Mirage at the Bottom of the Pyramid
Poor people ??? at the bottom of the pyramid (BOP) ??? represent a very attractive market opportunity. The ???BOP proposition??? argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion. This paper shows that the BOP argument is riddled with fallacies, and proposes an alternative perspective on how the private sector can help alleviate poverty. Rather than focusing on the poor as consumers, we need to view the poor as producers. The only way to alleviate poverty is to raise the real income of the poor.
|Date of creation:||01 Aug 2006|
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- Zeller, Manfred & Meyer, Richard L., 2002. "The triangle of microfinance," Food policy statements 40, International Food Policy Research Institute (IFPRI).
- Sharma, Manohar, 2000. "Microfinance," MP05 briefs 0, International Food Policy Research Institute (IFPRI).
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- Ravallion, Martin, 2003. "The debate on globalization, poverty, and inequality : why measurement matters," Policy Research Working Paper Series 3038, The World Bank.
- Khawari, Aliya, 2004. "Microfinance: Does it hold its promises? A survey of recent literature," HWWA Discussion Papers 276, Hamburg Institute of International Economics (HWWA).
- Arvind Virmani, 2006. "Poverty and Hunger in India: What is Needed to Eliminate Them," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 45(2), pages 241-259. Full references (including those not matched with items on IDEAS)
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