Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2014

• Enrique Corona Sandoval & Lucila Zárraga Cano, 2014, "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 6, pages 15-25.
• Lubica Hikkerova & Jean-Michel Sahut, 2014, "The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia," Working Papers, Department of Research, Ipag Business School, number 2014-127, Jan.
• Lubica Hikkerova, 2014, "Loyalty Programs : a study case in the Hospitality Industry," Working Papers, Department of Research, Ipag Business School, number 2014-194, Jan.
• Wan-Ju Franz, 2014, "Why are Some Salespeople More Aggressive than Others?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 42, issue 4, pages 383-397, December, DOI: 10.1007/s11293-014-9427-1.
• German Zenetti & Thomas Otter, 2014, "Bayesian estimation of the random coefficients logit from aggregate count data," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 43-84, March, DOI: 10.1007/s11129-013-9140-4.
• Yan Liu & Subramanian Balachander, 2014, "How long has it been since the last deal? Consumer promotion timing expectations and promotional response," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 85-126, March, DOI: 10.1007/s11129-013-9141-3.
• Greg Allenby & Jeff Brazell & John Howell & Peter Rossi, 2014, "Economic valuation of product features," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 421-456, December, DOI: 10.1007/s11129-014-9150-x.
• Chris I. Enyinda, 2014, "Evaluation of relationship marketing in Islamic banks in the UAE: Empirical evidence based on sensitivity analysis algorithm," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 2, issue 3, pages 1-12, June.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 12, pages 63-69, December.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 12, pages 63-69, December.
• Lint Barrage & Eric Chyn & Justine Hastings, 2014, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," NBER Working Papers, National Bureau of Economic Research, Inc, number 19838, Jan.
• Nikolay Tsonev, 2014, "Problems of Positioning the Bulgarian Tourism Product," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 96-108, July.
• Caruntu Andreea Laura, 2014, "The Concept of Tourist Motivation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 460-463, May.
• Neacºu Nicoleta Andreea & Madar Anca, 2014, "Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 501-504, May.
• Petac Eugen & Alzoubaidi Abdel Rahman & Prodan-Palade Doina, 2014, "Fundamentals of Smart Geolocation Solutions for Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 513-518, May.
• Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin, 2014, "Social Media - Return On Investment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 364-367, May.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014, "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1406, Sep, revised Sep 2014.
• Chen, Yongmin & Zhang, Tianle, 2014, "Interpersonal Bundling," MPRA Paper, University Library of Munich, Germany, number 56165, May.
• Armstrong, Mark, 2014, "Search and Ripoff Externalities," MPRA Paper, University Library of Munich, Germany, number 57958, Jul.
• Amankwah-Amoah, Joseph, 2014, "Coming of age, seeking legitimacy: The historical trajectory of African management research," MPRA Paper, University Library of Munich, Germany, number 63625.
• Fort, Fatiha (coord.), 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201409, January-j.
• Magomet Yandiev, 2014, "The Companys Brand Evaluation on the Base of the Financial Markets Instruments," Working Papers, Moscow State University, Faculty of Economics, number 0009, Jan.
• Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014, "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers, World Intellectual Property Organization - Economics and Statistics Division, number 21, Sep.
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.

2013

• Ivana Bulut, 2013, "Some Considerations About The New Communications Paradigm," CBU International Conference Proceedings, ISE Research Institute, volume 1, issue 0, pages 61-68, June, DOI: 10.12955/cbup.v1.15.
• Wilson, Norbert L. W. & Wilson, Adam & Whittingham, Keith, None, "Helping Consumers “Know Who Grows” Their Coffee: The Case of THRIVE Farmers Coffee," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 3, pages 1-18, DOI: 10.22004/ag.econ.156468.
• Lilavanichakul, Apichaya & Boecker, Andreas, None, "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 4, pages 1-26, DOI: 10.22004/ag.econ.159659.
• James, Jeff, 2013, "The heart makes the mouse: Disney's approach to brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 16-20, April.
• Perrey, Jesko & Spillecke, Dennis & Umblijs, Andris, 2013, "Making brands successful: Optimising marketing return on investment," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 21-27, April.
• Gregory, James R., 2013, "Accountability of sustainability," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 28-39, April.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 4-5, April.
