Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2013

• Wilson, Norbert L. W. & Wilson, Adam & Whittingham, Keith, None, "Helping Consumers “Know Who Grows” Their Coffee: The Case of THRIVE Farmers Coffee," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 3, pages 1-18, DOI: 10.22004/ag.econ.156468.
• Lilavanichakul, Apichaya & Boecker, Andreas, None, "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 4, pages 1-26, DOI: 10.22004/ag.econ.159659.
• James, Jeff, 2013, "The heart makes the mouse: Disney's approach to brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 16-20, April.
• Perrey, Jesko & Spillecke, Dennis & Umblijs, Andris, 2013, "Making brands successful: Optimising marketing return on investment," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 21-27, April.
• Gregory, James R., 2013, "Accountability of sustainability," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 28-39, April.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 4-5, April.
• Tucker, David, 2013, "Youth: It's not your audience … it's theirs," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 40-54, April.
• Tradii, Joe, 2013, "Windows Live: The long, unhappy life of a misunderstood brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 55-62, April.
• Turpault, Mathieu & Tannen, Rob & Welsh, Bob, 2013, "Building stronger brands with sensory driven product design," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 6-15, April.
• Hipwell, Kath & Reeves, Michael, 2013, "How to use content to grip your audience like a broadcaster," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 63-75, April.
• Mckinney, Mark E. & Benson, Amber, 2013, "The value of brand trust," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 76-86, April.
• Chakraborti, Rajdeep & Roy, Subhadip, 2013, "Meaning transfer between events and sponsor brands: Integrating the role of emotions — a new conceptual framework," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 1, pages 87-105, April.
• Jones, Casey & Bonevac, Daniel, 2013, "An evolved definition of the term ‘brand’: Why branding has a branding problem," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 112-120, June.
• Papadopoulos, Anna & Shah, Niharika, 2013, "A brand journey to engage today's customers: Prudential Financial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 121-127, June.
• Coleman, Amanda, 2013, "Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 128-133, June.
• Aaker, David, 2013, "Find the shared interest: A route to community activation and brand building," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 134-145, June.
• Bhalla, Ravi, 2013, "The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 146-154, June.
• Morrison, Gwen & Humlen, Anneliza, 2013, "Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 155-169, June.
• Mcmullen, Hannah, 2013, "The art of the possible: How data and technology can help a marketer stay true to their brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 170-176, June.
• Herstein, Ram & Berger, Ron, 2013, "A country as a brand: Israel's evolving branding strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 177-188, June.
• Reisman, Mike & Eccleston, Jeff, 2013, "Decoding the modern sports fan," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 189-206, June.
• Davidovic, David, 2013, "`Generating Trust via Corporate Reputation` by Markus Renner," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 207-209, June.
• Whitson, Rod, 2013, "`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 210-211, June.
• Percival, Brent, 2013, "`Guru in a Bottle: High Impact Marketing that Gets Results` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 2, pages 212-212, June.
• Moody, Daryn, 2013, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 220-221, September.
• Riddell, Paul, 2013, "Rallying the troops: Crisis communication and reputation management in financial services," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 222-227, September.
• Light, Larry, 2013, "How organisations manage global brands in an increasingly local world," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 228-235, September.
• Mann, Jessica, 2013, "Being ‘Brave’: How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 236-244, September.
• Holland, Jennifer & Weathers, Jackie, 2013, "Aligning a company's people strategy with its business strategy and brand strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 245-258, September.
• Thompson, Anne Bahr, 2013, "A new model for brand leadership and loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 259-269, September.
• Sheldrake, Rupert & Jenkinson, Angus, 2013, "Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 270-283, September.
• Schultz, Don E. & Block, Martin, 2013, "Killing brands … softly," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 284-299, September.
• Fortunato, John A., 2013, "Sponsorship activation and social responsibility: How MasterCard and Major League Baseball partner to Stand Up To Cancer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 300-311, September.
