IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v159y2023ics0148296323000747.html
   My bibliography  Save this article

Consumer preferences for fuel snacks at the intersection of caregiving stress and gender

Author

Listed:
  • Cozac, Marina
  • Mende, Martin
  • Scott, Maura L.

Abstract

This research examines consumer response to fuel snacks, a novel conceptualization in the marketing literature. Five studies examine consumer choice and consumption of fuel snacks at the intersection of caregiving stress (e.g., parental status) and gender. The results show that consumers perceive fuel snacks as neither healthy nor unhealthy, thereby highlighting the need to expand the predominant vice-virtue dichotomy of snacks. Parents also consume more snacks than non-parents, and fathers (vs male non-parents) snack differently. More importantly, fathers (vs male non-parents) choose fuel snacks more often. Interestingly, after being primed with an additional acute stressor (reminders of responsibility for others), caregiving stress becomes salient for male non-parents, heightening their preference for fuel snacks. In contrast, mothers (but not female non-parents) required an additional reminder of their responsibility for others to display a significant increase in their preference for fuel snacks. These results provide novel theoretical, managerial, and policy implications.

Suggested Citation

  • Cozac, Marina & Mende, Martin & Scott, Maura L., 2023. "Consumer preferences for fuel snacks at the intersection of caregiving stress and gender," Journal of Business Research, Elsevier, vol. 159(C).
    • Handle: RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000747
    DOI: 10.1016/j.jbusres.2023.113716
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296323000747
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.113716?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Richard, Marie-Odile & Chebat, Jean-Charles & Yang, Zhiyong & Putrevu, Sanjay, 2010. "A proposed model of online consumer behavior: Assessing the role of gender," Journal of Business Research, Elsevier, vol. 63(9-10), pages 926-934, September.
    2. Martin Gaynor & Kate Ho & Robert J. Town, 2015. "The Industrial Organization of Health-Care Markets," Journal of Economic Literature, American Economic Association, vol. 53(2), pages 235-284, June.
    3. Kung, Claryn S. J. & Pudney, Stephen & Shields, Michael A., 2021. "Economic Gradients in Social Health in Britain," IZA Discussion Papers 14731, Institute of Labor Economics (IZA).
    4. Stephanie M. Tully & Hal E. Hershfield & Tom Meyvis, 2015. "Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 59-75.
    5. Stacey R. Finkelstein & Ayelet Fishbach, 2010. "When Healthy Food Makes You Hungry," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(3), pages 357-367, October.
    6. Yann Cornil & Pierrick Gomez & Dimitri Vasiljevic & Vicki G Morwitz & Amna Kirmani & Chris Janiszewski, 2020. "Food as Fuel: Performance Goals Increase the Consumption of High-Calorie Foods at the Expense of Good Nutrition [Joint Position Statement: Nutrition and Athletic Performance. American College of Sp," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 147-166.
    7. ., 2021. "Health, poverty, education, and gender issues," Chapters, in: The Political Economy of Iraq, chapter 3, pages 25-47, Edward Elgar Publishing.
    8. Braun, Ottmar L. & Wicklund, Robert A., 1989. "Psychological antecedents of conspicuous consumption," Journal of Economic Psychology, Elsevier, vol. 10(2), pages 161-187, June.
    9. Sobal, Jeffrey & Rauschenbach, Barbara S. & Frongillo Jr., Edward A., 1992. "Marital status, fatness and obesity," Social Science & Medicine, Elsevier, vol. 35(7), pages 915-923, October.
    10. Florian Leonardus Rudolfus Lucas & Roderick Corstiaan Abraham Versloot & Liubov Yakovlieva & Marthe T. C. Walvoort & Giovanni Maglia, 2021. "Protein identification by nanopore peptide profiling," Nature Communications, Nature, vol. 12(1), pages 1-9, December.
    11. Wang, Xuehua & Wang, Xiaoyu & Lei, Jing & Chao, Mike Chen-ho, 2021. "The clothes that make you eat healthy: The impact of clothes style on food choice," Journal of Business Research, Elsevier, vol. 132(C), pages 787-799.
    12. Joseph P. Redden & Kelly L. Haws, 2013. "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(5), pages 1100-1114.
    13. Yinlong Zhang & Lawrence Feick & Vikas Mittal, 2014. "How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(6), pages 1097-1108.
    14. ., 2021. "India: Parivartan - health in Bihar," Chapters, in: Strategic Community Partnerships, Philanthropy, and Nongovernmental Organization, chapter 14, pages 100-105, Edward Elgar Publishing.
    15. Jonas D Finger & Thorkild Tylleskär & Thomas Lampert & Gert B M Mensink, 2013. "Dietary Behaviour and Socioeconomic Position: The Role of Physical Activity Patterns," PLOS ONE, Public Library of Science, vol. 8(11), pages 1-10, November.
    16. Sajid, Osama & Bevis, Leah E.M., 2021. "Flooding and child health: Evidence from Pakistan," World Development, Elsevier, vol. 146(C).
    17. Marisabel Romero & Dipayan Biswas, 2016. "Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(1), pages 103-112.
    18. Zhang, Kezhong & He, Fan & Ma, Yuanyuan, 2021. "Sex ratios and mental health: Evidence from China," Economics & Human Biology, Elsevier, vol. 42(C).
