Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2014

• Jones, Scott A. & Hopkins, Christopher D. & Pickett, Gregory, 2014, "Perceptions of a brand sponsoring a sport competitor," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 80-93, April.
• Kolah, Ardi, 2014, "`Advertising Concept and Copy` by George Felton," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 94-95, April.
• Moody, Daryn, 2014, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 100-100, June.
• Basney, Barbara, 2014, "Brands as publishers: Using content and paid media to fuel a brand transformation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 101-110, June.
• Reiner, Abby V., 2014, "Brand and legal sitting in a tree… Brand protection at Wounded Warrior Project," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 111-120, June.
• Light, Larry, 2014, "Brand journalism: How to engage successfully with consumers in an age of inclusive individuality," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 121-128, June.
• Litt, Michael, 2014, "How online video is changing the way B2B marketers engage and convert prospects," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 129-134, June.
• Percival, Brent, 2014, "The value of nonprofit sponsorship and corporate giving," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 135-138, June.
• Hathaway, Simon, 2014, "The point of purchase is wherever the consumer is, so what is the future for shopper marketing?," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 139-147, June.
• Kessous, Aurélie, 2014, "Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 148-154, June.
• Cronin-Gilmore, Julia & Bates, Myra Jo & Brown, Doug, 2014, "Brand awareness: A community perception of a nonprofit organisation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 155-168, June.
• Duesterhaus, Alan P. & Duesterhaus, Molly, 2014, "Attributes of successful university brands in the USA," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 169-183, June.
• Lee, Seungbum & Pinheiro, Victor, 2014, "Outsourcing sport sponsorship sales to a sport management class: Understanding the benefits and risks," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 184-192, June.
• Beniflah, Dr. Jake, 2014, "Multicultural Marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 196-196, October.
• Gronbach, Kenneth W., 2014, "Destiny is demographics: The economic mandate of diversity," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 197-202, October.
• Farfan, Javier, 2014, "The future of marketing is multicultural: A conversation with Javier Farfan, Head of Music and Cultural Marketing, PepsiCo," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 203-205, October.
• Burgos, David, 2014, "Total market: Driving strategy in a multicultural nation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 206-211, October.
• Wood, Orlando, 2014, "Infusing pasión (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 212-234, October.
• Cortés-Vázquez, Lorraine & Montenegro, Xenia P. & Willoth, Scott & Santiago, Carlos & Beniflah, Dr Jake, 2014, "Challenging the belief that all US Hispanics are culturally homogeneous: An AHAA and AARP cultural orientation and generational study," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 235-244, October.
• Valdés, M. Isabel & Beniflah, Dr Jake & Quintana, Marie, 2014, "Estimating the value of the US Hispanic shopper: An In-Culture™ analysis," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 245-260, October.
• Beniflah, Dr Jake & Chatterjee, Sharmila C. & Curtis, Kerry P., 2014, "Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 261-277, October.
• Villarreal, Ricardo, 2014, "Improving multicultural marketing: Between-group and within-group segmentation approaches," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 278-289, October.
• Ragusa, Damon, 2014, "Valvoline shifts gears to reach the Hispanic market through agent-based modelling," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 290-294, October.
• Alcaraz, Rafael, 2014, "The business case for better analytics: A retrospective and the future of theory and practice of marketing science," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 295-303, October.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 317-318, February.
• Aiossa, Ewelina, 2014, "21st-century digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 319-323, February.
• Kolah, Ardi & Sista, Suren & Babu, R. Rajesh, 2014, "Social media and the law in India," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 324-326, February.
• Bergstrom, Saara, 2014, "Community-led marketing for mobile games: Rovio’s fans first strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 327-334, February.
• Whitaker, Matt & Schlegel, Kyle, 2014, "How digital and social media helped 100-year-old Louisville Slugger brand stay relevant," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 335-339, February.
• Lau, Leslie, 2014, "Using social data to develop social intelligence: Case study of Cisco," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 340-348, February.
• Keady, James, 2014, "An introduction to digital engagement in China," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 349-364, February.
• Bhalla, Ravi, 2014, "The omni-channel customer experience: Driving engagement through digitisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 365-372, February.
• Pangaro, Paul & Wenzek, Hagen, 2014, "Engaging consumers through conversations: A management framework for greater performance across converged channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 373-381, February.
• Ramaswamy, Suresh & Liew, Katherine, 2014, "To app or not to app — And how," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 382-390, February.
• Warner, Tessa & Abel, Alexis & Hachtmann, Frauke, 2014, "Empowered and engaged: Exploring social media best practices for nonprofits," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 391-403, February.
