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The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia

Author

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  • Lubica Hikkerova
  • Jean-Michel Sahut

Abstract

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determina

Suggested Citation

  • Lubica Hikkerova & Jean-Michel Sahut, 2014. "The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia," Working Papers 2014-127, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-127
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    File URL: http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_127.pdf
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    References listed on IDEAS

    as
    1. Czepiel, John A., 1990. "Service encounters and service relationships: Implications for research," Journal of Business Research, Elsevier, vol. 20(1), pages 13-21, January.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Loyalty; Price; Behaviour; Commitment; Trust; Hotel;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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