IDEAS home Printed from https://ideas.repec.org/p/ase/wpaper/1009.html
   My bibliography  Save this paper

Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers

Author

Listed:
  • Carmen Balan

    () (School of Marketing, Academy of Economic Studies)

Abstract

The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the telephone surveys. The paper analyzes the sources of errors related to the interviewer activity as well as the alternative tactics to diminish such errors with the aim of reducing the total error of the survey.

Suggested Citation

  • Carmen Balan, 2006. "Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers," working papers 1009, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
  • Handle: RePEc:ase:wpaper:1009
    Note: Full text available only in Romanian.
    as

    Download full text from publisher

    File URL: http://www.edumark.ase.ro/RePEc/pdf/cb4.pdf
    File Function: Latest version, 2007
    Download Restriction: no

    More about this item

    Keywords

    marketing research; survey; interviewer; errors; field work;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ase:wpaper:1009. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihai Orzan). General contact details of provider: http://www.edumark.ase.ro .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.