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Current State and Prospects for Development of Internet Advertising in Kazakhstan

Author

Listed:
  • Maira Turysbekovna Davletova
  • Nazym Satbekovna Dulatbekova
  • Galim Gabdulsanovich Sadykov

Abstract

The world experience in the development of Internet advertising is summarized and systematized, the possibilities of its application and adaptation to the conditions of Kazakhstan are considered.The authors suggest innovative advertising technologies for Kazakhstani companies and advertising agencies. New formats and kinds of advertising tools give opportunities to expend budgets of companies more effectively, improving the quality of advertising as a whole, therefore to promote their goods and services more effectively.The implementation of the proposed recommendations will enrich the Kazakhstan’s science and raise advertising to a new level, it will be actively used in marketers’ work, will help popularize the new communication tools of Internet advertising, attract customers’ attention and promote goods and services of Kazakhstani companies more effectively with low budget.

Suggested Citation

  • Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov, 2017. "Current State and Prospects for Development of Internet Advertising in Kazakhstan," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 380-407.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:2a:p:380-407
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    Citations

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    Cited by:

    1. Katarzyna Szalonka & Agnieszka Sadowa & Aleksandra Wicka & Ludwik Wicki, 2020. "E-Commerce Purchasing Behaviour and the Level of Consumers‘ Income in Poland and Great Britain," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 552-568.
    2. Maldynova Aizhana & Davletova Maira & Ilyas Assel & Butin Erkebulan, 2022. "Improving Marketing Approaches to the Energy Sector of Kazakhstan for Decarbonization," International Journal of Energy Economics and Policy, Econjournals, vol. 12(3), pages 410-417, May.

    More about this item

    Keywords

    Internet advertising; SMM; mobile; audiovisual; native ads;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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