Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2014

• Wei, Yujie & Song, Pingping & Rutherford, Brian, 2014, "Corporate blogs, social media links and firm performance: A study of Fortune 500 companies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 159-175, September.
• Goel, Lakshmi & Blackwood, Gerry & Person, Karina, 2014, "Social media in small and medium enterprises," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 176-184, September.
• Hixson, Thomas Kim, 2014, "Social media use by legislative offices for constituent communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 185-194, September.
• Fine, Monica B. & Clark, Melissa N., 2014, "Consumer news preferences for mobile applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 195-203, September.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 209-210, November.
• Rimmon, Tamar, 2014, "Building a goal-driven social strategy that delivers business results," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 211-216, November.
• Vanhonacker, Wilfried R., 2014, "The momentum strategy: Riding viral waves in social media space," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 217-227, November.
• Bughin, Jacques, 2014, "Digital media as ‘big data’: Retailing evidence from Belgium," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 228-237, November.
• Sherrell, Phil & Boardman, Ruth, 2014, "Social media marketing and the law," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 238-246, November.
• Pearson, Andrew W., 2014, "Real time: The next frontier for analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 247-257, November.
• Chong, Mark & Choudary, Sangeet, 2014, "Digital halo: Strategies for building online personal reputations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 258-268, November.
• Jha, Subhash & Royne, Marla B. & Kesharwani, Ankit, 2014, "The interplay of website aesthetics and information quality on website trust," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 269-280, November.
• Wilson, Alan, 2014, "Mobile devices open the door to young readers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 281-285, November.
• Roe, Julie A. & Lazar, Bruce L., 2014, "How social media can strengthen donor relationships," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 286-299, November.
• Diana Magdalena Prihoanca & Brându?a-Mariana Amalancei, 2014, "Legislative Framework Of Broadcasting In Romania And In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Manuela Rozalia Gabor, 2014, "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 67-82.
• Nikola Perovic, 2014, "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 83-95.
• Lina María Ceballos & Juliana Villegas G�mez, 2014, "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi.
• K. Sudhir & Nathan Yang, 2014, "Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1941, Mar.
• Tina Vukasović & Vanja Junc, 2014, "Dejavniki odločanja in zvestobe potrošnikov v procesu nakupa izdelkov izbrane blagovne znamke," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 6, issue 3.
• Julianne Treme & Zoe VanDerPloeg, 2014, "The Twitter Effect: Social Media Usage as a Contributor to Movie Success," Economics Bulletin, AccessEcon, volume 34, issue 2, pages 793-809.
• Evgeny A. Antipov, 2014, "An HLM-model of online price premia," Economics Bulletin, AccessEcon, volume 34, issue 2, pages 892-900.
• Ryosuke Nakai & Yasuyuki Todo, 2014, "The effects of social networks on the diffusion of consumer goods: Evidence from rural Indonesia," Economics Bulletin, AccessEcon, volume 34, issue 3, pages 1814-1821.
• Dong-Fei XUE & Shi-Jie ZHAO & De-Peng ZHANG, 2014, "Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method," International Review of Management and Marketing, Econjournals, volume 4, issue 2, pages 167-174.
• Kourentzes, Nikolaos & Petropoulos, Fotios & Trapero, Juan R., 2014, "Improving forecasting by estimating time series structural components across multiple frequencies," International Journal of Forecasting, Elsevier, volume 30, issue 2, pages 291-302, DOI: 10.1016/j.ijforecast.2013.09.006.
• Donovan, John & Frankel, Richard & Lee, Joshua & Martin, Xiumin & Seo, Hojun, 2014, "Issues raised by studying DeFond and Zhang: What should audit researchers do?," Journal of Accounting and Economics, Elsevier, volume 58, issue 2, pages 327-338, DOI: 10.1016/j.jacceco.2014.09.001.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014, "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, volume 49, issue C, pages 506-514, DOI: 10.1016/j.jbankfin.2014.06.009.
• Ryley, Tim J. & A. Stanley, Peter & P. Enoch, Marcus & M. Zanni, Alberto & A. Quddus, Mohammed, 2014, "Investigating the contribution of Demand Responsive Transport to a sustainable local public transport system," Research in Transportation Economics, Elsevier, volume 48, issue C, pages 364-372, DOI: 10.1016/j.retrec.2014.09.064.
