Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2025

• G. V. Sobha & P. Sridevi, 2025, "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025, "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Harshvardhan N. Bhavsar, 2025, "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025, "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025, "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pavnesh Kumar & Ravindra Kumar, 2025, "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tanuj Mathur, 2025, "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025, "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Preeti Mehra & Tanvirul Islam Mahim, 2025, "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025, "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025, "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025, "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Saloni Devi & Garima Kohli, 2025, "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pooja Deshmukh, 2025, "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rizwana Rafiq & Mir Insha Farooq, 2025, "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mrinal Keshri & Yash Kumar, 2025, "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ashutosh Dubey & Arif Khan, 2025, "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025, "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shyam Sundar Panigrahi, 2025, "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Supriya Singh & Alka Lalhall, 2025, "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Daube, Carl Heinz & Loewen, Howard, 2025, "Paradoxe Werbung - Eine Analyse zum bewussten Einsatz von Widersprüchen in der Werbung - Teil 1," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 324771.
• Weege, Maria & Zweigle, Tanja, 2025, "AI in marketing education: Capabilities required of marketers today," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (April 2025), DOI: 10.56250/4049.

2024

• Jingbo Yuan & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2024, "Understanding the Forced Adoption of an AI-Based Health Code System in China," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 66, pages 550-550, Aprilie.
• Guy Waizel & Adriana Zaièš, 2024, "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June, DOI: 10.47743/rebs-2024-1-0002.
• Crisp, Dakota & Newsted, Jacob & Kirouac, Brendon & Barnes, Danielle & Hayes, Catherine & Prantner, Jonathan, 2024, "Customising generative AI: Harnessing document retrieval and fine-tuning alternatives for dynamic marketing insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 18-31, June.
• Sterne, Jim & Davenport, Thomas H., 2024, "Improving voice of the customer analysis with generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 32-41, June.
• Malin, Denis, 2024, "Simpler is better," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 4-5, June.
• Burton, Stephanie, 2024, "The recipe for success in creating frictionless customer journeys," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 42-50, June.
• Fischer, Giovanna, 2024, "The power of clarity: Understanding how the effective use of data storytelling can improve the decision-making process," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 51-61, June.
• Cutler, Kelly, 2024, "The evolution of digital marketing in the era of AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 6-17, June.
• Bhattacharya, Ranjeeta, 2024, "Strategies to mitigate hallucinations in large language models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 62-67, June.
• Bosch, Nathan & Okafor, Emmanuel & Vriens, Marco & Schomaker, Lambert, 2024, "Predicting maintenance costs of an IT system using artificial intelligence models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 68-76, June.
• Sharma, Animesh Kumar & Sharma, Rahul, 2024, "Navigating compliance and regulations in marketing analytics: Upholding ethical standards and consumer trust," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 77-92, June.
• Bellamkonda, Shashi, 2024, "`Search Marketing: A Strategic Approach to SEO and SEM` by Kelly Cutler," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 93-94, June.
• Lima, Paul, 2024, "What customer experience professionals should be doing as the battle lines between capitalism and individual rights continue to take shape," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 100-102, September.
• Thomas, Ian, 2024, "Embracing cookieless advertising with AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 103-115, September.
• Taylor, Bradley, 2024, "How consumer perceptions drive online ratings," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 116-121, September.
• Pritchett, Rosie & Tomaras, Michail & Ahlemeyer-Stubbe, Andrea & Coleman, Shirley, 2024, "Using patient lifetime value to future-proof your dental practice," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 122-133, September.
• Florence, Caroline, 2024, "The three critical thinking skills marketers need to excel at for impactful data storytelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 134-141, September.
• Dupin, Michael & Tannir, Sophia, 2024, "Overcoming analysis paralysis in bulk: Efficient methods for extensive key driver analyses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 142-157, September.
• Fogarty, David & Cui, Xinlei, 2024, "Machine learning and AI in marketing analytics: Leveraging the survey data to find customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 158-175, September.
• Fisher, Robert J. & Ma, Yu & Scholnick, Barry, 2024, "Crossed signals: The negative effects of manufacturer warranty length on brand share in an independent retail channel," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 176-186, September.
• Schiffers, Oliver, 2024, "Customer data in marketing analytics: A special issue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 192-193, December.
• Sterne, Jim & Davenport, Thomas H., 2024, "A brief history and the future of customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 194-204, December.
• Kmet, Carolyn Tang & Copulsky, Jonathan, 2024, "Augmenting customer lifetime value with omnichannel engagement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 205-215, December.
• Kilinc, Tarik, 2024, "How does the customer experience benefit from better customer data?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 216-226, December.