• Khan, Mark, 2013, "`The New Strategic Brand Management` by Jean-Noël Kapferer," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 3, pages 312-313, September.
• Tucker, Tess, 2013, "How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-23, May.
• Mccartney, Paul & Pierre, Karen, 2013, "RNIB’s Talking Books engagement campaign: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 24-31, May.
• Lorenzon, Kristian, 2013, "Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 32-38, May.
• Quist, Dela, 2013, "Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 39-55, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Pingitore, Gina & Detgen, Jeremy, 2013, "Social media: Listening to act, listening to learn," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 56-67, May.
• Weber, Larry, 2013, "The social enterprise: Building a digitally driven business to gain competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Nicolaus, Madlen & Bayler, Michael, 2013, "Social media and collaboration: A board’s eye view," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 68-73, May.
• Porat, Agmon David, 2013, "Mass communication on social media: Strategy for scaling up personal conversations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Kolah, Ardi, 2013, "EU privacy and electronic communications regulations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-91, May.
• Schultz, Don E. & Block, Martin P., 2013, "Defining social media ‘marketing multipliers’," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 1, pages 92-108, May.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 116-116, September.
• Hull, Molly & Sheldon, Mike & Dreher, Marietta, 2013, "Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 117-127, September.
• Briffett, Sonja & Ruebke, Steffen, 2013, "The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 128-135, September.
• Chapman, Andressa, 2013, "Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 136-143, September.
• Denault, Jean-Francois & Jodoin, Hervé, 2013, "Implementing a social media policy in a traditional media company: Case study of TC Transcontinental," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-151, September.
• Greene, Shelley W., 2013, "Long live the relationship," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 152-156, September.
• Alpert, Brian, 2013, "Cut through the fog: How to act on website data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 157-171, September.
• Goodenough, Ryan, 2013, "Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 172-181, September.
• Jobling, Bradley, 2013, "Corporate blogging and virtual communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 182-191, September.
• Pearson, Andrew, 2013, "Integrating social media with mobile, online and other marketing channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 192-200, September.
• Dooley, Jennifer & Jones, Sandra C. & Iverson, Don, 2013, "Web 2.0 marketing: The need for a new research agenda for social marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 2, pages 201-215, September.
• Moody, Daryn, 2013, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 221-222, December.
• Mouchbahani, Carla, 2013, "What if your bakery behaved like a bank? Case study of Deutsche Bank," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 223-227, December.
• Wilson, Peter & Mcneilly, Alex, 2013, "Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 228-235, December.
• Weber, Nicholas, 2013, "How online tech is becoming loved in an offline industry: Case study of 3663," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-242, December.
• Belden, Christy, 2013, "Paid, earned and owned media: Convergence in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 243-250, December.
• Luck, Kristin & Jue, Aaron, 2013, "E-mail’s not dead — it’s just on the move: Planning for mobile e-mail," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 251-257, December.
• Brechner, Irv, 2013, "The value of long-term client and search agency relationships in a digital world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 258-264, December.
• Mcmaster, Mike & Schwartz, Gary, 2013, "Emotion and feedback: The keys to customer engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 265-273, December.
• Blinder, Marc, 2013, "The battle for the future of search and social: Facebook Graph Search in a broader strategic context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 274-282, December.
• Taylor, Nigel, 2013, "Choosing between social media platforms and understanding the markets they reach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 283-291, December.
• Mukherjee, Avinandan & Onel, Naz, 2013, "Building green brands with social media: Best practices from case studies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 3, pages 292-311, December.
• Mónica Rengifo Mera & Luciana Manfredi, 2013, "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi.
• Olandy Naranjo Rivera, 2013, "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Jaroslaw Zalejski, 2013, "The role of social consultation in the management of a local government unit: the case study of Wasilkow," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 12, issue 1, pages 47-56, March, DOI: 10.12775/EiP.2013.004.
• Armstrong, Mark & Chen, Yongmin, 2013, "Discount Pricing," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 9327, Feb.