• Mario César Dávila-Aguirre & Lisa M. Hanley & Gerardo Lozano-Fernández & Thomas S. Lyons, 2014, "Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico," Management & Marketing, Economic Publishing House, volume 9, issue 2, Summer.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, volume 9, issue 2, Summer.
• Andreea Cipriana Muntean & Pastiu Carmen, 2014, "Consumers’ Satisfaction Regarding Fast food Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 111-118.
• Camelia CMECIU, 2014, "Discursive Legitimation of Profit and Social Benefit in Annual Reports," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 55-61.
• Cecilia TOHĂNEANU, 2014, "Some remarks on the controversial idea of PR ethics," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 62-70.
• Barbara LÄMMLEIN, 2014, "Archetypes and Mythical Narratives in Car Advertising," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3, pages 17-31.
• Mariana CERNICOVA & Adina PALEA, 2014, "PR Professionals in Public and in Private Institutions: Cooperation or Conflict?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 25-31.
• Fatiha Fort, 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Post-Print, HAL, number hal-01594058.
• Muhammad Sabbir Rahman & Fadi AbdelMuniem AbdelFattah & Osman Bin Mohamad, 2014, "Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: ?In-Depth Interview Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 7, pages 526-543, July.
• Ting-Hsiang Tseng, 2014, "The Impact Of Need For Variety On Country Image Effects," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 45-53.
• Ramon Corona, 2014, "A Comparative Analysis Of Major Us Retailers Based On Enterprise Marketing Efficiency," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 25-39.
• Olimpia C. Racela & Amonrat Thoumrungroje, 2014, "Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 1-14.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014, "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexicanos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 31-43.
• Enrique Corona Sandoval & Lucila Zárraga Cano, 2014, "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 6, pages 15-25.
• Lubica Hikkerova & Jean-Michel Sahut, 2014, "The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia," Working Papers, Department of Research, Ipag Business School, number 2014-127, Jan.
• Lubica Hikkerova, 2014, "Loyalty Programs : a study case in the Hospitality Industry," Working Papers, Department of Research, Ipag Business School, number 2014-194, Jan.
• Wan-Ju Franz, 2014, "Why are Some Salespeople More Aggressive than Others?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 42, issue 4, pages 383-397, December, DOI: 10.1007/s11293-014-9427-1.
• German Zenetti & Thomas Otter, 2014, "Bayesian estimation of the random coefficients logit from aggregate count data," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 43-84, March, DOI: 10.1007/s11129-013-9140-4.
• Yan Liu & Subramanian Balachander, 2014, "How long has it been since the last deal? Consumer promotion timing expectations and promotional response," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 85-126, March, DOI: 10.1007/s11129-013-9141-3.
• Greg Allenby & Jeff Brazell & John Howell & Peter Rossi, 2014, "Economic valuation of product features," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 421-456, December, DOI: 10.1007/s11129-014-9150-x.
• Chris I. Enyinda, 2014, "Evaluation of relationship marketing in Islamic banks in the UAE: Empirical evidence based on sensitivity analysis algorithm," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 2, issue 3, pages 1-12, June.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 12, pages 63-69, December.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 12, pages 63-69, December.
• Lint Barrage & Eric Chyn & Justine Hastings, 2014, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," NBER Working Papers, National Bureau of Economic Research, Inc, number 19838, Jan.
• Nikolay Tsonev, 2014, "Problems of Positioning the Bulgarian Tourism Product," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 96-108, July.
• Caruntu Andreea Laura, 2014, "The Concept of Tourist Motivation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 460-463, May.
• Neacºu Nicoleta Andreea & Madar Anca, 2014, "Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 501-504, May.
• Petac Eugen & Alzoubaidi Abdel Rahman & Prodan-Palade Doina, 2014, "Fundamentals of Smart Geolocation Solutions for Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 513-518, May.
• Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin, 2014, "Social Media - Return On Investment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 364-367, May.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014, "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1406, Sep, revised Sep 2014.
• Chen, Yongmin & Zhang, Tianle, 2014, "Interpersonal Bundling," MPRA Paper, University Library of Munich, Germany, number 56165, May.
• Armstrong, Mark, 2014, "Search and Ripoff Externalities," MPRA Paper, University Library of Munich, Germany, number 57958, Jul.
• Amankwah-Amoah, Joseph, 2014, "Coming of age, seeking legitimacy: The historical trajectory of African management research," MPRA Paper, University Library of Munich, Germany, number 63625.