    19. Adam Duhachek, 2005. "Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 41-53, June.
    20. ., 2021. "Rethinking healthcare and welfare," Chapters, in: The Economics of COVID-19, chapter 8, pages 149-167, Edward Elgar Publishing.
    21. Ed Diener & Derrick Wirtz & William Tov & Chu Kim-Prieto & Dong-won Choi & Shigehiro Oishi & Robert Biswas-Diener, 2010. "New Well-being Measures: Short Scales to Assess Flourishing and Positive and Negative Feelings," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 97(2), pages 143-156, June.
    22. Naomi Mandel & Dirk Smeesters, 2008. "The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 309-323, May.
    23. Paul M. Connell & Merrie Brucks & Jesper H. Nielsen, 2014. "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 119-134.
    24. Stokburger-Sauer, Nicola E. & Teichmann, Karin, 2013. "Is luxury just a female thing? The role of gender in luxury brand consumption," Journal of Business Research, Elsevier, vol. 66(7), pages 889-896.
    25. van Doorn, Jenny & Verhoef, Peter C., 2011. "Willingness to pay for organic products: Differences between virtue and vice foods," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 167-180.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vaid, Shashank & Donthu, Naveen, 2023. "When injured product users may also stay satisfied: A macro-level analysis," Journal of Business Research, Elsevier, vol. 162(C).
    2. Ravula, Prashanth & Bhatnagar, Amit & Gauri, Dinesh K, 2023. "Role of gender in the creation and persuasiveness of online reviews," Journal of Business Research, Elsevier, vol. 154(C).
    3. Orazi, Davide C. & Yi Mah, Kit & Derksen, Tim & Murray, Kyle B., 2023. "Consumer escapism: Scale development, validation, and physiological associations," Journal of Business Research, Elsevier, vol. 160(C).
    4. Corazza, Ilaria & Pennucci, Francesca & De Rosis, Sabina, 2021. "Promoting healthy eating habits among youth according to their preferences: Indications from a discrete choice experiment in Tuscany," Health Policy, Elsevier, vol. 125(7), pages 947-955.
    5. Nathalie Spielmann, 2021. "Green is the New White: How Virtue Motivates Green Product Purchase," Journal of Business Ethics, Springer, vol. 173(4), pages 759-776, November.
    6. Otterbring, Tobias & Shams, Poja, 2019. "Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 177-183.
    7. Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
    8. Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
    9. Sarah Avellar & Alexandra Stanczyk & Daniel Friend, "undated". "Structuring Healthy Marriage and Responsible Fatherhood Workshops for Strong Attendance: Workshop Characteristics Associated with Client Participation," Mathematica Policy Research Reports eac090d41f504045a2a5b6e14, Mathematica Policy Research.
    10. Ashantha Ranasinghe & Xuejuan Su, 2023. "When social assistance meets market power: A mixed duopoly view of health insurance in the United States," Economic Inquiry, Western Economic Association International, vol. 61(4), pages 851-869, October.
    11. Maw–Der Foo & Marilyn A. Uy & Charles Murnieks, 2015. "Beyond Affective Valence: Untangling Valence and Activation Influences on Opportunity Identification," Entrepreneurship Theory and Practice, , vol. 39(2), pages 407-431, March.
    12. Cornelie Nienaber-Rousseau & Olusola F. Sotunde & Patricia O. Ukegbu & P. Hermanus Myburgh & Hattie H. Wright & Lize Havemann-Nel & Sarah J. Moss & Iolanthé M. Kruger & H. Salomé Kruger, 2017. "Socio-Demographic and Lifestyle Factors Predict 5-Year Changes in Adiposity among a Group of Black South African Adults," IJERPH, MDPI, vol. 14(9), pages 1-16, September.
    13. Luke Butcher & Ian Phau & Min Teah, 2016. "Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 701-715, November.
    14. Chadwick J. Miller & Daniel C. Brannon & Jim Salas & Martha Troncoza, 2021. "Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1043-1064, November.
    15. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
    16. Katja H. Brunk & Cara Boer, 2020. "How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry," Journal of Business Ethics, Springer, vol. 161(2), pages 443-458, January.
    17. Merrick Powell & Kirk N. Olsen & William Forde Thompson, 2023. "Music, Pleasure, and Meaning: The Hedonic and Eudaimonic Motivations for Music (HEMM) Scale," IJERPH, MDPI, vol. 20(6), pages 1-19, March.
    18. Andreea-Ionela Puiu & Anca Monica Ardeleanu & Camelia Cojocaru & Anca Bratu, 2021. "Exploring the Effect of Status Quo, Innovativeness, and Involvement Tendencies on Luxury Fashion Innovations: The Mediation Role of Status Consumption," Mathematics, MDPI, vol. 9(9), pages 1-18, May.
    19. Nelli Ferenczi & Tara C Marshall, 2013. "Exploring Attachment to the “Homeland” and Its Association with Heritage Culture Identification," PLOS ONE, Public Library of Science, vol. 8(1), pages 1-17, January.
    20. Garín-Muñoz, Teresa & López, Rafael & Pérez-Amaral, Teodosio & Herguera, Iñigo & Valarezo, Angel, 2019. "Models for individual adoption of eCommerce, eBanking and eGovernment in Spain," Telecommunications Policy, Elsevier, vol. 43(1), pages 100-111.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000747. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.