• Wenzek, Hagen, 2014, "`Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 404-405, February.
• Perelman, Jonathan, 2014, "Content and distribution are the keys to brand building on the social web," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 12-18, May.
• Metro, Jacob, 2014, "Data mining for CRM: Towards an integrative approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 19-26, May.
• Robinson, Peter & Guerra, Elissa, 2014, "How the digital sales professional will change marketing’s customer intelligence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 27-34, May.
• Wolin, Ben, 2014, "Big data, pharmaceutical marketing and healthcare," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 35-39, May.
• Chernaik, Tom & Ford, Sam, 2014, "#ThinkAgain: How regulator guidance can impact social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 40-47, May.
• Mcdougall, Mathew, 2014, "Digital marketing strategies for entering the Chinese market," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 48-56, May.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 5-6, May.
• Leavesley, James, 2014, "Social media risk: Taming the tiger without stifling innovation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 57-63, May.
• Briffett, Philip, 2014, "The psychology of the social shopper," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 64-69, May.
• Robb, Dan, 2014, "Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 7-11, May.
• Wilcox, Gary B. & Sussman, Kristen, 2014, "Lead-generating social media strategies using the social media performance model: The B2B connection," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 70-78, May.
• Southworth, Sarah (Song) & Kim, Minjeong, 2014, "Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 79-90, May.
• Peruta, Adam & Ryan, William & Acquavella, Gregory, 2014, "Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 91-102, May.
• Schulman, Alan, 2014, "Data-driven advertising: Automation or emotion?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 108-109, September.
• Gilbreath, Bob, 2014, "Thinking differently about Pinterest," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 110-117, September.
• Loft, Paul, 2014, "Increasing sales by engaging the customer at every touch point: Case study of Homebase," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 118-124, September.
• Tratt, Noah, 2014, "Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 125-130, September.
• Burns, Shawn, 2014, "Delivering personalised digital experiences to customer segments of one: Case study of SAP," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 131-138, September.
• Lockie, Will, 2014, "Delivering an effective click-and-collect strategy: A retailer case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 139-152, September.
• Kingshott, Daniel & Keck, Al, 2014, "What Panda 4.0 means for online businesses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 153-158, September.
• Wei, Yujie & Song, Pingping & Rutherford, Brian, 2014, "Corporate blogs, social media links and firm performance: A study of Fortune 500 companies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 159-175, September.
• Goel, Lakshmi & Blackwood, Gerry & Person, Karina, 2014, "Social media in small and medium enterprises," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 176-184, September.
• Hixson, Thomas Kim, 2014, "Social media use by legislative offices for constituent communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 185-194, September.
• Fine, Monica B. & Clark, Melissa N., 2014, "Consumer news preferences for mobile applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 195-203, September.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 209-210, November.
• Rimmon, Tamar, 2014, "Building a goal-driven social strategy that delivers business results," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 211-216, November.
• Vanhonacker, Wilfried R., 2014, "The momentum strategy: Riding viral waves in social media space," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 217-227, November.
• Bughin, Jacques, 2014, "Digital media as ‘big data’: Retailing evidence from Belgium," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 228-237, November.
• Sherrell, Phil & Boardman, Ruth, 2014, "Social media marketing and the law," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 238-246, November.
• Pearson, Andrew W., 2014, "Real time: The next frontier for analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 247-257, November.
• Chong, Mark & Choudary, Sangeet, 2014, "Digital halo: Strategies for building online personal reputations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 258-268, November.
• Jha, Subhash & Royne, Marla B. & Kesharwani, Ankit, 2014, "The interplay of website aesthetics and information quality on website trust," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 269-280, November.
• Wilson, Alan, 2014, "Mobile devices open the door to young readers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 281-285, November.
• Roe, Julie A. & Lazar, Bruce L., 2014, "How social media can strengthen donor relationships," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 286-299, November.
• Diana Magdalena Prihoanca & Brându?a-Mariana Amalancei, 2014, "Legislative Framework Of Broadcasting In Romania And In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Manuela Rozalia Gabor, 2014, "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 67-82.
• Nikola Perovic, 2014, "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 83-95.
• Lina María Ceballos & Juliana Villegas G�mez, 2014, "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi.
• K. Sudhir & Nathan Yang, 2014, "Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1941, Mar.
• Tina Vukasović & Vanja Junc, 2014, "Dejavniki odločanja in zvestobe potrošnikov v procesu nakupa izdelkov izbrane blagovne znamke," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 6, issue 3.
• Julianne Treme & Zoe VanDerPloeg, 2014, "The Twitter Effect: Social Media Usage as a Contributor to Movie Success," Economics Bulletin, AccessEcon, volume 34, issue 2, pages 793-809.
