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Key Issues in Expansion of End-User Mobile Communication in China

Author

Listed:
  • Sangwan, S.
  • Chong, G.
  • Pau, L-F.

Abstract

China’s mobile communications market presents unique market challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how adoption of mobile communications is evolving. In this descriptive paper we analyze key issues relating to market characteristics of mobile communications with an objective to better comprehend the dynamics of this largest mobile subscribers market. Using secondary data we identify mobile industry and end-user related trends to infer our conclusions for the industry.

Suggested Citation

  • Sangwan, S. & Chong, G. & Pau, L-F., 2008. "Key Issues in Expansion of End-User Mobile Communication in China," ERIM Report Series Research in Management ERS-2008-011-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:11762
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    References listed on IDEAS

    as
    1. Yuan, Yufei & Zheng, Wuping & Wang, Youwei & Xu, Zhengchuan & Yang, Qing & Gao, Yufei, 0. "Xiaolingtong versus 3G in China: Which will be the winner?," Telecommunications Policy, Elsevier, vol. 30(5-6), pages 297-313, June.
    2. Sangwan, S. & Pau, L-F., 2005. "Diffusion of Mobile Phones in China," ERIM Report Series Research in Management ERS-2005-056-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Schmitt, Bernd, 1997. "Who is the Chinese consumer? Segmentation in the People's Republic of China," European Management Journal, Elsevier, vol. 15(2), pages 191-194, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    China; mobile communication; mobile subscribers market;
    All these keywords.

    JEL classification:

    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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