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Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites

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  • Oana TUGULEA

    () (University “Alexandru Ioan Cuza” – Iasi, 22nd Carol I Blvd., Iasi, Romania)

Abstract

Web sites credibility is an important e-marketing issue that influences consumer behavior and buying intention. Two sub-samples were investigated in this study. The purpose of study is to identify differences in perception of the two sub-samples on dimensions of credibility of online sales Website. The aims are: (1) to identify dimensions significantly differently evaluated by the two categories of respondents; (2) to identify important dimensions from the perspective of one of the groups; (3) to identify important dimensions from the other group’s perspective. While students in second year of study (the first sub-sample) consider five dimensions to be important (detailed information, relationship – communication, expertise, framing adverts and personal experience), third year of study students (the second sub-sample) put a special emphasis on two dimensions (real world feel and expertise). We notice that both categories of students consider the dimension of expertise to be important. Different year of study means different professional experience due to certain courses.

Suggested Citation

  • Oana TUGULEA, 2014. "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
  • Handle: RePEc:aic:revebs:y:2014:d:14:tuguleaa
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    References listed on IDEAS

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    1. Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014. "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
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    More about this item

    Keywords

    credibility; Website; regression analysis; dimension; construct;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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