The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia
This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determina
|Date of creation:||01 Jan 2014|
|Date of revision:|
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- Czepiel, John A., 1990. "Service encounters and service relationships: Implications for research," Journal of Business Research, Elsevier, vol. 20(1), pages 13-21, January.
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