• Tucker, David, 2013, "Youth: It's not your audience … it's theirs," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 40-54, April.
• Tradii, Joe, 2013, "Windows Live: The long, unhappy life of a misunderstood brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 55-62, April.
• Turpault, Mathieu & Tannen, Rob & Welsh, Bob, 2013, "Building stronger brands with sensory driven product design," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 6-15, April.
• Hipwell, Kath & Reeves, Michael, 2013, "How to use content to grip your audience like a broadcaster," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 63-75, April.
• Mckinney, Mark E. & Benson, Amber, 2013, "The value of brand trust," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 76-86, April.
• Chakraborti, Rajdeep & Roy, Subhadip, 2013, "Meaning transfer between events and sponsor brands: Integrating the role of emotions — a new conceptual framework," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 87-105, April.
• Jones, Casey & Bonevac, Daniel, 2013, "An evolved definition of the term ‘brand’: Why branding has a branding problem," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 112-120, June.
• Papadopoulos, Anna & Shah, Niharika, 2013, "A brand journey to engage today's customers: Prudential Financial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 121-127, June.
• Coleman, Amanda, 2013, "Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 128-133, June.
• Aaker, David, 2013, "Find the shared interest: A route to community activation and brand building," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 134-145, June.
• Bhalla, Ravi, 2013, "The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 146-154, June.
• Morrison, Gwen & Humlen, Anneliza, 2013, "Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 155-169, June.
• Mcmullen, Hannah, 2013, "The art of the possible: How data and technology can help a marketer stay true to their brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 170-176, June.
• Herstein, Ram & Berger, Ron, 2013, "A country as a brand: Israel's evolving branding strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 177-188, June.
• Reisman, Mike & Eccleston, Jeff, 2013, "Decoding the modern sports fan," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 189-206, June.
• Davidovic, David, 2013, "`Generating Trust via Corporate Reputation` by Markus Renner," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 207-209, June.
• Whitson, Rod, 2013, "`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 210-211, June.
• Percival, Brent, 2013, "`Guru in a Bottle: High Impact Marketing that Gets Results` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 212-212, June.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 220-221, September.
• Riddell, Paul, 2013, "Rallying the troops: Crisis communication and reputation management in financial services," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 222-227, September.
• Light, Larry, 2013, "How organisations manage global brands in an increasingly local world," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 228-235, September.
• Mann, Jessica, 2013, "Being ‘Brave’: How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 236-244, September.
• Holland, Jennifer & Weathers, Jackie, 2013, "Aligning a company's people strategy with its business strategy and brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 245-258, September.
• Thompson, Anne Bahr, 2013, "A new model for brand leadership and loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 259-269, September.
• Sheldrake, Rupert & Jenkinson, Angus, 2013, "Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 270-283, September.
• Schultz, Don E. & Block, Martin, 2013, "Killing brands … softly," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 284-299, September.
• Fortunato, John A., 2013, "Sponsorship activation and social responsibility: How MasterCard and Major League Baseball partner to Stand Up To Cancer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 300-311, September.
• Khan, Mark, 2013, "`The New Strategic Brand Management` by Jean-Noël Kapferer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 312-313, September.
• Tucker, Tess, 2013, "How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-23, May.
• Mccartney, Paul & Pierre, Karen, 2013, "RNIB’s Talking Books engagement campaign: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 24-31, May.
• Lorenzon, Kristian, 2013, "Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 32-38, May.
• Quist, Dela, 2013, "Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 39-55, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Pingitore, Gina & Detgen, Jeremy, 2013, "Social media: Listening to act, listening to learn," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 56-67, May.
• Weber, Larry, 2013, "The social enterprise: Building a digitally driven business to gain competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Nicolaus, Madlen & Bayler, Michael, 2013, "Social media and collaboration: A board’s eye view," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 68-73, May.
• Porat, Agmon David, 2013, "Mass communication on social media: Strategy for scaling up personal conversations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Kolah, Ardi, 2013, "EU privacy and electronic communications regulations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-91, May.
• Schultz, Don E. & Block, Martin P., 2013, "Defining social media ‘marketing multipliers’," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 92-108, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 116-116, September.
• Hull, Molly & Sheldon, Mike & Dreher, Marietta, 2013, "Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 117-127, September.