• Fort, Fatiha (coord.), 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201409, January-j.
• Magomet Yandiev, 2014, "The Companys Brand Evaluation on the Base of the Financial Markets Instruments," Working Papers, Moscow State University, Faculty of Economics, number 0009, Jan.
• Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014, "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers, World Intellectual Property Organization - Economics and Statistics Division, number 21, Sep.
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.

2013

• Ivana Bulut, 2013, "Some Considerations About The New Communications Paradigm," CBU International Conference Proceedings, ISE Research Institute, volume 1, issue 0, pages 61-68, June, DOI: 10.12955/cbup.v1.15.
• Wilson, Norbert L. W. & Wilson, Adam & Whittingham, Keith, None, "Helping Consumers “Know Who Grows” Their Coffee: The Case of THRIVE Farmers Coffee," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 3, pages 1-18, DOI: 10.22004/ag.econ.156468.
• Lilavanichakul, Apichaya & Boecker, Andreas, None, "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 4, pages 1-26, DOI: 10.22004/ag.econ.159659.
• James, Jeff, 2013, "The heart makes the mouse: Disney's approach to brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 16-20, April.
• Perrey, Jesko & Spillecke, Dennis & Umblijs, Andris, 2013, "Making brands successful: Optimising marketing return on investment," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 21-27, April.
• Gregory, James R., 2013, "Accountability of sustainability," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 28-39, April.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 4-5, April.
• Tucker, David, 2013, "Youth: It's not your audience … it's theirs," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 40-54, April.
• Tradii, Joe, 2013, "Windows Live: The long, unhappy life of a misunderstood brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 55-62, April.
• Turpault, Mathieu & Tannen, Rob & Welsh, Bob, 2013, "Building stronger brands with sensory driven product design," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 6-15, April.
• Hipwell, Kath & Reeves, Michael, 2013, "How to use content to grip your audience like a broadcaster," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 63-75, April.
• Mckinney, Mark E. & Benson, Amber, 2013, "The value of brand trust," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 76-86, April.
• Chakraborti, Rajdeep & Roy, Subhadip, 2013, "Meaning transfer between events and sponsor brands: Integrating the role of emotions — a new conceptual framework," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 87-105, April.
• Jones, Casey & Bonevac, Daniel, 2013, "An evolved definition of the term ‘brand’: Why branding has a branding problem," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 112-120, June.
• Papadopoulos, Anna & Shah, Niharika, 2013, "A brand journey to engage today's customers: Prudential Financial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 121-127, June.
• Coleman, Amanda, 2013, "Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 128-133, June.
• Aaker, David, 2013, "Find the shared interest: A route to community activation and brand building," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 134-145, June.
• Bhalla, Ravi, 2013, "The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 146-154, June.
• Morrison, Gwen & Humlen, Anneliza, 2013, "Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 155-169, June.
• Mcmullen, Hannah, 2013, "The art of the possible: How data and technology can help a marketer stay true to their brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 170-176, June.
• Herstein, Ram & Berger, Ron, 2013, "A country as a brand: Israel's evolving branding strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 177-188, June.
• Reisman, Mike & Eccleston, Jeff, 2013, "Decoding the modern sports fan," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 189-206, June.
• Davidovic, David, 2013, "`Generating Trust via Corporate Reputation` by Markus Renner," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 207-209, June.
• Whitson, Rod, 2013, "`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 210-211, June.
• Percival, Brent, 2013, "`Guru in a Bottle: High Impact Marketing that Gets Results` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 212-212, June.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 220-221, September.
• Riddell, Paul, 2013, "Rallying the troops: Crisis communication and reputation management in financial services," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 222-227, September.
• Light, Larry, 2013, "How organisations manage global brands in an increasingly local world," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 228-235, September.
• Mann, Jessica, 2013, "Being ‘Brave’: How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 236-244, September.
• Holland, Jennifer & Weathers, Jackie, 2013, "Aligning a company's people strategy with its business strategy and brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 245-258, September.
• Thompson, Anne Bahr, 2013, "A new model for brand leadership and loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 259-269, September.
• Sheldrake, Rupert & Jenkinson, Angus, 2013, "Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 270-283, September.
• Schultz, Don E. & Block, Martin, 2013, "Killing brands … softly," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 284-299, September.
