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Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites

Author

Listed:
  • Oana Catalina VICOL
  • Sinziana SPIRIDON

    (Doctoral School of Economics, “Al. I. Cuza” University, Iasi, Romania)

Abstract

The purpose of the present paper is to evaluate the main elements transmitted through pictures used in developing Romania’s image as a touristic destination with application in developing a more coherent and unitary strategy of online promotion. We evaluated a sample of 667 pictures collected from 15 Romanian and foreign websites. Results show a high percentage of what we call commercial elements as hotel exterior and interior images and a lack in promoting Romanian cultural and natural treasures.

Suggested Citation

  • Oana Catalina VICOL & Sinziana SPIRIDON, 2010. "Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1353-1357, May.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1353-1357
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumatemai2010.pdf
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    Citations

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    Cited by:

    1. Oana Vicol & Adriana Zaiţ, 2014. "A country's image as tourist destination for external intermediaries," Management & Marketing, Economic Publishing House, vol. 9(1), Spring.

    More about this item

    Keywords

    Romania; tourist destination; Internet; website;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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