Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2025

• Silva, Susana C. & Fernandes, Beatriz Pineda & Dias, Joana Carmo, 2025, "Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 393-410, March.
• Hanson, Guy, 2025, "E-mail deliverability update: E-mail marketing trends 2025," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 411-415, March.
• Young, Britney, 2025, "Using marketing automation to stand out with your customers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 24-34, June.
• Adams, Arianne, 2025, "Amplifying brand impact: An integrated approach of virtual influencers in modern marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 35-48, June.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 4-5, June.
• Mitchell, Ryan, 2025, "How to elevate social media strategy by integrating organic and paid efforts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 49-58, June.
• Xue, Fei & Karuturi, Srividya & Begum, Monira, 2025, "The human brands of name, image and likeness (NIL) influencers: A content analysis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 59-77, June.
• Shimp, Ginger & Shimp, Ed, 2025, "The past, present and awe-inspiring future of storytelling in marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 6-23, June.
• Ha, Sieun & Eastin, Matthew S., 2025, "Not another ad! Expectancy violation effects of advertising clutter on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 78-94, June.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 100-101, September.
• Michnowicz, Gina & Jay, Nalani, 2025, "How to cultivate true customer loyalty: A human-centred approach for long-term growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 102-116, September.
• Suresh, Tejaswi, 2025, "Natural language processing for internal link optimisation: Automating content relationships for better search engine optimisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 117-144, September.
• Özkan, Yasin & Çelik, Onur, 2025, "Examining social media posts on user engagement: A study of German automotive brands in Türkiye on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 145-157, September.
• Chen, Ching-Fu & White, Christopher & Yu, Yu-Huan, 2025, "Brand love and digital participation: The importance of consumer citizenship in the social media era," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 158-169, September.
• Lee, Yoon-Joo & Chen, Huan & Zhao, Wen, 2025, "Virtual responsibility: Understanding consumer engagement in corporate social responsibility virtual reality experiences across heavy and low product users," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 170-182, September.
• Güzel, Oktay, 2025, "Measuring brand trust in the social media context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 183-199, September.
• Hanson, Guy, 2025, "E-mail deliverability update: Making e-mail accessibility accessible," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 200-204, September.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 208-209, December.
• Morgan, Tom & Meikle, Anna, 2025, "How brands can deliver effective hyper-personalised experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 210-222, December.
• Bain, Nick & Harries, Rhian, 2025, "From data to desire: Rethinking marketing through the lens of curiosity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 223-244, December.
• Delash, Jim, 2025, "Marketing questions to ponder," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 245-252, December.
• Sussman, Kristen L. & Bright, Laura F. & Wilcox, Gary B., 2025, "Harnessing the power of joy: Exploring the role of discrete positive emotions in driving consumer behaviour and advertising engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 253-268, December.
• Peixoto, Ana Cláudia & Bonamigo, Andrei & Berčík, Jakub, 2025, "Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 269-284, December.
• Shaheen, Zarqa & Hout, Hongsea, 2025, "Green at a click: What drives consumers to buy houseplants online?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 285-304, December.
• Dorssers, Nicole & Morantz, Erin & Yu, Ophelia, 2025, "An inclusive alumni association: A case study of governance transformation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 19-32, May.
• Knight, Julie & Staudacher, Daniella, 2025, "Giving CMU Day and every day after: Engaging the next generation of donors at Carnegie Mellon University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 33-45, May.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 4-5, May.
• Laux, Sara, 2025, "The Italian job: A case study of strategic international content creation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 46-57, May.
• Hennessy, Colin D., 2025, "Leading together: The University of Iowa’s strategic engagement goals in its most ambitious comprehensive campaign yet," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 58-70, May.
• Maxwell, Alice & Kurdak, Suzan & Malicz, Alycia & Massaglia, Emma, 2025, "Creating connection through collaborative, integrated communications to boost the student engagement journey," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 6-18, May.
• Jones, Maree, 2025, "Reaching across campus: Harnessing the power of social media collaboration and consolidation to elevate all units," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 71-81, May.
• Rumble, Tanya Hannah & Doty, Ellen & Mintram, Bill, 2025, "Follow the money: Using an equity lens to create gift acceptance policies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 82-92, May.
• Clay, Stephanie & Girvin, Carla, 2025, "Lessons from our gardens: A case study of Royal Roads University’s annual community giving appeal," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 93-103, May.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 112-113, August.
• Mannix, Teresa & Heinrich, Shelly & Malaviya, Prashant, 2025, "Going global: Adapting your brand to new markets," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 114-126, August.
• Baumgarten, Dawn M. & Harvey, Amy & Tucker, Emily, 2025, "Sustaining donor relationships through cadence-based fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 127-138, August.
• Laver, Laura & Astbury, Helena, 2025, "Lessons learned from building an alumni volunteering programme: Five key reflections on 2,000 volunteers and 10,000 students per year," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 139-150, August.
