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Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi

  • Murat Akin

    ()

    (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Recep Cicek

    ()

    (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Esen Gurbuz

    ()

    (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • M. Emin Inal

    ()

    (Nigde Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Registered author(s):

    Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir. Son yillarda ozellikle ABD ve AB karsitligi ile bunlarla boy olcusen Cin karsitligi butun dunyada oldugu gibi ulkemizde de hizla yayginlasmaktadir. Bu ve benzer olgularin tuketim ve satin alma aliskanliklarimiza etkisi basta uluslararasi pazarlarla calisan isletmelerimiz ile pazarlama akademisyenlerinin merak ettigi ve cozum aradigi konularin basinda gelmektedir. Konu ile ilgili temel kavram olan tuketici etnosentrizmi bu calismada CETSCALE olcegi ile olculmus ve arastirma kapsaminda ki Turk Tuketicilerinin orta duzeyde tuketici etnosentrizmi egilimi gosterdikleri ortaya konulmustur. Arastirma kapsamindaki Turk tuketicilerinin etnosentrizm skorlarinin satin alma davranis niyetleri arasinda farklilik olusturmasi ve buyuk sehir - kucuk sehir ayrimi ile siyasi durus farkliliklarinin yine etnosentrizm egilimlerine gore farklilik olusturmasi bu calismanin onemli bulgularidir.

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    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 9 (2009)
    Issue (Month): 2 ()
    Pages: 489-512

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    Handle: RePEc:ege:journl:v:9:y:2009:i:2:p:489-512
    Contact details of provider: Web page: http://iibf.ege.edu.tr/ENG/

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