• Evgeny A. Antipov, 2014, "An HLM-model of online price premia," Economics Bulletin, AccessEcon, volume 34, issue 2, pages 892-900.
• Ryosuke Nakai & Yasuyuki Todo, 2014, "The effects of social networks on the diffusion of consumer goods: Evidence from rural Indonesia," Economics Bulletin, AccessEcon, volume 34, issue 3, pages 1814-1821.
• Dong-Fei XUE & Shi-Jie ZHAO & De-Peng ZHANG, 2014, "Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 2, pages 167-174.
• Kourentzes, Nikolaos & Petropoulos, Fotios & Trapero, Juan R., 2014, "Improving forecasting by estimating time series structural components across multiple frequencies," International Journal of Forecasting, Elsevier, volume 30, issue 2, pages 291-302, DOI: 10.1016/j.ijforecast.2013.09.006.
• Donovan, John & Frankel, Richard & Lee, Joshua & Martin, Xiumin & Seo, Hojun, 2014, "Issues raised by studying DeFond and Zhang: What should audit researchers do?," Journal of Accounting and Economics, Elsevier, volume 58, issue 2, pages 327-338, DOI: 10.1016/j.jacceco.2014.09.001.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014, "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, volume 49, issue C, pages 506-514, DOI: 10.1016/j.jbankfin.2014.06.009.
• Ryley, Tim J. & A. Stanley, Peter & P. Enoch, Marcus & M. Zanni, Alberto & A. Quddus, Mohammed, 2014, "Investigating the contribution of Demand Responsive Transport to a sustainable local public transport system," Research in Transportation Economics, Elsevier, volume 48, issue C, pages 364-372, DOI: 10.1016/j.retrec.2014.09.064.
• Mario César Dávila-Aguirre & Lisa M. Hanley & Gerardo Lozano-Fernández & Thomas S. Lyons, 2014, "Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico," Management & Marketing, Economic Publishing House, volume 9, issue 2, Summer.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, volume 9, issue 2, Summer.
• Andreea Cipriana Muntean & Pastiu Carmen, 2014, "Consumers’ Satisfaction Regarding Fast food Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 111-118.
• Camelia CMECIU, 2014, "Discursive Legitimation of Profit and Social Benefit in Annual Reports," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 55-61.
• Cecilia TOHĂNEANU, 2014, "Some remarks on the controversial idea of PR ethics," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 62-70.
• Barbara LÄMMLEIN, 2014, "Archetypes and Mythical Narratives in Car Advertising," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3, pages 17-31.
• Mariana CERNICOVA & Adina PALEA, 2014, "PR Professionals in Public and in Private Institutions: Cooperation or Conflict?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 25-31.
• Fatiha Fort, 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Post-Print, HAL, number hal-01594058.
• Muhammad Sabbir Rahman & Fadi AbdelMuniem AbdelFattah & Osman Bin Mohamad, 2014, "Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: ?In-Depth Interview Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 7, pages 526-543, July.
• Ting-Hsiang Tseng, 2014, "The Impact Of Need For Variety On Country Image Effects," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 45-53.
• Ramon Corona, 2014, "A Comparative Analysis Of Major Us Retailers Based On Enterprise Marketing Efficiency," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 25-39.
• Olimpia C. Racela & Amonrat Thoumrungroje, 2014, "Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 1-14.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014, "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexicanos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 31-43.
• Enrique Corona Sandoval & Lucila Zárraga Cano, 2014, "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 6, pages 15-25.
• Lubica Hikkerova & Jean-Michel Sahut, 2014, "The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia," Working Papers, Department of Research, Ipag Business School, number 2014-127, Jan.
• Lubica Hikkerova, 2014, "Loyalty Programs : a study case in the Hospitality Industry," Working Papers, Department of Research, Ipag Business School, number 2014-194, Jan.
• Wan-Ju Franz, 2014, "Why are Some Salespeople More Aggressive than Others?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 42, issue 4, pages 383-397, December, DOI: 10.1007/s11293-014-9427-1.
• German Zenetti & Thomas Otter, 2014, "Bayesian estimation of the random coefficients logit from aggregate count data," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 43-84, March, DOI: 10.1007/s11129-013-9140-4.
• Yan Liu & Subramanian Balachander, 2014, "How long has it been since the last deal? Consumer promotion timing expectations and promotional response," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 85-126, March, DOI: 10.1007/s11129-013-9141-3.
• Greg Allenby & Jeff Brazell & John Howell & Peter Rossi, 2014, "Economic valuation of product features," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 421-456, December, DOI: 10.1007/s11129-014-9150-x.
