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Online Social Networking Sites In Personal  And Professional Life - A Marketing Research

Author

Listed:
  • FUCIU Mircea
  • GORSKI Hortensia
  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu, Romania)

Abstract

The Internet users have the opportunity to communicate easier and much faster with individuals from all over the world. One of the most recent and time important online communication platform is the online social networks (OSN). This paper presents how the online social networks are used in the personal and professional lives of its users. We present the concept, evolution of OSN, and several advantages, disadvantages and aspects related to the private/professional life balance on social media. The paper underlines a quantitative marketing research that aims to understand how the OSN users understand and use the platform in their personal and professional lives, how they connect to it and how they perceive the effects of this tool on their lives.

Suggested Citation

  • FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016. "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 57-73, December.
    • Handle: RePEc:blg:reveco:v:68:y:2016:i:3:p:57-73
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    More about this item

    Keywords

    marketing; online social networks; marketing research; personal & professional life; awareness;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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