IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v9y2014i2n6.html
   My bibliography  Save this article

Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico

Author

Listed:
  • Mario César Dávila-Aguirre

    (Tecnológico de Monterrey, EGADE Business School, Monterrey)

  • Lisa M. Hanley

    (Zeppelin University, Chair for Strategic Organization & Finance (SOFI) & CiSoC)

  • Gerardo Lozano-Fernández

    (Tecnológico de Monterrey, EGADE Business School, Monterrey)

  • Thomas S. Lyons

    (City University of New York, Baruch College)

Abstract

Several researchers have said that the real solution to alleviating, or at least reducing, the level of poverty is not to view poor people only as customers, it is important also to view this sector as producers, or in other words integrate these people into the value chain of Multinational Companies (MNCs). The objective of this research work is to analyze how the MNCs with sustainability initiatives can generate better individual performance through the creation of empowerment in the Low Income Sector (LIS). We conducted 47 interviews to build our model. Then we developed and applied surveys to 212 participants. To test our hypotheses, we used PLS-SEM and analyzed two groups: LIS people that currently belong to the sustainable initiative and LIS people that belonged (graduates of the sustainable initiative). We confirmed the positive relationship between psychological empowerment and individual performance, also found that consumer behavior constructs, like coping strategy, moderate in both conditions of this relationship. Finally, we demonstrate that trust moderates the relationship, also. Theoretical and managerial implications as well as limitations and future research avenues are discussed.

Suggested Citation

  • Mario César Dávila-Aguirre & Lisa M. Hanley & Gerardo Lozano-Fernández & Thomas S. Lyons, 2014. "Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
  • Handle: RePEc:eph:journl:v:9:y:2014:i:2:n:6
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/pdf/articole/448.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:9:y:2014:i:2:n:6. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.