• Marteau, Élodie, 2025, "The power of micro-campaigns in an annual giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 151-163, August.
• Sullivan, Alicia & Nguyen, Lisa & Belenis, Haley, 2025, "Revolutionising alumni engagement: How UC Davis Graduate School of Management’s eos platform redefines lifelong learning," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 164-185, August.
• Welsch, Gabriel & Swisher, Patty & Jackson, Tracy, 2025, "Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 186-200, August.
• Murray, Jennifer & Henriques, Nigel, 2025, "Crafting magic: Building a predictive model based on donor affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 201-212, August.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 220-221, November.
• Colaianne, Erica, 2025, "Navigating social media platform algorithms to create meaningful connections with communities," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 222-233, November.
• Gough, Malissa & Meachen, Vanessa, 2025, "Enabling better management of research gifts through cross-functional collaboration: A case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 234-243, November.
• Phillips, Carrie, 2025, "Eclipsing expectations: Strategies for marketing and communications leaders to leverage national events," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 244-253, November.
• Kift, Brandy & Mallett, Leah, 2025, "How Bucknell University’s marketing strategy reversed enrolment decline and achieved record applications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 254-272, November.
• Wu, Selina & Li, Xiang, 2025, "Building sustainable alumni networks in East Asia: Strategic approaches and leadership pathways," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 273-281, November.
• Mills, Carrie, 2025, "Creating an effective social media content calendar," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 282-292, November.
• Giroux, Dan, 2025, "Elevating advancement marketing and communications: A strategic imperative for higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 293-307, November.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 296-297, February.
• May, Kate & Herbert, Anna & Bellingham, Scott, 2025, "From campus to community: Amplifying alumni pride and engagement through the University of Sydney’s Alumni Festival," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 298-308, February.
• Atlas, Heidi & Chakravarty, Anupam & Enochs, Chris & Greene, Erin Mary & Koss, Hilary & Levin, Amy, 2025, "Campaign communications: Laying the groundwork for a digital-first, phased campaign launch," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 309-324, February.
• Morden, Hilary, 2025, "Women taking the lead: Inspiring female philanthropy in annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 325-335, February.
• Case, Dan, 2025, "Leveraging student groups to transform corporate donors into major gift partners," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 336-343, February.
• Bartman, Cat & Potts, Laura, 2025, "The Gloucester: Announcing the discovery of a royal shipwreck," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 344-356, February.
• Avery, Alison & Halliday, Lily, 2025, "The Celebrating UNSW Women project: A strategic social impact project to drive gender equity, community and engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 357-369, February.
• Ditchcreek, Julie & Maenza, Amanda & Warner, Kristin, 2025, "From uprising to uplifting: When volunteer leadership has gone astray," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 370-379, February.
• Stanczykiewicz, Bill, 2025, "Big ideas for big donors: A leadership approach to major gift fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 380-387, February.
• Fortunato, John A., 2025, "University leadership competency in sponsorship and student-athlete name, image and likeness," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 388-400, February.
• Jiri Mazurek & Cristina Perez-Rico & Carlos Fernandez-Garcia, 2025, "A proposal of a relative weighted online 5-star rating system as a way to mitigate online reviews biases," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 180-191, June, DOI: 10.15240/tul/001/2025-5-008.
• İbrahim Yemez, 2025, "Etik Tüketim Bilincinin Ekolojik Ürünlere Yüksek Fiyat Ödeme İstekliliğinde Dini Bağlılığın Düzenleyici Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 353-371, December, DOI: 10.33399/biibfad.1597297.
• Ihor Yarovyi & Oleksandr Dadrock, 2025, "Analytical assessment of the success of ukrainian brands in international markets," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 4, pages 278-291, DOI: 10.53920/ES-2025-4-19.
• Long Vu Phi Hoang & Hien Thi Thao Bui, 2025, "The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 15, issue 2, pages 105-127, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• BASU Alina-Maria & BARBACARU Lucian & THEODORU Irina-Constanta, 2025, "Between Expectation And Reality: A Comparative Study Of Ai-Adopting And Non-Adopting Smes In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 77, issue 3, pages 90-105, December, DOI: 10.56043/reveco-2025-0028.
• Elif Bodur, 2025, "Effect of Media on Aspirations: Gender Heterogeneity," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_627, Jan.
• Michale R. Baye & Dan J. Kovenock & Casper G, de Vries, 2025, "Minimum Resale Price Maintenance in the Absence of Point-of-Sale Service, Agency or Free-Rider Problems," CESifo Working Paper Series, CESifo, number 12299.
• Michael R. Baye & Dan Kovenock & Casper G. de Vries, 2025, "Minimum Resale Price Maintenance in the Absence of Point-of-Sale Service, Agency or Free-Rider Problems," Working Papers, Chapman University, Economic Science Institute, number 25-10.
