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Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities


  • N.Udaya Bhaskar

    (Department of Management Studies Adikavi Nannaya University Rajahmundry, Andhra Pradesh, India)

  • B.Raja Shekhar

    (School of Management Studies University of Hyderabad Hyderabad, Andhra Pradesh, India)


The Indian Retail Industry is rapidly transforming and is the fastest growing sector contributing 10 percent of the country’s GDP. Indian retail market is estimated to grow from $427 bn in 2010 and expected to reach $637 bn by 2015 (Srivastava 2008). Indian apparel retailing is the country’s largest opportunity for the organized retailers after food retailing. In today’s competitive environment and with the growing importance of services, delivering high quality services has become the basic retailing strategy. The present paper studies the impact of service quality on apparel retail customer satisfaction and also indentifies the critical factors of service quality from customer’s perspective. The sample consists of 300 respondents from the popular cities with evidence of high Retail Growth in the state Andhra Pradesh in India. A structured questionnaire was administered for data collection. The results will help the Retail service managers to plan and design their service strategies.

Suggested Citation

  • N.Udaya Bhaskar & B.Raja Shekhar, 2011. "Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(17), pages 83-92, November.
  • Handle: RePEc:aio:rteyej:v:1:y:2011:i:17:p:83-92

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    References listed on IDEAS

    1. S. Mahendra Dev, 2008. "India," Chapters,in: Handbook on the South Asian Economies, chapter 1 Edward Elgar Publishing.
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    More about this item


    Indian Apparel Retailing; Service Quality; Customer Satisfaction;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


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