Discursive Legitimation of Profit and Social Benefit in Annual Reports
Within the context of different environmental catastrophes and social protests against oil corporations, the annual reports of the organizations belonging to the oil industry reveal significant insights into the ways in which their CEOs, through letters to shareholders, provide a discursive shift from a profit benefit to a social benefit. Letters to shareholders, placed at the beginning of annual reports, have a twofold function: to provide audited information about the organizational financial performance and to persuade shareholders that their investments are worthwhile due to the organization’s focus on social and environmental issues. This paper will provide a comparative qualitative analysis of the letters to shareholders issued by Chevron and Petrom in their annual reports (2009- 2012). Starting from Teun A. van Dijk’s integrated socio-cognitive analysis of ideologies, I will identify the discursive categories used to legitimate the US and Romanian oil companies’ activities to defend the public interest.
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Volume (Year): (2014)
Issue (Month): 1-2 ()
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