Mediating effects of broadband consumers’ behavior in India
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More about this item
Keywords
Broadband; Adoption; Normative constructs; mediating;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-ICT-2010-11-27 (Information and Communication Technologies)
- NEP-MKT-2010-11-27 (Marketing)
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