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Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri

Author

Listed:
  • Engin Deniz Eris

    () (Dokuz Eylul Universitesi Izmir Meslek Yuksekokulu Iktisadi ve Idari Programlar)

Abstract

Dunya capinda uluslararasi ticaretin gelismesinde buyuk rol oynamis olan deniz ve denizcilik, Amerika ve Avrupa’da uzun yillardan beri cok populer bir hobi niteligindedir. Deniz ve denizcilik son yillarda Turkiye’de de bir hobi olarak hizli bir gelisme gostermektedir. Bu eksende, bireysel turizmin bir parcasi olan yatcilik ve bunun dogal bir uzantisi olan marinacilik gittikce on plana cikmaktadir. Elverisli cografyasi ve iklimi ile Turkiye bu gelisen egilim icinde Akdeniz havzasinda yuksek rekabet potansiyeline sahip konumdadir. Yuksek hizmet kalitesi Turk marinalarini cekici hale getiren bir diger onemli unsurdur. Bu calisma, Akdeniz havzasinda stratejik bir cografi konuma ve ozgun bir dogal guzellige sahip olan Turkiye'de, marinaciligin gelismesi, uluslararasi pazarlarda Turk marinalarinin avantaj, dezavantaj ve cekici ozelliklerinin tespiti ve bu unsurlarin pazarlanmasina iliskin stratejilere yonelik onermede bulunmayi amaclamistir.

Suggested Citation

  • Engin Deniz Eris, 2007. "Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 37-55.
  • Handle: RePEc:ege:journl:v:7:y:2007:i:1:p:37-55
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    More about this item

    Keywords

    Uluslararasi Pazar; Marina; Cekicilik; Pazarlama Stratejisi;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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