• Briffett, Sonja & Ruebke, Steffen, 2013, "The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 128-135, September.
• Chapman, Andressa, 2013, "Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 136-143, September.
• Denault, Jean-Francois & Jodoin, Hervé, 2013, "Implementing a social media policy in a traditional media company: Case study of TC Transcontinental," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-151, September.
• Greene, Shelley W., 2013, "Long live the relationship," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 152-156, September.
• Alpert, Brian, 2013, "Cut through the fog: How to act on website data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 157-171, September.
• Goodenough, Ryan, 2013, "Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 172-181, September.
• Jobling, Bradley, 2013, "Corporate blogging and virtual communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 182-191, September.
• Pearson, Andrew, 2013, "Integrating social media with mobile, online and other marketing channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 192-200, September.
• Dooley, Jennifer & Jones, Sandra C. & Iverson, Don, 2013, "Web 2.0 marketing: The need for a new research agenda for social marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 201-215, September.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 221-222, December.
• Mouchbahani, Carla, 2013, "What if your bakery behaved like a bank? Case study of Deutsche Bank," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 223-227, December.
• Wilson, Peter & Mcneilly, Alex, 2013, "Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 228-235, December.
• Weber, Nicholas, 2013, "How online tech is becoming loved in an offline industry: Case study of 3663," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-242, December.
• Belden, Christy, 2013, "Paid, earned and owned media: Convergence in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 243-250, December.
• Luck, Kristin & Jue, Aaron, 2013, "E-mail’s not dead — it’s just on the move: Planning for mobile e-mail," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 251-257, December.
• Brechner, Irv, 2013, "The value of long-term client and search agency relationships in a digital world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 258-264, December.
• Mcmaster, Mike & Schwartz, Gary, 2013, "Emotion and feedback: The keys to customer engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 265-273, December.
• Blinder, Marc, 2013, "The battle for the future of search and social: Facebook Graph Search in a broader strategic context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 274-282, December.
• Taylor, Nigel, 2013, "Choosing between social media platforms and understanding the markets they reach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 283-291, December.
• Mukherjee, Avinandan & Onel, Naz, 2013, "Building green brands with social media: Best practices from case studies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 292-311, December.
• Mónica Rengifo Mera & Luciana Manfredi, 2013, "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi.
• Olandy Naranjo Rivera, 2013, "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Jaroslaw Zalejski, 2013, "The role of social consultation in the management of a local government unit: the case study of Wasilkow," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 12, issue 1, pages 47-56, March, DOI: 10.12775/EiP.2013.004.
• Armstrong, Mark & Chen, Yongmin, 2013, "Discount Pricing," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 9327, Feb.
• Fabian Bergès & Sylvette Monier-Dilhan, 2013, "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, volume 33, issue 4, pages 2968-2981.
• Melik Karabiyikoglu, 2013, "How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 20-27.
• Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013, "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, Econjournals, volume 3, issue 4, pages 153-163.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, volume 88, issue C, pages 67-75, DOI: 10.1016/j.ecolecon.2013.01.006.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2013, "Schumpeterian competition and efficiency among commercial banks," Journal of Banking & Finance, Elsevier, volume 37, issue 12, pages 5176-5185, DOI: 10.1016/j.jbankfin.2013.07.003.
• Dave, Dhaval & Saffer, Henry, 2013, "Demand for smokeless tobacco: Role of advertising," Journal of Health Economics, Elsevier, volume 32, issue 4, pages 682-697, DOI: 10.1016/j.jhealeco.2013.03.007.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Explaining differences in real and hypothetical experimental auctions and choice experiments with personality," Journal of Economic Psychology, Elsevier, volume 36, issue C, pages 11-26, DOI: 10.1016/j.joep.2013.02.004.
• Thompson, Theresa, 2013, "Los clusters y el uso de marcas colectivas en consorcios de exportación," El Trimestre Económico, Fondo de Cultura Económica, volume 80, issue 317, pages 43-76, enero-mar, DOI: http://dx.doi.org/10.20430/ete.v80i.
• Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013, "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, volume 15, issue 1, pages 203-232.
• Stefania Chironi & Mazia Ingrassia, 2013, "Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 2013, issue 1, pages 7-21.
• Laura PĂULEŢ-CRĂINICEANU & Daniel CONDURACHE, 2013, "The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 23-39.