• Diorio, Stephen & Howarth, Rich, 2024, "The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 227-244, December.
• Castricone, Pamela & Long, Lucas, 2024, "Deriving consumer insights with segmentation for identity and consent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 245-254, December.
• Josephine V L, Helen & Moorthy, Vasudevan & Sai, Chandana & Joji, Bindhia, 2024, "Optimising lead qualification through machine learning: A customer data-driven approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 255-270, December.
• Earley, Seth & Mehta, Sanjay, 2024, "Powerful tools for personalisation: Using large language model-based agents, knowledge graphs and customer signals to connect with users," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 271-288, December.
• Patterson, Laura & Sinex, Jacqueline, 2024, "How to retain website traffic in a generative AI world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 289-297, December.
• Wexler, Michael, 2024, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 300-302, April.
• Fernandes, António, 2024, "Unlocking SEO testing insights: Leveraging quasi-experimental designs for effective experiments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 303-310, April.
• Tang Kmet, Carolyn & Copulsky, Jonathan, 2024, "The future of personalisation: What new technologies are learning about customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 311-319, April.
• Weinstein, Art, 2024, "In search of customer delight: Integrating customer satisfaction and NPS metrics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 320-329, April.
• Block, Martin P., 2024, "ChatBot preference and personality," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 330-342, April.
• Kim, Hyung Su & Park, Dae Yun & Kim, Su Hyun, 2024, "How is your loyalty programme going? A framework for a loyalty programme performance indication system," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 343-356, April.
• Manna, Reshmi & Singh, Ankit & Apte, Monica, 2024, "Demystifying metaverse data from user-technology interaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 357-374, April.
• Faganel, Armand & Dessardo, Maurizio, 2024, "Eco-friendly FMCG products and premiumisation purchasing habits," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 375-386, April.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 324-325, March.
• Soto, Ramon & Demos, Ali & Goodson, Scott, 2024, "Activating Northwell Health’s brand purpose through Movement Thinking," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 326-344, March.
• Chiames, Chris & Smulyan, Brandon, 2024, "Why effective crisis communications require strong fundamentals in practice every day," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 345-354, March.
• Wright, James, 2024, "How to go from storytelling to fact telling and still sell products, ideas and hope," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 355-363, March.
• Kadow, Janine S. & Beyerhaus, Christiane & Perret, Jens K., 2024, "Increasing brand desire through communication strategies: TAG Heuer and the female customer," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 364-380, March.
• Rodrigues, Paula & Sousa, Ana & Lopes, Jorge & Borges, Ana Pinto, 2024, "How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 381-403, March.
• Schiniotakis, Nikos & Divini, Katerina, 2024, "Green branding: A successful digital strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 404-419, March.
• Kinser, Ivonne, 2024, "Small brand giants: Harnessing innovation to disrupt for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 15-28, June.
• Lozano, Victoria, 2024, "Advancing brand purpose: How Crayola elevates its long-standing mission to a compelling go-to-market strategy and an inspiring point of view on creativity as an essential life skill," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 29-41, June.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 4-5, June.
• Sussman, Kristen L. & Sciarrino, Joann & Wilcox, Gary B. & Bright, Laura F., 2024, "Audience response to brand activism: An alignment evaluation framework," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 42-56, June.
• Reedy, Shannon, 2024, "Building brand trust and consumer willingness to convert with reception marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 57-71, June.
• Khaled, Wasim, 2024, "Securing brand trust and reputation in an era of political polarisation and AI-driven disinformation," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 6-14, June.
• Marsden, Jamie & Oguz, Ezgi & Thomas, Briony & Brown, Freya, 2024, "From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 72-83, June.
• Kim, Hun & Chang, Byeng-Hee & Nam, Sang-Hyun & Kwon, Shin-Hye & Chan-Olmsted, Sylvia M., 2024, "Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 84-106, June.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 112-113, September.
• Davis, Stuart, 2024, "Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 114-122, September.
• Sahlool, Nasser, 2024, "Navigating the artificial intelligence frontier: Strategic imperatives for safeguarding brand integrity," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 123-130, September.
• Jacobs, Lisa Prentis & Cakim, Idil & Rogers, Devora & O’Shea, Heather, 2024, "Debunking brand safety and suitability myths in podcasting," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 131-138, September.
• Faus, Ashley, 2024, "The audience journey funnel is dead — use a playground instead," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 139-147, September.
• Schram, Ryan, 2024, "The trust factor: Influencer marketing trends in 2024," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 148-159, September.
• Gülmez, Yavuz Selim & Boyraz, Elif, 2024, "Development of a consumer-based brand equity strategy for the positioning of football team brands," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 160-174, September.
