Sport and social media research: A review
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- repec:eee:spomar:v:21:y:2018:i:2:p:147-159 is not listed on IDEAS
- Boris Helleu, 2016. "Un état de la recherche en management du #Digisport : enjeux et perspectives," Post-Print hal-01715966, HAL.
- Tiago, Teresa & Tiago, Flávio & Faria, Sandra Dias & Couto, João Pedro, 2016. "Who is the better player? Off-field battle on Facebook and Twitter," Business Horizons, Elsevier, vol. 59(2), pages 175-183.
- Popp, Bastian & Woratschek, Herbert, 2016. "Introducing branded communities in sport for building strong brand relations in social media," Sport Management Review, Elsevier, vol. 19(2), pages 183-197.
- Hambrick, Marion E., 2017. "Sport communication research: A social network analysis," Sport Management Review, Elsevier, vol. 20(2), pages 170-183.
- Næss, Hans Erik, 2017. "Authenticity matters: A digital ethnography of FIA World Rally Championship fan forums," Sport Management Review, Elsevier, vol. 20(1), pages 105-113.
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KeywordsSocial media; Review; Service-Dominant logic; Relationship marketing;
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