IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxivy2021i2-part1p813-829.html
   My bibliography  Save this article

Social Media in Creating Enterprise Innovation: A Systematic Literature Review

Author

Listed:
  • Katarzyna Samek-Pres

Abstract

Purpose: This review attempts to provide a synthesis of the available results of the scientific activity of researchers to cover the use of social media to create innovations in enterprises. This article aims to identify the research gaps and determine further research directions on the use of social media in creating innovations in enterprises. Design/Methodology/Approach: The research has been based on a systematic literature review using EBSCO Discovery Service and EdWordle tools. The analysis covered the 2010-2020 publications describing the use of social media in creating innovations in enterprises. Findings: With the systematic literature review, four significant research gaps and directions of future studies were identified. The first gap refers to most research publications focus only on four types of social media (Facebook, Twitter, LinkedIn, and YouTube). The second gap refers to the fact that most of the publications investigated the impact of social media only on the product innovations, rarely other types of innovation were addressed. The third research gap identifies a lack of systematic theoretical explanations about which capabilities of using social media must be created and how they should be managed at respective stages of innovative processes. It is thus justifiable to perform studies to account for those doubts. The fourth one refers to how the tangible and intangible resources of the organization affect the use of social media in innovation processes, which is an exciting direction for future studies. Practical Implications: The analysis performed in this article has important implications for business practitioners who, due to an ongoing technological advancement, access to information, and growing market requirements, face a challenge of the possibly most effective use of social media to create innovations. The results of this article provide the representatives of enterprises with tips on how to get the innovation potential from social media, how to use the wisdom of the crowd in making essential business decisions. Originality/Value: The article contributes to the existing state of knowledge, identifying research gaps and directions of future studies to cover the use of social media in creating enterprise innovations and systematizing the existing applicable scientific activity.

Suggested Citation

  • Katarzyna Samek-Pres, 2021. "Social Media in Creating Enterprise Innovation: A Systematic Literature Review," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 813-829.
  • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:2-part1:p:813-829
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/2157/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
    3. Papadopoulos, Thanos & Stamati, Teta & Nopparuch, Pawit, 2013. "Exploring the determinants of knowledge sharing via employee weblogs," International Journal of Information Management, Elsevier, vol. 33(1), pages 133-146.
    4. Filo, Kevin & Lock, Daniel & Karg, Adam, 2015. "Sport and social media research: A review," Sport Management Review, Elsevier, vol. 18(2), pages 166-181.
    5. Bang Nguyen & Xiaoyu (allen) Yu & T. C. Melewar & Junsong Chen, 2015. "Brand innovation and social media : Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability," Post-Print hal-02312301, HAL.
    6. Kevin Filo & Daniel Lock & Adam Karg, 2015. "Sport and social media research: A review," Sport Management Review, Taylor & Francis Journals, vol. 18(2), pages 166-181, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:ers:journl:v:xxiv:y:2021:i:2:p:813-829 is not listed on IDEAS
    2. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    3. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
    4. Priyanka Chadha & Etinder Pal Singh & Babita Yadav & Raghavan Srinivasan, 2021. "Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 24(3), pages 107-118.
    5. Shuhua Yin & Chengzhou Fu & Guangquan Dai, 2023. "Exploring the Festival Attendees’ Experiences on Social Media: A Study on the Guangzhou International Light Festival," SAGE Open, , vol. 13(1), pages 21582440221, January.
    6. Zhang, Feng & Zhu, Lei, 2021. "Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental dynamism," Journal of Business Research, Elsevier, vol. 133(C), pages 183-193.
    7. Tiago, Teresa & Tiago, Flávio & Faria, Sandra Dias & Couto, João Pedro, 2016. "Who is the better player? Off-field battle on Facebook and Twitter," Business Horizons, Elsevier, vol. 59(2), pages 175-183.
    8. José M. Lamirán-Palomares & Tomás Baviera & Amparo Baviera-Puig, 2019. "Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study," Social Sciences, MDPI, vol. 8(5), pages 1-18, May.
    9. Simon Chadwick & Alex Fenton & Richard Dron & Wasim Ahmed, 2021. "Social Media Conversations About High Engagement Sports Team Brands," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 178-191, July.
    10. Syed Zeeshan Zahoor & A. M. Shah, 2024. "Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(1), pages 119-148, February.
    11. Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
    12. Samuel López-Carril & María Huertas González-Serrano & Ferran Calabuig-Moreno & Vicente Añó & Christos Anagnostopoulos, 2021. "Development and Preliminary Validation of Social Media as an Educational and Professional Tool Student Perceptions Scale (SMEPT-SPS)," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    13. Francisco Guijarro & Ismael Moya-Clemente & Jawad Saleemi, 2019. "Liquidity Risk and Investors’ Mood: Linking the Financial Market Liquidity to Sentiment Analysis through Twitter in the S&P500 Index," Sustainability, MDPI, vol. 11(24), pages 1-13, December.
    14. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2022. "Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
    15. Hayes, Michelle & Filo, Kevin & Geurin, Andrea & Riot, Caroline, 2020. "An exploration of the distractions inherent to social media use among athletes," Sport Management Review, Elsevier, vol. 23(5), pages 852-868.
    16. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
    17. Željka Marčinko Trkulja & Jasmina Dlačić & Dinko Primorac, 2022. "Social Identity Dimensions as Drivers of Consumer Engagement in Social Media Sports Club," JRFM, MDPI, vol. 15(10), pages 1-15, October.
    18. Matthias Bogaert & Michel Ballings & Martijn Hosten & Dirk Van den Poel, 2017. "Identifying Soccer Players on Facebook Through Predictive Analytics," Decision Analysis, INFORMS, vol. 14(4), pages 274-297, December.
    19. Zhang, Feng & Zhu, Lei, 2022. "Promoting business model innovation through social media strategic capability: A moderated mediation model," European Management Journal, Elsevier, vol. 40(1), pages 56-66.
    20. Yesim Tonga Uriarte & Marinella Petrocchi & Maria Luisa Catoni & Stefano Cresci & Rocco De Nicola & Maurizio Tesconi & Rafael Brundo Uriarte, 0. "Exploring the relation between festivals and host cities on Twitter: a study on the impacts of Lucca Comics & Games," Information Technology & Tourism, Springer, vol. 0, pages 1-24.
    21. Bhimani, Hardik & Mention, Anne-Laure & Barlatier, Pierre-Jean, 2019. "Social media and innovation: A systematic literature review and future research directions," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 251-269.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiv:y:2021:i:2-part1:p:813-829. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.