• Yabuno, Shota, 2024, "Measuring the brand and category effects of marketing activities on customers," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 175-187, September.
• Chaudhary, Prashant, 2024, "Rebooting Bata: The challenges of repositioning a heritage brand," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 188-200, September.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 208-209, December.
• Rastogi, Vivek, 2024, "Unlocking retail media: Disruption, challenges and opportunities," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 210-218, December.
• Kramer, Markus, 2024, "Creating cultural edge: Strategic employer branding for enhanced organisational agility, resilience and top talent acquisition and retention," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 219-228, December.
• Haigh, Robert & Liszka, Sofia, 2024, "Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 229-240, December.
• Carroll, Ryall & Cadet, Fabienne & Kachersky, Luke, 2024, "From good fortune to unique finds: How luck shapes consumer desire for unique products," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 241-253, December.
• Weinpress, Alon, 2024, "Everything is media: A new approach to media and storytelling in the new digital era," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 254-270, December.
• Lim, Heejin & Childs, Michelle L. & Sifford, Kaitlyn, 2024, "Navigating the dairy aisle: Consumers’ unique shopping journey buying local dairy products, and the implications for a tailored brand marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 271-287, December.
• Ozdemir, Handan & Ergin, Elif Akagün & Geçit, Baris Batuhan, 2024, "Can brands escape the hate? A keyword analysis," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 288-306, December.
• Beniflah, Jake, 2024, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 117-117, July.
• Biktyakova, Anna & Kolo, Castulus & Patten, Elena, 2024, "The COVID-19 pandemic’s effect on perceptions of luxury : A cross-cultural study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 118-133, July.
• Jain, Pooja & Jain, Pranjal & Jain, Anju, 2024, "Marketing’s crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 134-150, July.
• Liang, Bo & Wang, Ye & Tsou, Ming-Hsiang, 2024, "Examining regional variations in effective posts on X (Twitter) during the COVID-19 pandemic," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 151-174, July.
• Schill, Ryan & Nixon, Marina, 2024, "The seven ‘C’s of strategic pricing in international markets," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 175-191, July.
• Whelan, Brian & Moon, Sangkil & Erevelles, Sunil, 2024, "The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 192-210, July.
• Habibi, Mohammad, 2024, "Inflationary realities: Lessons from Iran’s inflationary experience for the Western consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 10-20, December.
• Kusuma, Yoseph Benny & Surachman, & Rohman, Fatchur & Puspaningrum, Astrid, 2024, "Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 21-33, December.
• Al-Ahmad, Malak & Rudeloff, Christian & Bronstein, Johann, 2024, "The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 34-44, December.
• Lassiter, Rebekah & Kiang, Lisa & Silman, Alycia & Yule, Katherine-Thu & Wu, Xiaotong (Eva) & Fan, Yang & Maxime, Ashley & Alexanian, Madeline & Busquets, Marisa & Stuckey, Zoe N., 2024, "Cultural sensitivity in consumer goods and marketing : A mixed methods exploration," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 45-60, December.
• Beniflah, Jake, 2024, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 5-5, December.
• Gronbach, Kenneth W., 2024, "Addicted to pixels: Is pornography linked to the global depopulation crisis?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 6-9, December.
• Hu, Songyong & Cong, Zhiqiang, 2024, "Paying for culture : Cultural factors in local speciality product packaging’s effect on buying behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 61-74, December.
• Sharma, Animesh Kumar & Sharma, Rahul, 2024, "How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 75-90, December.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 305-306, March.
• Christou, Despina & Hatalis, Kostas & Staton, Mark G. & Frechette, Michael, 2024, "ChatGPT for marketers: Limitations and mitigations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 307-323, March.
• Fellinger, Lisa & Fronimaki, Despina, 2024, "Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 324-338, March.
• Middleham, Ross & Fysh, Sarah, 2024, "The Met Office: Taking TikTok by storm," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 339-348, March.
• Zhang, Ruonan & Pruitt, Savanna & Chang Bi, Nicky, 2024, "This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 349-361, March.
• Yang, Yung-Ching & Chiang, I-Ping & Chen, Ying-Ying & Hou, Kuan-Yu, 2024, "Exploring the relationships among internet celebrities’ characteristics, content creation and influence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 362-378, March.
• Nowak, Rosemarie & Rudeloff, Christian & Sedlmayer-Gansinger, Birgit & Oppermann, Michael, 2024, "The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 379-390, March.
• Sweeney, Tom & Phillips, Harriet, 2024, "Instinct over strategy: The pivotal shift in social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 17-27, June.