• Fortunato, John A., 2013, "Sponsorship activation and social responsibility: How MasterCard and Major League Baseball partner to Stand Up To Cancer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 300-311, September.
• Khan, Mark, 2013, "`The New Strategic Brand Management` by Jean-Noël Kapferer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 312-313, September.
• Tucker, Tess, 2013, "How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-23, May.
• Mccartney, Paul & Pierre, Karen, 2013, "RNIB’s Talking Books engagement campaign: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 24-31, May.
• Lorenzon, Kristian, 2013, "Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 32-38, May.
• Quist, Dela, 2013, "Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 39-55, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Pingitore, Gina & Detgen, Jeremy, 2013, "Social media: Listening to act, listening to learn," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 56-67, May.
• Weber, Larry, 2013, "The social enterprise: Building a digitally driven business to gain competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Nicolaus, Madlen & Bayler, Michael, 2013, "Social media and collaboration: A board’s eye view," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 68-73, May.
• Porat, Agmon David, 2013, "Mass communication on social media: Strategy for scaling up personal conversations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Kolah, Ardi, 2013, "EU privacy and electronic communications regulations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-91, May.
• Schultz, Don E. & Block, Martin P., 2013, "Defining social media ‘marketing multipliers’," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 92-108, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 116-116, September.
• Hull, Molly & Sheldon, Mike & Dreher, Marietta, 2013, "Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 117-127, September.
• Briffett, Sonja & Ruebke, Steffen, 2013, "The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 128-135, September.
• Chapman, Andressa, 2013, "Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 136-143, September.
• Denault, Jean-Francois & Jodoin, Hervé, 2013, "Implementing a social media policy in a traditional media company: Case study of TC Transcontinental," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-151, September.
• Greene, Shelley W., 2013, "Long live the relationship," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 152-156, September.
• Alpert, Brian, 2013, "Cut through the fog: How to act on website data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 157-171, September.
• Goodenough, Ryan, 2013, "Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 172-181, September.
• Jobling, Bradley, 2013, "Corporate blogging and virtual communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 182-191, September.
• Pearson, Andrew, 2013, "Integrating social media with mobile, online and other marketing channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 192-200, September.
• Dooley, Jennifer & Jones, Sandra C. & Iverson, Don, 2013, "Web 2.0 marketing: The need for a new research agenda for social marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 201-215, September.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 221-222, December.
• Mouchbahani, Carla, 2013, "What if your bakery behaved like a bank? Case study of Deutsche Bank," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 223-227, December.
• Wilson, Peter & Mcneilly, Alex, 2013, "Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 228-235, December.
• Weber, Nicholas, 2013, "How online tech is becoming loved in an offline industry: Case study of 3663," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-242, December.
• Belden, Christy, 2013, "Paid, earned and owned media: Convergence in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 243-250, December.
• Luck, Kristin & Jue, Aaron, 2013, "E-mail’s not dead — it’s just on the move: Planning for mobile e-mail," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 251-257, December.
• Brechner, Irv, 2013, "The value of long-term client and search agency relationships in a digital world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 258-264, December.
• Mcmaster, Mike & Schwartz, Gary, 2013, "Emotion and feedback: The keys to customer engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 265-273, December.
• Blinder, Marc, 2013, "The battle for the future of search and social: Facebook Graph Search in a broader strategic context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 274-282, December.
• Taylor, Nigel, 2013, "Choosing between social media platforms and understanding the markets they reach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 283-291, December.
• Mukherjee, Avinandan & Onel, Naz, 2013, "Building green brands with social media: Best practices from case studies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 292-311, December.
• Mónica Rengifo Mera & Luciana Manfredi, 2013, "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi.
• Olandy Naranjo Rivera, 2013, "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Jaroslaw Zalejski, 2013, "The role of social consultation in the management of a local government unit: the case study of Wasilkow," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 12, issue 1, pages 47-56, March, DOI: 10.12775/EiP.2013.004.
• Armstrong, Mark & Chen, Yongmin, 2013, "Discount Pricing," CEPR Discussion Papers, Centre for Economic Policy Research, number 9327, Feb.
• Fabian Bergès & Sylvette Monier-Dilhan, 2013, "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, volume 33, issue 4, pages 2968-2981.
• Melik Karabiyikoglu, 2013, "How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 20-27.
• Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013, "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, Econjournals, volume 3, issue 4, pages 153-163.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, volume 88, issue C, pages 67-75, DOI: 10.1016/j.ecolecon.2013.01.006.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2013, "Schumpeterian competition and efficiency among commercial banks," Journal of Banking & Finance, Elsevier, volume 37, issue 12, pages 5176-5185, DOI: 10.1016/j.jbankfin.2013.07.003.
• Dave, Dhaval & Saffer, Henry, 2013, "Demand for smokeless tobacco: Role of advertising," Journal of Health Economics, Elsevier, volume 32, issue 4, pages 682-697, DOI: 10.1016/j.jhealeco.2013.03.007.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Explaining differences in real and hypothetical experimental auctions and choice experiments with personality," Journal of Economic Psychology, Elsevier, volume 36, issue C, pages 11-26, DOI: 10.1016/j.joep.2013.02.004.
• Thompson, Theresa, 2013, "Los clusters y el uso de marcas colectivas en consorcios de exportación," El Trimestre Económico, Fondo de Cultura Económica, volume 80, issue 317, pages 43-76, enero-mar, DOI: http://dx.doi.org/10.20430/ete.v80i.
• Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013, "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, volume 15, issue 1, pages 203-232.
• Stefania Chironi & Mazia Ingrassia, 2013, "Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 2013, issue 1, pages 7-21.
• Laura PĂULEŢ-CRĂINICEANU & Daniel CONDURACHE, 2013, "The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 23-39.
• Nicoleta IONESCU, 2013, "Online political communication: the role of image upload on Facebook," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 53-58.
• Hadi Farhadi & Hadi Salehi & Melor Md Yunus & Aghaei Chadegani Arezoo & Maryam Farhadi & Masood Fooladi & Nader Ale Ebrahim, 2013, "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," Post-Print, HAL, number hal-00830415.
• Jianwei Lai & Peng He & Hsien-Ming Chou & Lina Zhou, 2013, "Impact Of National Culture On Online Consumer Review Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 109-115.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013, "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequenas Empresas," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 109-119.
• Chen-Yu Lin & David Marshall & John Dawson, 2013, "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 171-179, December.
• Ralph Setzer & Guntram Wolff, 2013, "Money demand in the euro area: new insights from disaggregated data," International Economics and Economic Policy, Springer, volume 10, issue 2, pages 297-315, June, DOI: 10.1007/s10368-012-0214-7.
• Marco Allegrini & Giulio Greco, 2013, "Corporate boards, audit committees and voluntary disclosure: evidence from Italian Listed Companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), volume 17, issue 1, pages 187-216, February, DOI: 10.1007/s10997-011-9168-3.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201304.
• Dhaval M. Dave, 2013, "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers, National Bureau of Economic Research, Inc, number 18830, Feb.
• Anusua Datta & Dhaval M. Dave, 2013, "Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 19592, Nov.
• Sethuraman, Raj & Raju, Jagmohan, 2013, "The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 1, pages 1-108, September, DOI: 10.1561/1700000029.
• Elena Kostadinova, 2013, "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
• Cãruntu Andreea Laura & Aldea Roxana Elena, 2013, "Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage in the fight with the competition. The aim of the," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 374-387, May.
• Michael R. Baye & John Morgan, 2013, "pricing on the internet," The New Palgrave Dictionary of Economics, Palgrave Macmillan, chapter 1, in: Steven N. Durlauf & Lawrence E. Blume.
• Alvi, Mohsin & Siddiqui, Bilal, 2013, "An Empirical Analysis of New Product by Using Models of Market Research (2013)," MPRA Paper, University Library of Munich, Germany, number 44870, Feb.
• Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar, Seyed Mohammad & Ordi, Ali, 2013, "Effective Strategies for Increasing Citation Frequency," MPRA Paper, University Library of Munich, Germany, number 50919, Sep, revised 12 Oct 2013.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013, "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper, University Library of Munich, Germany, number 52756, revised 2013.
• Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper, University Library of Munich, Germany, number 52766, Dec.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013, "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper, University Library of Munich, Germany, number 75463, Feb, revised 07 Dec 2016.
• Vlastimil Juppa, 2013, "Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 2, pages 45-50, DOI: 10.18267/j.cebr.45.
• Hasebur Rahman, 2013, "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 4, pages 15-23, DOI: 10.18267/j.cebr.60.
• Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013, "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers, Society for Economic Dynamics, number 222.
• M. Disli & K. Schoors, 2013, "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 13/867, Dec.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.

2012

• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012, "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 333-348, June.