• Nicoleta IONESCU, 2013, "Online political communication: the role of image upload on Facebook," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 53-58.
• Hadi Farhadi & Hadi Salehi & Melor Md Yunus & Aghaei Chadegani Arezoo & Maryam Farhadi & Masood Fooladi & Nader Ale Ebrahim, 2013, "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," Post-Print, HAL, number hal-00830415.
• Jianwei Lai & Peng He & Hsien-Ming Chou & Lina Zhou, 2013, "Impact Of National Culture On Online Consumer Review Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 109-115.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013, "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequenas Empresas," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 109-119.
• Chen-Yu Lin & David Marshall & John Dawson, 2013, "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 171-179, December.
• Ralph Setzer & Guntram Wolff, 2013, "Money demand in the euro area: new insights from disaggregated data," International Economics and Economic Policy, Springer, volume 10, issue 2, pages 297-315, June, DOI: 10.1007/s10368-012-0214-7.
• Marco Allegrini & Giulio Greco, 2013, "Corporate boards, audit committees and voluntary disclosure: evidence from Italian Listed Companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), volume 17, issue 1, pages 187-216, February, DOI: 10.1007/s10997-011-9168-3.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201304.
• Dhaval M. Dave, 2013, "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers, National Bureau of Economic Research, Inc, number 18830, Feb.
• Anusua Datta & Dhaval M. Dave, 2013, "Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 19592, Nov.
• Sethuraman, Raj & Raju, Jagmohan, 2013, "The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 1, pages 1-108, September, DOI: 10.1561/1700000029.
• Elena Kostadinova, 2013, "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
• Cãruntu Andreea Laura & Aldea Roxana Elena, 2013, "Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage in the fight with the competition. The aim of the," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 374-387, May.
• Michael R. Baye & John Morgan, 2013, "pricing on the internet," The New Palgrave Dictionary of Economics, Palgrave Macmillan, chapter 1, in: Steven N. Durlauf & Lawrence E. Blume.
• Alvi, Mohsin & Siddiqui, Bilal, 2013, "An Empirical Analysis of New Product by Using Models of Market Research (2013)," MPRA Paper, University Library of Munich, Germany, number 44870, Feb.
• Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar, Seyed Mohammad & Ordi, Ali, 2013, "Effective Strategies for Increasing Citation Frequency," MPRA Paper, University Library of Munich, Germany, number 50919, Sep, revised 12 Oct 2013.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013, "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper, University Library of Munich, Germany, number 52756, revised 2013.
• Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper, University Library of Munich, Germany, number 52766, Dec.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013, "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper, University Library of Munich, Germany, number 75463, Feb, revised 07 Dec 2016.
• Vlastimil Juppa, 2013, "Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 2, pages 45-50, DOI: 10.18267/j.cebr.45.
• Hasebur Rahman, 2013, "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 4, pages 15-23, DOI: 10.18267/j.cebr.60.
• Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013, "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers, Society for Economic Dynamics, number 222.
• M. Disli & K. Schoors, 2013, "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 13/867, Dec.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.

2012

• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012, "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 333-348, June.
• Andreea Marin Pantelescu & Maria Ioncica, 2012, "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 802-810, November.
• Adriana SCRIOSTEANU & Daniela POPESCU, 2012, "Customer Service – The Important Goal Of Logistics," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 55-60.
• Stojanovic, Alex & Van Der Meulen, Robbert, 2012, "If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 15-24, March.
• Hudspeth, Neil, 2012, "Building a brand socially," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 25-30, March.
• Aubrey, Chris & Judge, David, 2012, "Re-imagine retail: Why store innovation is key to a brand's growth in the ‘new normal’, digitally-connected and transparent world," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 31-39, March.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 4-5, March.
• Stauffer, John, 2012, "Social Brand Planning," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 40-49, March.
• Luck, Kristin, 2012, "The delicate art of rebranding: Retaining equity while creating a fresh face," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 50-56, March.
• Pingitore, Gina & Williams-Dalgart, Herb, 2012, "Beyond satisfaction: Connecting with customers to maximise business performance," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 57-68, March.
• Lozano, Victoria, 2012, "Rediscovering your brand's True North: How Crayola articulates its brand identity to compel change in internal culture and consumer communication," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 6-14, March.