• Lick, Elisabeth & Bakirov, Rashid & Ramjaun, Tauheed Ahmad, 2024, "Female motorsport fan engagement on social media-based brand communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 28-51, June.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 4-5, June.
• Pearson, Andrew, 2024, "Creativity: Firing on all generative AI cylinders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 52-64, June.
• Harhut, Nancy, 2024, "How to increase response by triggering hardwired human behaviours," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 6-16, June.
• Brauer, Claudia & Hallmann, Kirstin & Zehrer, Anita, 2024, "Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 65-80, June.
• Lee, Jong Seok & Kaleta, Jeffrey P., 2024, "Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 81-99, June.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 104-105, September.
• Chitmanasak, Chanuttita, 2024, "Data enrichment and customer insights for hyper-personalised experiences: An automotive case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 106-116, September.
• Daffner, Britta, 2024, "Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 117-128, September.
• Griffin, Liz, 2024, "The power of social content: Transforming digital commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 129-140, September.
• Kagarise, Warren, 2024, "Effective emoji use for public agencies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 141-153, September.
• Ogan, Lindsey, 2024, "The future for chief marketing officers in financial services," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 154-164, September.
• Rodríguez, Diego Berraquero & Guerrero, Ana María Gallardo & Chavarría-Ortiz, Carlos & Baena-González, Rafael, 2024, "Instagram as a communication tool in sports: A case study of handball," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 165-177, September.
• Olson, Eric M. & Czaplewski, Andrew J. & Olson, Kai M. & Aicher, Thomas J., 2024, "Marketing priorities and digital tactic effectiveness: A business strategy perspective," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 178-194, September.
• Hanson, Guy, 2024, "Email deliverability update: Why e-mail deliverability is getting harder," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 195-197, September.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 204-205, December.
• Macumber, Russ & Eswar Pagadala, Venkata Durga, 2024, "Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 206-226, December.
• Wang, Ruowen & Chen, Huan, 2024, "Youth perspectives on native short-video advertising on Chinese social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 227-246, December.
• Caballero, Cesar S., 2024, "How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 247-261, December.
• Kalbach, Jim & Wermuth, Yann & Duda, Sabrina & Ciontu, Florin, 2024, "Jobs-to-be-done at scale: Disrupting the status quo with customer focus," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 262-275, December.
• Alavi, Setareh & Iyer, Pooja & Bright, Laura F., 2024, "Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 276-292, December.
• Alsan, Hulya & Tengilimoğlu, Dilaver, 2024, "The effect of gamification on brand awareness: A study of retail industry and healthy-living applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 293-306, December.
• Beckett, Simon, 2024, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 304-305, March.
• Smolak, Dana, 2024, "So you are stuck in a silo? How the University of Calgary Prospect Research and Prospect Management team is helping to solve the challenges of silos one report at a time," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 306-314, March.
• Cooper, Monica D., 2024, "Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 315-330, March.
• Micu, Anca C., 2024, "Fostering effective collaboration between faculty and marketing staff for institutional success," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 331-344, March.
• Briner, Sean & Reed, Noelle, 2024, "Integrating social media advertising into Giving Day fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 345-354, March.
• Krannila, Ville & Lahti, Katja, 2024, "Creating and measuring impact through customer relationship management and master data," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 355-370, March.
• Miner, Erica & Ignarri, Courtney & Wolford, Margaret, 2024, "Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 371-384, March.
• Hill, Ronald & Mady, Sarah & Merida, Stacy, 2024, "Designing and communicating higher education DEI strategies and tactics in a polarised political landscape," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 385-395, March.
• Brown, Paul & Morgan, Austin, 2024, "Analysing a campaign as a lens to the future: A case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 16-24, June.
• Duffy, Seán, 2024, "Branding a new university: The development of Atlantic Technological University's brand identity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 25-38, June.
• Eburg, Jennifer & Hodgkins, Matthew & Merritt, Grace & Van Sambeck, Michael, 2024, "Strategic collaboration: Using multimedia projects to inspire giving and steward donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 39-50, June.
• Beckett, Simon, 2024, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 4-5, June.
• Elsberry, Christian & Price, Trevor, 2024, "From legacy systems to modernisation: A case study on migrating to a new customer relationship management system," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 51-59, June.
• Ledeboer, Brooke E. & Miltenberger, Jennifer R. & Powell, Keith & Shearer, Don, 2024, "Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 6-15, June.
• Toner, Cathy J. & Allen, Monica, 2024, "The age of personalised video: Driving enrolment at Villanova School of Business," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 60-69, June.