• Fabian Bergès & Sylvette Monier-Dilhan, 2013, "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, volume 33, issue 4, pages 2968-2981.
• Melik Karabiyikoglu, 2013, "How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 20-27.
• Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013, "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, Econjournals, volume 3, issue 4, pages 153-163.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, volume 88, issue C, pages 67-75, DOI: 10.1016/j.ecolecon.2013.01.006.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2013, "Schumpeterian competition and efficiency among commercial banks," Journal of Banking & Finance, Elsevier, volume 37, issue 12, pages 5176-5185, DOI: 10.1016/j.jbankfin.2013.07.003.
• Dave, Dhaval & Saffer, Henry, 2013, "Demand for smokeless tobacco: Role of advertising," Journal of Health Economics, Elsevier, volume 32, issue 4, pages 682-697, DOI: 10.1016/j.jhealeco.2013.03.007.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013, "Explaining differences in real and hypothetical experimental auctions and choice experiments with personality," Journal of Economic Psychology, Elsevier, volume 36, issue C, pages 11-26, DOI: 10.1016/j.joep.2013.02.004.
• Thompson, Theresa, 2013, "Los clusters y el uso de marcas colectivas en consorcios de exportación," El Trimestre Económico, Fondo de Cultura Económica, volume 80, issue 317, pages 43-76, enero-mar, DOI: http://dx.doi.org/10.20430/ete.v80i.
• Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013, "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, volume 15, issue 1, pages 203-232.
• Stefania Chironi & Mazia Ingrassia, 2013, "Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 2013, issue 1, pages 7-21.
• Laura PĂULEŢ-CRĂINICEANU & Daniel CONDURACHE, 2013, "The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 23-39.
• Nicoleta IONESCU, 2013, "Online political communication: the role of image upload on Facebook," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 53-58.
• Hadi Farhadi & Hadi Salehi & Melor Md Yunus & Aghaei Chadegani Arezoo & Maryam Farhadi & Masood Fooladi & Nader Ale Ebrahim, 2013, "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," Post-Print, HAL, number hal-00830415.
• Jianwei Lai & Peng He & Hsien-Ming Chou & Lina Zhou, 2013, "Impact Of National Culture On Online Consumer Review Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 109-115.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013, "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequen," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 109-119.
• Chen-Yu Lin & David Marshall & John Dawson, 2013, "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 171-179, December.
• Ralph Setzer & Guntram Wolff, 2013, "Money demand in the euro area: new insights from disaggregated data," International Economics and Economic Policy, Springer, volume 10, issue 2, pages 297-315, June, DOI: 10.1007/s10368-012-0214-7.
• Marco Allegrini & Giulio Greco, 2013, "Corporate boards, audit committees and voluntary disclosure: evidence from Italian Listed Companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), volume 17, issue 1, pages 187-216, February, DOI: 10.1007/s10997-011-9168-3.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Sanjog Misra, 2013, "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 117-153, March, DOI: 10.1007/s11129-012-9128-5.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Mengze Shi, 2013, "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 205-230, June, DOI: 10.1007/s11129-012-9129-4.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201304.
• Dhaval M. Dave, 2013, "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers, National Bureau of Economic Research, Inc, number 18830, Feb.
• Anusua Datta & Dhaval M. Dave, 2013, "Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 19592, Nov.
• Sethuraman, Raj & Raju, Jagmohan, 2013, "The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 1, pages 1-108, September, DOI: 10.1561/1700000029.
• Elena Kostadinova, 2013, "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
• Cãruntu Andreea Laura & Aldea Roxana Elena, 2013, "Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 374-387, May.
• Michael R. Baye & John Morgan, 2013, "pricing on the internet," The New Palgrave Dictionary of Economics, Palgrave Macmillan, chapter 1, in: Steven N. Durlauf & Lawrence E. Blume.
• Alvi, Mohsin & Siddiqui, Bilal, 2013, "An Empirical Analysis of New Product by Using Models of Market Research (2013)," MPRA Paper, University Library of Munich, Germany, number 44870, Feb.
• Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar, Seyed Mohammad & Ordi, Ali, 2013, "Effective Strategies for Increasing Citation Frequency," MPRA Paper, University Library of Munich, Germany, number 50919, Sep, revised 12 Oct 2013.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013, "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper, University Library of Munich, Germany, number 52756, revised 2013.
• Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper, University Library of Munich, Germany, number 52766, Dec.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013, "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper, University Library of Munich, Germany, number 75463, Feb, revised 07 Dec 2016.
• Vlastimil Juppa, 2013, "Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 2, pages 45-50, DOI: 10.18267/j.cebr.45.
• Hasebur Rahman, 2013, "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 4, pages 15-23, DOI: 10.18267/j.cebr.60.
• Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013, "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers, Society for Economic Dynamics, number 222.
• M. Disli & K. Schoors, 2013, "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 13/867, Dec.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.

2012

• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012, "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 32, pages 333-348, June.
• Andreea Marin Pantelescu & Maria Ioncica, 2012, "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 802-810, November.
• Adriana SCRIOSTEANU & Daniela POPESCU, 2012, "Customer Service – The Important Goal Of Logistics," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 55-60.
• Stojanovic, Alex & Van Der Meulen, Robbert, 2012, "If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 15-24, March.
• Hudspeth, Neil, 2012, "Building a brand socially," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 25-30, March.
• Aubrey, Chris & Judge, David, 2012, "Re-imagine retail: Why store innovation is key to a brand's growth in the ‘new normal’, digitally-connected and transparent world," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 31-39, March.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 4-5, March.
• Stauffer, John, 2012, "Social Brand Planning," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 40-49, March.
• Luck, Kristin, 2012, "The delicate art of rebranding: Retaining equity while creating a fresh face," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 50-56, March.
• Pingitore, Gina & Williams-Dalgart, Herb, 2012, "Beyond satisfaction: Connecting with customers to maximise business performance," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 57-68, March.
• Lozano, Victoria, 2012, "Rediscovering your brand's True North: How Crayola articulates its brand identity to compel change in internal culture and consumer communication," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 6-14, March.
• Gilboa, Shaked & Herstein, Ram & Gamliel, Eyal, 2012, "The potential of private labels in agricultural markets: An exploratory study," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 69-78, March.
• Mcghee, Tim, 2012, "The rise and rise of athlete brand endorsements," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 79-84, March.
• Pegoraro, Ann & Jinnah, Naila, 2012, "Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 1, pages 85-97, March.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 104-105, June.
• Mccormick, Andy, 2012, "Building the company brand: Connecting CSR to the business," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 106-117, June.
• Norambuena, Paola, 2012, "Staking a claim on the dotbrand frontier: A brand perspective," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 118-125, June.
• Briggs, Craig, 2012, "Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 126-130, June.
• Wilson, Peter, 2012, "Dissecting the anatomy of brands: Improving methodologies for strategic brand-building," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 131-148, June.
• Dugar, Anurag, 2012, "Rebranding: Yes or no?," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 149-163, June.
• Roy, Subhadip & Moorthi, Y. L. R., 2012, "Investigating endorser personality effects on brand personality: Causation and reverse causation in India," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 164-179, June.
• Horowitz, Scott, 2012, "How jersey sponsorship can be an effective marketing tool," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 180-184, June.
• Hutchings Reed, Mary & Trachtenberg, Marc & Paik, Irene, 2012, "Sports stars as product endorsers: Agreements and critical terms," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 185-192, June.
• Westerbeek, Hans & Linley, Michael, 2012, "Building city brands through sport events: Theoretical and empirical perspectives," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 2, pages 193-205, June.
• Blamer, Steve, 2012, "Why agency compensation is broken: And what core issues are being ignored," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 212-216, October.
• Palma, Nestor Coronado & Visser, Mirjam, 2012, "Sustainability creates business and brand value," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 217-222, October.
