IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/v10y2010i1p1353-1357.html
   My bibliography  Save this article

Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites

Author

Listed:
  • Oana Catalina VICOL
  • Sinziana SPIRIDON

    () (Doctoral School of Economics, “Al. I. Cuza” University, Iasi, Romania)

Abstract

The purpose of the present paper is to evaluate the main elements transmitted through pictures used in developing Romania’s image as a touristic destination with application in developing a more coherent and unitary strategy of online promotion. We evaluated a sample of 667 pictures collected from 15 Romanian and foreign websites. Results show a high percentage of what we call commercial elements as hotel exterior and interior images and a lack in promoting Romanian cultural and natural treasures.

Suggested Citation

  • Oana Catalina VICOL & Sinziana SPIRIDON, 2010. "Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1353-1357, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1353-1357
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumatemai2010.pdf
    Download Restriction: no

    More about this item

    Keywords

    Romania; tourist destination; Internet; website;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1353-1357. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gheorghiu Gabriela). General contact details of provider: http://edirc.repec.org/data/feoviro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.