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Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers

Listed author(s):
  • Carmen Balan


    (School of Marketing, Academy of Economic Studies)

The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the telephone surveys. The paper analyzes the sources of errors related to the interviewer activity as well as the alternative tactics to diminish such errors with the aim of reducing the total error of the survey.

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Paper provided by Bucharest University of Economic Studies, School of Marketing in its series working papers with number 1009.

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Length: 5 pages
Date of creation: May 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006.
Handle: RePEc:ase:wpaper:1009
Note: Full text available only in Romanian.
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