• Chris I. Enyinda, 2014, "Evaluation of relationship marketing in Islamic banks in the UAE: Empirical evidence based on sensitivity analysis algorithm," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 2, issue 3, pages 1-12, June.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 12, pages 63-69, December.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 12, pages 63-69, December.
• Lint Barrage & Eric Chyn & Justine Hastings, 2014, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," NBER Working Papers, National Bureau of Economic Research, Inc, number 19838, Jan.
• Nikolay Tsonev, 2014, "Problems of Positioning the Bulgarian Tourism Product," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 96-108, July.
• Caruntu Andreea Laura, 2014, "The Concept of Tourist Motivation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 460-463, May.
• Neacºu Nicoleta Andreea & Madar Anca, 2014, "Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 501-504, May.
• Petac Eugen & Alzoubaidi Abdel Rahman & Prodan-Palade Doina, 2014, "Fundamentals of Smart Geolocation Solutions for Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 513-518, May.
• Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin, 2014, "Social Media - Return On Investment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 364-367, May.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014, "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1406, Sep, revised Sep 2014.
• Chen, Yongmin & Zhang, Tianle, 2014, "Interpersonal Bundling," MPRA Paper, University Library of Munich, Germany, number 56165, May.
• Armstrong, Mark, 2014, "Search and Ripoff Externalities," MPRA Paper, University Library of Munich, Germany, number 57958, Jul.
• Amankwah-Amoah, Joseph, 2014, "Coming of age, seeking legitimacy: The historical trajectory of African management research," MPRA Paper, University Library of Munich, Germany, number 63625.
• Fort, Fatiha (coord.), 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201409, January-j.
• Magomet Yandiev, 2014, "The Companys Brand Evaluation on the Base of the Financial Markets Instruments," Working Papers, Moscow State University, Faculty of Economics, number 0009, Jan.
• Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014, "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers, World Intellectual Property Organization - Economics and Statistics Division, number 21, Sep.
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.

2013

• Ivana Bulut, 2013, "Some Considerations About The New Communications Paradigm," CBU International Conference Proceedings, ISE Research Institute, volume 1, issue 0, pages 61-68, June, DOI: 10.12955/cbup.v1.15.
• Wilson, Norbert L. W. & Wilson, Adam & Whittingham, Keith, undated, "Helping Consumers “Know Who Grows” Their Coffee: The Case of THRIVE Farmers Coffee," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 3, pages 1-18, DOI: 10.22004/ag.econ.156468.
• Lilavanichakul, Apichaya & Boecker, Andreas, undated, "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 4, pages 1-26, DOI: 10.22004/ag.econ.159659.
• James, Jeff, 2013, "The heart makes the mouse: Disney's approach to brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 16-20, April.
• Perrey, Jesko & Spillecke, Dennis & Umblijs, Andris, 2013, "Making brands successful: Optimising marketing return on investment," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 21-27, April.
• Gregory, James R., 2013, "Accountability of sustainability," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 28-39, April.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 4-5, April.
• Tucker, David, 2013, "Youth: It's not your audience … it's theirs," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 40-54, April.
• Tradii, Joe, 2013, "Windows Live: The long, unhappy life of a misunderstood brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 55-62, April.
• Turpault, Mathieu & Tannen, Rob & Welsh, Bob, 2013, "Building stronger brands with sensory driven product design," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 6-15, April.
• Hipwell, Kath & Reeves, Michael, 2013, "How to use content to grip your audience like a broadcaster," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 63-75, April.
• Mckinney, Mark E. & Benson, Amber, 2013, "The value of brand trust," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 76-86, April.
• Chakraborti, Rajdeep & Roy, Subhadip, 2013, "Meaning transfer between events and sponsor brands: Integrating the role of emotions — a new conceptual framework," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 87-105, April.
• Jones, Casey & Bonevac, Daniel, 2013, "An evolved definition of the term ‘brand’: Why branding has a branding problem," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 112-120, June.
• Papadopoulos, Anna & Shah, Niharika, 2013, "A brand journey to engage today's customers: Prudential Financial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 121-127, June.
• Coleman, Amanda, 2013, "Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 128-133, June.
• Aaker, David, 2013, "Find the shared interest: A route to community activation and brand building," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 134-145, June.
• Bhalla, Ravi, 2013, "The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 146-154, June.
• Morrison, Gwen & Humlen, Anneliza, 2013, "Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 155-169, June.
• Mcmullen, Hannah, 2013, "The art of the possible: How data and technology can help a marketer stay true to their brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 170-176, June.
• Herstein, Ram & Berger, Ron, 2013, "A country as a brand: Israel's evolving branding strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 177-188, June.