• Jenkinson, Angus & Bishop, Kevin, 2012, "The IBM Brand System: An interview with Kevin Bishop," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 223-233, October.
• Henry, Mark & Harte, Brian, 2012, "A new model for assessing the value of social media activity," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 234-239, October.
• Cottineau, Julie, 2012, "Six success strategies for building a stronger brand," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 240-246, October.
• Rozin, Randall, 2012, "Brand promises and a practitioner's unified theory of brand management," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 247-253, October.
• Belk, Howard & Rafferty, Brian, 2012, "Simple is smart and other lessons from the Global Brand Simplicity Index," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 254-261, October.
• Percival, Brent, 2012, "The transformation of automotive brands and the triumphs and pitfalls of current positioning," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 262-267, October.
• Scott, Daniel J., 2012, "Every day for the rest of your life: Bringing a new metal to the bridal jewellery market," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 268-278, October.
• Pokrywczynski, James & Brinker Jr., David L., 2012, "‘Rogue’ athlete endorsers: Using social identity theory to assess brand fit," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 279-291, October.
• Antil, John H. & Burton, Rick & Robinson, Matthew J., 2012, "Exploring the challenges facing female athletes as endorsers," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 292-307, October.
• Rozin, Randall S., 2012, "`Creative Genius` by Randall S. Rozin," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 308-309, October.
• Percival, Brent, 2012, "`Brandwashed` by Brent Percival," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 3, pages 310-311, October.
• Moody, Daryn, 2012, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 316-317, December.
• Coomber, Lee & Poore, Jess, 2012, "From good to branded: Using immersive design to deliver a positive brand experience for British Gas," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 318-326, December.
• Hochman, Kevin & Maynor, Kristi, 2012, "Integrating your brand purpose: How Procter & Gamble's Secret deodorant increased market share and profit through its brand purpose," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 327-332, December.
• Karimova, Gulnara Z., 2012, "Branding and advertising in an Islamic context: Representing the forbidden," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 333-343, December.
• Lewis, Duncan, 2012, "Older by age, younger by mindset: The attitudes and behaviours of the over 50s and how to communicate with and market to this group," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 344-348, December.
• Jacobs, Richard & Whittaker, Jeni, 2012, "Is the demographic dead?," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 349-360, December.
• Brechner, Irv, 2012, "How direct response television (DRTV) builds brand equity and sells products and services," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 361-376, December.
• Tait, Bruce, 2012, "The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 377-388, December.
• Kapferer, Jean-Noël & Tabatoni, Olivier, 2012, "The LVMH–Bulgari agreement: Changes in the luxury market that lead family companies to sell up," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 389-402, December.
• Degaris, Larry & West, Corrie, 2012, "The effects of sponsorship activation on the sales of a major soft drink brand," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 403-412, December.
• Brownlee, Eric A. & Shreffler, Megan B. & Ross, Stephen D., 2012, "Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification," Journal of Brand Strategy, Henry Stewart Publications, volume 1, issue 4, pages 413-423, December.
• Harry Clarke & David Prentice, 2012, "Will Plain Packaging Reduce Cigarette Consumption?," Economic Papers, The Economic Society of Australia, volume 31, issue 3, pages 303-317, September, DOI: j.1759-3441.2012.00186.x.
• Constanza Fosco, 2012, "Spatial Difusion and Commuting Flows," Documentos de Trabajo en Economia y Ciencia Regional, Universidad Catolica del Norte, Chile, Department of Economics, number 30, Sep, revised Sep 2012.
• Grigorut Cornel & Grigorut Lavinia-Maria & Surugiu Felicia, 2012, "Marketing intelligence system a "smart tool" for the companies," Constanta Maritime University Annals, Constanta Maritime University, volume 18, issue 2, pages 297-304.
• Regine Kalka & Katharina Juliana Schmidt, 2012, "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
  [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Ve," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 21, May.