• Gilboa, Shaked & Herstein, Ram & Gamliel, Eyal, 2012, "The potential of private labels in agricultural markets: An exploratory study," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 69-78, March.
• Mcghee, Tim, 2012, "The rise and rise of athlete brand endorsements," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 79-84, March.
• Pegoraro, Ann & Jinnah, Naila, 2012, "Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 85-97, March.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 104-105, June.
• Mccormick, Andy, 2012, "Building the company brand: Connecting CSR to the business," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 106-117, June.
• Norambuena, Paola, 2012, "Staking a claim on the dotbrand frontier: A brand perspective," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 118-125, June.
• Briggs, Craig, 2012, "Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 126-130, June.
• Wilson, Peter, 2012, "Dissecting the anatomy of brands: Improving methodologies for strategic brand-building," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 131-148, June.
• Dugar, Anurag, 2012, "Rebranding: Yes or no?," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 149-163, June.
• Roy, Subhadip & Moorthi, Y. L. R., 2012, "Investigating endorser personality effects on brand personality: Causation and reverse causation in India," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 164-179, June.
• Horowitz, Scott, 2012, "How jersey sponsorship can be an effective marketing tool," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 180-184, June.
• Hutchings Reed, Mary & Trachtenberg, Marc & Paik, Irene, 2012, "Sports stars as product endorsers: Agreements and critical terms," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 185-192, June.
• Westerbeek, Hans & Linley, Michael, 2012, "Building city brands through sport events: Theoretical and empirical perspectives," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 193-205, June.
• Blamer, Steve, 2012, "Why agency compensation is broken: And what core issues are being ignored," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 212-216, October.
• Palma, Nestor Coronado & Visser, Mirjam, 2012, "Sustainability creates business and brand value," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 217-222, October.
• Jenkinson, Angus & Bishop, Kevin, 2012, "The IBM Brand System: An interview with Kevin Bishop," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 223-233, October.
• Henry, Mark & Harte, Brian, 2012, "A new model for assessing the value of social media activity," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 234-239, October.
• Cottineau, Julie, 2012, "Six success strategies for building a stronger brand," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 240-246, October.
• Rozin, Randall, 2012, "Brand promises and a practitioner's unified theory of brand management," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 247-253, October.
• Belk, Howard & Rafferty, Brian, 2012, "Simple is smart and other lessons from the Global Brand Simplicity Index," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 254-261, October.
• Percival, Brent, 2012, "The transformation of automotive brands and the triumphs and pitfalls of current positioning," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 262-267, October.
• Scott, Daniel J., 2012, "Every day for the rest of your life: Bringing a new metal to the bridal jewellery market," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 268-278, October.
• Pokrywczynski, James & Brinker Jr., David L., 2012, "‘Rogue’ athlete endorsers: Using social identity theory to assess brand fit," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 279-291, October.
• Antil, John H. & Burton, Rick & Robinson, Matthew J., 2012, "Exploring the challenges facing female athletes as endorsers," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 292-307, October.
• Rozin, Randall S., 2012, "`Creative Genius` by Randall S. Rozin," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 308-309, October.
• Percival, Brent, 2012, "`Brandwashed` by Brent Percival," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 310-311, October.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 316-317, December.
• Coomber, Lee & Poore, Jess, 2012, "From good to branded: Using immersive design to deliver a positive brand experience for British Gas," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 318-326, December.
• Hochman, Kevin & Maynor, Kristi, 2012, "Integrating your brand purpose: How Procter & Gamble's Secret deodorant increased market share and profit through its brand purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 327-332, December.
• Karimova, Gulnara Z., 2012, "Branding and advertising in an Islamic context: Representing the forbidden," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 333-343, December.
• Lewis, Duncan, 2012, "Older by age, younger by mindset: The attitudes and behaviours of the over 50s and how to communicate with and market to this group," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 344-348, December.
• Jacobs, Richard & Whittaker, Jeni, 2012, "Is the demographic dead?," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 349-360, December.
• Brechner, Irv, 2012, "How direct response television (DRTV) builds brand equity and sells products and services," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 361-376, December.
• Tait, Bruce, 2012, "The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 377-388, December.