Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi
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References listed on IDEAS
- Tomer, John F., 1995. "Strategy and structure in the human firm: Beyond hierarchy, toward flexibility and integration," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 24(3), pages 411-431.
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KeywordsTuketici etnosentrizmi; CETSCALE olcegi; Satin alma niyeti.;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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