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Competitiveness as a Strategic Outcome of Corporate Social Responsibility

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  • Longinos Marín
  • Alicia Rubio
  • Salvador Ruiz de Maya

Abstract

There is a gap in the literature concerning the effects of corporate social responsibility (CSR) on corporate strategy. This study analyses the influence of CSR on competitiveness as a strategic dimension of companies. It addresses the conditions under which CSR has a positive influence on competitiveness through testing the moderator effect of corporate strategy, size, and industry. Based on an empirical study of 144 companies, the results show a positive effect of CSR on competitiveness, which is stronger for large companies and for companies that follow a proactive (vs reactive) strategy, while no differences appear between service and manufacturing industries. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Longinos Marín & Alicia Rubio & Salvador Ruiz de Maya, 2012. "Competitiveness as a Strategic Outcome of Corporate Social Responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(6), pages 364-376, November.
    • Handle: RePEc:wly:corsem:v:19:y:2012:i:6:p:364-376
    DOI: 10.1002/csr.1288
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    References listed on IDEAS

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