exhibition visit frequency, and information sources of visitors. The results of this research have significant implications for both the practice of exhibition marketing as well as with significantly increase management capacity of art galleries.

Suggested Citation

  • Mehpare Togay Argan, 2009. "Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(1), pages 1-18, June.
    • Handle: RePEc:and:journl:v:9:y:2009:i:1:p:1-18
    as

    Download full text from publisher

    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2009-1/2009_01_01.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Art gallery; Exhibition room; Service quality; Art product; Art marketing.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:and:journl:v:9:y:2009:i:1:p:1-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Social Sciences Institute (email available below). General contact details of provider: https://edirc.repec.org/data/iianatr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.