Influencer marketing research: a systematic literature review to identify influencer marketing threats
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DOI: 10.1007/s11301-024-00412-5
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More about this item
Keywords
Influencer marketing; Meta-synthesis; Systematic literature review; Social media; Brand; Media advertising;All these keywords.
JEL classification:
- M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
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