• Gigliotti, Kate & Levante, Shela, 2024, "No dollar left behind: Leveraging major gifts during days of giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 70-84, June.
• Odegaard, Jens, 2024, "FURst Aid: Advancement opportunities from hybrid public outreach series," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 85-94, June.
• Beckett, Simon, 2024, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 100-101, September.
• Coates, Alyssia, 2024, "Shared equity leadership: Working collaboratively to achieve DEI fundraising priorities," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 102-113, September.
• Martin, Kristin & Flew, Sarah, 2024, "From innovation to impact: Establishing a pre-exit philanthropy programme at Imperial College London," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 114-121, September.
• Rouse, Aaron, 2024, "The future of funds management: Collaborating to build the tools and processes to meet emerging needs," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 122-135, September.
• Crowley, Andrea & Lloyd, Natalie & Lindley, Ruth, 2024, "How University of Warwick successfully united its development and alumni engagement functions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 136-148, September.
• Mccormack, Eleanor, 2024, "A postgrad marketing journey: How University of Limerick created and implemented its first university-wide postgraduate marketing campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 149-159, September.
• Phillips, Carrie & Jones, Stephanie, 2024, "Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 160-170, September.
• Meffe-Baccarella, Angelia & Rempel, Shauna, 2024, "Cultivating a community from collaboration: The secret to a strong vertical video strategy and system," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 171-186, September.
• Mckee, E. John, 2024, "Workplace inclusion in higher education philanthropy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 187-193, September.
• Beckett, Simon, 2024, "Call for Papers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 200-201, December.
• Martin, Morgan & Hardrick, Marcus & Schatz, Brett & Schofield, Joanna, 2024, "Pipeline Outreach Day: A creative approach to prospect development in fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 202-210, December.
• Schnur, Christa & Doughty, Robyn, 2024, "Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 211-221, December.
• Cairney, Karen & Gray, Bukky, 2024, "The fundraising turnover epidemic: An evaluative holistic model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 222-236, December.
• Quade, Annie & Logan, Jake, 2024, "Advancing excellence: A strategic framework for organisational effectiveness in advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 237-249, December.
• Holland, Kerrie & Sweeting, Abby, 2024, "From one-size-fits-all to Aston for Life: Refocusing alumni relations and development at Aston University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 250-261, December.
• Mcbratney, Shannon & Sawyer, Saskia, 2024, "Gift fund compliance: Tackling underutilised funds," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 262-272, December.
• Simm, Rosemary & Ault, Edith & Jones, Angharad, 2024, "Building a culture of content creation: How to maximise your audience engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 273-287, December.
• Carolina Guerini & Donato Masciandaro & Alessia Papini, 2024, "Literacy and Financial Education: Private Providers, Public Certification and Political Preferences," BAFFI CAREFIN Working Papers, BAFFI CAREFIN, Centre for Applied Research on International Markets Banking Finance and Regulation, Universita' Bocconi, Milano, Italy, number 24223.
• Marina Pankova, 2024, ""Freemium" business model as an innovative tool for project development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 103-114, DOI: 10.53920/ES-2024-1-8.
• Namrata Ladha & Prateek Maheshwari & Vivek Sharma & Nisha Bano Siddiqui, 2024, "Two Decades of Content Marketing: A Systematic Review and Future Research Directions," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 27, issue 2, pages 1-30, DOI: 10.32725/acta.2024.006.
• Bao Ngoc Le & Nguyet Nguyen, 2024, "The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances," International Journal of Energy Economics and Policy, Econjournals, volume 14, issue 2, pages 383-393, March.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 11-19, January.
• Anne Mareike Flaswinkel & Reinhold Decker, 2024, "Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 7-12, March.
• Leila Lefi & Sarra Sghaier, 2024, "Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 13-22, March.
• Emetia Swart & Flip Schutte, 2024, "Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 37-42, March.
• Angelo R. Santos, 2024, "The Role of Digital Marketing in Shaping Students’ Attitudes towards Health Care Professions," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 26-33, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 122-131, July.
• R. Rekha & K. Maruthamuthu, 2024, "What Factors Drive Consumer Preference of Dairy Products with Education as Moderator? An Empirical Approach," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 161-168, July.
• C. M. Bhuvaneswari & K. Maruthamuthu, 2024, "Analysing the Art of Service Quality and Customer Satisfaction of Digital Banking Services: A SEM Approach," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 202-209, July.
• Angelo R. Santos & Arjay F. Ortiz & Jennifer G. Fronda & Joannie A. Galano & Joy N. Savellano, 2024, "Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 205-215, September.
• Fiona Kigen & Marike Venter de Villiers, 2024, "Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 235-249, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 48-52, September.