IDEAS home Printed from https://ideas.repec.org/a/aza/jdsmm0/y2014v2i1p40-47.html
   My bibliography  Save this article

#ThinkAgain: How regulator guidance can impact social media marketing

Author

Listed:
  • Chernaik, Tom
  • Ford, Sam

Abstract

Social media have changed the ways in which brands engage with their audiences as well as employees, partners and advocates. But these new communication channels bring their own challenges for companies, such as the need to be transparent and ethical with communications, as well as to provide proper disclosure and comply with governmental regulator guidelines. This paper outlines the state of guidance from key governing bodies in the USA (namely, the Federal Trade Commission, the Securities and Exchange Commission and the Food and Drug Administration). It also discusses the ethical issues involved with new disclosure considerations surrounding native advertising and content marketing practices, as well as with word-of-mouth marketing; the key considerations regarding compliance with guidelines across new platforms, tools and devices; and practical guidance on how to communicate properly via new channels.

Suggested Citation

  • Chernaik, Tom & Ford, Sam, 2014. "#ThinkAgain: How regulator guidance can impact social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 40-47, May.
    • Handle: RePEc:aza:jdsmm0:y:2014:v:2:i:1:p:40-47
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/4388/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/4388/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    social media compliance; social media disclosure; social media ethics; social media regulation; WOMMA Ethics Committee;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdsmm0:y:2014:v:2:i:1:p:40-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.