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The Theory of Planned Behaviour and Intentions to Attend a Sport Event

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  • George B. Cunningham
  • Hyungil Kwon

Abstract

In this study, the theory of planned behaviour was used to better understand consumers’ intentions to attend a sport event (i.e., hockey). The theory was also extended by including previous behaviour. Data were gathered from 136 university students enrolled in physical activity classes. After controlling for race, independent variables accounted for 64% unique variance in intentions. Attitudes, subjective norms, previous behaviour and perceived behavioural control-time were positively related to intentions, with the former two variables accounting for the most variance. Results are discussed in relation to theoretical extensions, practical implications and future directions.

Suggested Citation

  • George B. Cunningham & Hyungil Kwon, 2003. "The Theory of Planned Behaviour and Intentions to Attend a Sport Event," Sport Management Review, Taylor & Francis Journals, vol. 6(2), pages 127-145, July.
    • Handle: RePEc:taf:rsmrxx:v:6:y:2003:i:2:p:127-145
    DOI: 10.1016/S1441-3523(03)70056-4
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    Citations

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    Cited by:

    1. Philip Turbutt, 2015. "Motivation, segmentation and the mega-tournament experience: a study of English Football Tourists at World Cup 2014," Birkbeck Sports Business Centre Working Papers 11, Birkbeck College, Department of Management.
    2. Debasis Pradhan & Ritu Malhotra & Tapas Ranjan Moharana, 2020. "When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 77-92, January.
    3. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2021. "Examining the Process Behind the Decision of Sports Fans to Attend Sports Matches at Stadiums Amid the SARS-CoV-2 Pandemic: The Case of South Korea," Sustainability, MDPI, vol. 13(6), pages 1-14, March.
    4. Yoo-Yeong Seonwoo & Yun-Duk Jeong, 2021. "Exploring Factors That Influence Taekwondo Student Athletes’ Intentions to Pursue Careers Contributing to the Sustainability of the Korean Taekwondo Industry Using the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(17), pages 1-16, September.
    5. Aminuddin Yusof & Arporn Popa & Soh Kim Geok, 2018. "Perception of Service Quality among Malaysian University Recreational Fitness Center Users," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(7), pages 823-833, July.
    6. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco & Mason, Michela, 2018. "A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events," Australasian marketing journal, Elsevier, vol. 26(4), pages 358-368.
    7. Song, Jaeki & Kim, Junghwan & Cho, Kwangmin, 2018. "Understanding users’ continuance intentions to use smart-connected sports products," Sport Management Review, Elsevier, vol. 21(5), pages 477-490.
    8. Dayal Ali W. Al-Khaldy & Thowayeb H. Hassan & Ahmed Hassan Abdou & Mostafa A. Abdelmoaty & Amany E. Salem, 2022. "The Effects of Social Networking Services on Tourists’ Intention to Visit Mega-Events during the Riyadh Season: A Theory of Planned Behavior Model," Sustainability, MDPI, vol. 14(21), pages 1-13, November.
    9. Fotiadis, Anestis & Williams, Russell Blair, 2017. "“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event," MPRA Paper 90638, University Library of Munich, Germany, revised 17 Apr 2017.
    10. Mei-Yuan Jeng & Fan-Yun Pai & Tsu-Ming Yeh, 2017. "The Virtual Reality Leisure Activities Experience on Elderly People," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 12(1), pages 49-65, March.
    11. Moital, Miguel & Bain, Amy & Thomas, Harriet, 2019. "Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events," Sport Management Review, Elsevier, vol. 22(5), pages 652-666.
    12. Jing Li & Chia-Chien Hsu & Ching-Torng Lin, 2019. "Leisure Participation Behavior and Psychological Well-Being of Elderly Adults: An Empirical Study of Tai Chi Chuan in China," IJERPH, MDPI, vol. 16(18), pages 1-19, September.
    13. Filo, Kevin & Lock, Daniel & Karg, Adam, 2015. "Sport and social media research: A review," Sport Management Review, Elsevier, vol. 18(2), pages 166-181.
    14. Lee, Jaedeock & Ferreira, Mauricio, 2013. "A role of team and organizational identification in the success of cause-related sport marketing," Sport Management Review, Elsevier, vol. 16(2), pages 161-172.
    15. Haozhou Pu & Jeeyoon Kim & Corinne Daprano, 2021. "Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond," Societies, MDPI, vol. 11(4), pages 1-18, October.

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