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Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri

  • Engin Deniz Eris


    (Dokuz Eylul Universitesi Izmir Meslek Yuksekokulu Iktisadi ve Idari Programlar)

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    Dunya capinda uluslararasi ticaretin gelismesinde buyuk rol oynamis olan deniz ve denizcilik, Amerika ve Avrupa’da uzun yillardan beri cok populer bir hobi niteligindedir. Deniz ve denizcilik son yillarda Turkiye’de de bir hobi olarak hizli bir gelisme gostermektedir. Bu eksende, bireysel turizmin bir parcasi olan yatcilik ve bunun dogal bir uzantisi olan marinacilik gittikce on plana cikmaktadir. Elverisli cografyasi ve iklimi ile Turkiye bu gelisen egilim icinde Akdeniz havzasinda yuksek rekabet potansiyeline sahip konumdadir. Yuksek hizmet kalitesi Turk marinalarini cekici hale getiren bir diger onemli unsurdur. Bu calisma, Akdeniz havzasinda stratejik bir cografi konuma ve ozgun bir dogal guzellige sahip olan Turkiye'de, marinaciligin gelismesi, uluslararasi pazarlarda Turk marinalarinin avantaj, dezavantaj ve cekici ozelliklerinin tespiti ve bu unsurlarin pazarlanmasina iliskin stratejilere yonelik onermede bulunmayi amaclamistir.

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    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 7 (2007)
    Issue (Month): 1 ()
    Pages: 37-55

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    Handle: RePEc:ege:journl:v:7:y:2007:i:1:p:37-55
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