• Reisman, Mike & Eccleston, Jeff, 2013, "Decoding the modern sports fan," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 189-206, June.
• Davidovic, David, 2013, "`Generating Trust via Corporate Reputation` by Markus Renner," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 207-209, June.
• Whitson, Rod, 2013, "`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 210-211, June.
• Percival, Brent, 2013, "`Guru in a Bottle: High Impact Marketing that Gets Results` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 212-212, June.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 220-221, September.
• Riddell, Paul, 2013, "Rallying the troops: Crisis communication and reputation management in financial services," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 222-227, September.
• Light, Larry, 2013, "How organisations manage global brands in an increasingly local world," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 228-235, September.
• Mann, Jessica, 2013, "Being ‘Brave’: How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 236-244, September.
• Holland, Jennifer & Weathers, Jackie, 2013, "Aligning a company's people strategy with its business strategy and brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 245-258, September.
• Thompson, Anne Bahr, 2013, "A new model for brand leadership and loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 259-269, September.
• Sheldrake, Rupert & Jenkinson, Angus, 2013, "Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 270-283, September.
• Schultz, Don E. & Block, Martin, 2013, "Killing brands … softly," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 284-299, September.
• Fortunato, John A., 2013, "Sponsorship activation and social responsibility: How MasterCard and Major League Baseball partner to Stand Up To Cancer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 300-311, September.
• Khan, Mark, 2013, "`The New Strategic Brand Management` by Jean-Noël Kapferer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 312-313, September.
• Tucker, Tess, 2013, "How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-23, May.
• Mccartney, Paul & Pierre, Karen, 2013, "RNIB’s Talking Books engagement campaign: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 24-31, May.
• Lorenzon, Kristian, 2013, "Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 32-38, May.
• Quist, Dela, 2013, "Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 39-55, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Pingitore, Gina & Detgen, Jeremy, 2013, "Social media: Listening to act, listening to learn," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 56-67, May.
• Weber, Larry, 2013, "The social enterprise: Building a digitally driven business to gain competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Nicolaus, Madlen & Bayler, Michael, 2013, "Social media and collaboration: A board’s eye view," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 68-73, May.
• Porat, Agmon David, 2013, "Mass communication on social media: Strategy for scaling up personal conversations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Kolah, Ardi, 2013, "EU privacy and electronic communications regulations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-91, May.
• Schultz, Don E. & Block, Martin P., 2013, "Defining social media ‘marketing multipliers’," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 92-108, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 116-116, September.
• Hull, Molly & Sheldon, Mike & Dreher, Marietta, 2013, "Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 117-127, September.
• Briffett, Sonja & Ruebke, Steffen, 2013, "The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 128-135, September.
• Chapman, Andressa, 2013, "Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 136-143, September.
• Denault, Jean-Francois & Jodoin, Hervé, 2013, "Implementing a social media policy in a traditional media company: Case study of TC Transcontinental," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-151, September.
• Greene, Shelley W., 2013, "Long live the relationship," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 152-156, September.
• Alpert, Brian, 2013, "Cut through the fog: How to act on website data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 157-171, September.
• Goodenough, Ryan, 2013, "Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 172-181, September.
• Jobling, Bradley, 2013, "Corporate blogging and virtual communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 182-191, September.
• Pearson, Andrew, 2013, "Integrating social media with mobile, online and other marketing channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 192-200, September.
• Dooley, Jennifer & Jones, Sandra C. & Iverson, Don, 2013, "Web 2.0 marketing: The need for a new research agenda for social marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 201-215, September.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 221-222, December.
• Mouchbahani, Carla, 2013, "What if your bakery behaved like a bank? Case study of Deutsche Bank," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 223-227, December.
• Wilson, Peter & Mcneilly, Alex, 2013, "Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 228-235, December.
• Weber, Nicholas, 2013, "How online tech is becoming loved in an offline industry: Case study of 3663," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-242, December.
• Belden, Christy, 2013, "Paid, earned and owned media: Convergence in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 243-250, December.
• Luck, Kristin & Jue, Aaron, 2013, "E-mail’s not dead — it’s just on the move: Planning for mobile e-mail," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 251-257, December.
• Brechner, Irv, 2013, "The value of long-term client and search agency relationships in a digital world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 258-264, December.
• Mcmaster, Mike & Schwartz, Gary, 2013, "Emotion and feedback: The keys to customer engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 265-273, December.
• Blinder, Marc, 2013, "The battle for the future of search and social: Facebook Graph Search in a broader strategic context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 274-282, December.
• Taylor, Nigel, 2013, "Choosing between social media platforms and understanding the markets they reach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 283-291, December.