• Lihra, Torsten & Buehlmann, Urs & Graf, Raoul, 2012, "Customer preferences for customized household furniture," Journal of Forest Economics, Elsevier, volume 18, issue 2, pages 94-112, DOI: 10.1016/j.jfe.2011.11.001.
• Tucker, Catherine E., 2012, "The economics of advertising and privacy," International Journal of Industrial Organization, Elsevier, volume 30, issue 3, pages 326-329, DOI: 10.1016/j.ijindorg.2011.11.004.
• Gao, Fox & Faff, Robert & Navissi, Farshid, 2012, "Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China," Pacific-Basin Finance Journal, Elsevier, volume 20, issue 3, pages 363-377, DOI: 10.1016/j.pacfin.2011.11.002.
• Bamini KPD. Balakrishnan & Azlinda Shazneem Md. Shuaib & Oscar Dousin & P.Yukthamarani Permarupan, 2012, "The Impact Of Brand Placement And Brand Recall In Movies: Empirical Evidence From Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 39-52.
• Cauzo Bottala, Lourdes & Cossío Silva, Francisco José, 2012, "Análisis Del Efecto Inmediato Y Diferido De La Orientación Al Mercado Sobre Los Resultados Organizacionales. Un Estudio Longitudinal / Analysis Of Immediate And Delayed Effect Of Market Orientation On," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 18, issue 3, pages 228-236.
• Fassil Fanta, 2012, "Macroeconomic uncertainty, excess liquidity and stability of money demand (M3) in Australia," International Journal of Monetary Economics and Finance, Inderscience Enterprises Ltd, volume 5, issue 4, pages 325-344.
• Alessandro ACQUISTI & Jens GROSSKLAGS, 2012, "An Online Survey Experiment on Ambiguity and Privacy," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 88, pages 19-39, 4th quart.
• Wonsuk Chung & Rick Harbaugh, 2012, "Biased Recommendations," Working Papers, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy, number 2012-02, Apr.
• Hema Yoganarasimhan, 2012, "Impact of social network structure on content propagation: A study using YouTube data," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 111-150, March, DOI: 10.1007/s11129-011-9105-4.
• Stephen Ryan & Catherine Tucker, 2012, "Heterogeneity and the dynamics of technology adoption," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 63-109, March, DOI: 10.1007/s11129-011-9109-0.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012, "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 151-196, June, DOI: 10.1007/s11129-012-9119-6.
• Minki Kim & Pradeep Chintagunta, 2012, "Investigating brand preferences across social groups and consumption contexts," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 3, pages 305-333, September, DOI: 10.1007/s11129-011-9117-0.
• Souhaib Ben Taieb & Rob J Hyndman, 2012, "Recursive and direct multi-step forecasting: the best of both worlds," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 19/12.
• Sarvary, Miklos, 2012, "Gurus and Oracles: The Marketing of Information," MIT Press Books, The MIT Press, number 026201694x, edition 1, ISBN: ARRAY(0x681b9830), December.
• Dhaval M. Dave & Henry Saffer, 2012, "Demand for Smokeless Tobacco: Role of Magazine Advertising," NBER Working Papers, National Bureau of Economic Research, Inc, number 18003, Apr.
• Yongmin Chen & Tianle Zhang, 2012, "Group Coupons: Interpersonal Bundling on the Internet," Working Papers, NET Institute, number 12-09, Sep.
• Botezat Elena, 2012, "Managing Change: Some Theoretical And Applicative Aspects," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 992-1002, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012, "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 294-301, December.
• Dabija Dan-Cristian & Babut Raluca, 2012, "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 813-819, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012, "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 861-867, December.
• Silvia-Elena Iacob, & Constanta Popescu & Constantin-Ciprian Iacob, 2012, "Network Marketing and Global Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 986-989, May.
• Balaceanu Valeria Arina, 2012, "The Bank's Success through Optimisation Promotion Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 603-608, Decembre.
• Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta, 2012, "El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1202, Mar, revised Mar 2012.