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Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi

Author

Listed:
  • Murat Akin

    () (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Recep Cicek

    () (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Esen Gurbuz

    () (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • M. Emin Inal

    () (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir. Son yillarda ozellikle ABD ve AB karsitligi ile bunlarla boy olcusen Cin karsitligi butun dunyada oldugu gibi ulkemizde de hizla yayginlasmaktadir. Bu ve benzer olgularin tuketim ve satin alma aliskanliklarimiza etkisi basta uluslararasi pazarlarla calisan isletmelerimiz ile pazarlama akademisyenlerinin merak ettigi ve cozum aradigi konularin basinda gelmektedir. Konu ile ilgili temel kavram olan tuketici etnosentrizmi bu calismada CETSCALE olcegi ile olculmus ve arastirma kapsaminda ki Turk Tuketicilerinin orta duzeyde tuketici etnosentrizmi egilimi gosterdikleri ortaya konulmustur. Arastirma kapsamindaki Turk tuketicilerinin etnosentrizm skorlarinin satin alma davranis niyetleri arasinda farklilik olusturmasi ve buyuk sehir - kucuk sehir ayrimi ile siyasi durus farkliliklarinin yine etnosentrizm egilimlerine gore farklilik olusturmasi bu calismanin onemli bulgularidir.

Suggested Citation

  • Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal, 2009. "Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 489-512.
  • Handle: RePEc:ege:journl:v:9:y:2009:i:2:p:489-512
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    More about this item

    Keywords

    Tuketici etnosentrizmi; CETSCALE olcegi; Satin alma niyeti.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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