Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities
The Indian Retail Industry is rapidly transforming and is the fastest growing sector contributing 10 percent of the country’s GDP. Indian retail market is estimated to grow from $427 bn in 2010 and expected to reach $637 bn by 2015 (Srivastava 2008). Indian apparel retailing is the country’s largest opportunity for the organized retailers after food retailing. In today’s competitive environment and with the growing importance of services, delivering high quality services has become the basic retailing strategy. The present paper studies the impact of service quality on apparel retail customer satisfaction and also indentifies the critical factors of service quality from customer’s perspective. The sample consists of 300 respondents from the popular cities with evidence of high Retail Growth in the state Andhra Pradesh in India. A structured questionnaire was administered for data collection. The results will help the Retail service managers to plan and design their service strategies.
Volume (Year): 1 (2011)
Issue (Month): 17 (November)
|Contact details of provider:|| Postal: Str. A.I. Cuza nr. 13, Craiova|
Phone: 004 0251 411317
Fax: 004 0251 411317
Web page: http://feaa.ucv.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- S. Mahendra Dev, 2008. "India," Chapters, in: Handbook on the South Asian Economies, chapter 1 Edward Elgar Publishing.
When requesting a correction, please mention this item's handle: RePEc:aio:rteyej:v:1:y:2011:i:17:p:83-92. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ionascu Costel)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.