• Guanlin Gao & Danyang Li, 2025, "News media and health behaviors: What can we learn from COVID-19?," Economics Bulletin, AccessEcon, volume 45, issue 1, pages 314-320.
• Shilian, Dalia & Pe'er, Eyal, 2025, "Identified disclosure to increase Consumers’ detection of native advertising," Journal of Economic Psychology, Elsevier, volume 107, issue C, DOI: 10.1016/j.joep.2025.102800.
• Jae Hyen Chung & Pradeep Chintagunta & Sanjog Misra, 2025, "Simulated maximum likelihood estimation of the sequential search model," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 1, pages 105-164, March, DOI: 10.1007/s11129-024-09281-4.
• Zhuping Liu & Jason A. Duan & Vijay Mahajan, 2025, "Push and pull: Modeling mobile app promotions and consumer responses," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 215-263, June, DOI: 10.1007/s11129-024-09289-w.
• Yevgeny Mugerman & Eyal Winter & Tomer Yafeh, 2025, "The Grant Proposal Game," Working Papers, Lancaster University Management School, Economics Department, number 423283787.
• Erika Kirgios & Susan Athey & Angela L. Duckworth & Dean Karlan & Michael Luca & Katherine L. Milkman & Molly Offer-Westort, 2025, "Does Q&A Boost Engagement? Health Messaging Experiments in the U.S. and Ghana," NBER Working Papers, National Bureau of Economic Research, Inc, number 33294, Jan.
• Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.
• Xugan Chen & Allen Hu & Song Ma, 2025, "How Do Banks Compete? Evidence from Advertising Videos," NBER Working Papers, National Bureau of Economic Research, Inc, number 34220, Sep.
• Eliana Barrenho & Dahye Kim & Marjolijn Moens & Lisbeth Waagstein, 2025, "Assessing the impact of promotion and advertising regulations on biosimilar uptake," OECD Health Working Papers, OECD Publishing, number 186, Dec, DOI: 10.1787/c69f54b2-en.
• Josep-Francesc Valls & Carolina Luis-Bassa & Roger Pagà Peris, 2025, "Factores de atracción de la compra inteligente en el sector de la alimentación," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2502, Feb, revised Feb 2025.
• Zaman, Yaser, 2025, "Investigating the Relationship of eWOM with Consumers’ Purchase Intentions: Moderating Role of Website Characteristics," MPRA Paper, University Library of Munich, Germany, number 123193.
• Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
• Ozili, Peterson K, 2025, "Digital markets: formative components, regulation, challenges and insights from the EU Digital Markets Act," MPRA Paper, University Library of Munich, Germany, number 123813.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127424, Dec.
• Chidambaram, Aarav, 2025, "Artificial Intelligence–Driven Conversational Agents in Mental Health Services," MPRA Paper, University Library of Munich, Germany, number 127551.
• Vladimir Zhechev & Gabriela Popova, 2025, "Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 4, pages 1-24, DOI: 10.18267/j.cebr.392.
• Miriam Tiutiu & Luiza Souca, 2025, "Technologies In Retail – With A Focus On Chatbots. A Bibliometric Analysis And Systematic Review," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 24, issue 1, pages 17-24.
• Sunyoung Hlee & Zhijun Yan & Ping Li, 2025, "AI-powered travel recommendations and decision-making: The role of spatio-temporal efficiency, destination type, and travel party composition," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-18, December, DOI: 10.1007/s12525-025-00825-4.
• Asad Ahmad & Dag Øivind Madsen & Swati Garg, 2025, "How satisfied am I with mobile wallets? Exploring the nexus between MSQual, hedonism, and satisfaction," Future Business Journal, Springer, volume 11, issue 1, pages 1-11, December, DOI: 10.1186/s43093-025-00434-9.
• Carolina Guerini & Donato Masciandaro & Alessia Papini, 2025, "Literacy and Financial Education: Private Providers, Public Certification and Political Preferences," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), volume 11, issue 2, pages 463-514, July, DOI: 10.1007/s40797-024-00287-1.
• Seyyed Mohammadhossein Alipour & Mohammad Ghaffari & Hamid Zare, 2025, "Influencer marketing research: a systematic literature review to identify influencer marketing threats," Management Review Quarterly, Springer, volume 75, issue 2, pages 1393-1418, June, DOI: 10.1007/s11301-024-00412-5.
• Padma Angmo & Rachna Mahajan & Antonio Batista Silva Oliveira, 2025, "Do they look human? Review on virtual influencers," Management Review Quarterly, Springer, volume 75, issue 3, pages 2425-2457, September, DOI: 10.1007/s11301-024-00438-9.
• Shlomit Hon-Snir & Sharon Teitler-Regev, 2025, "The preferred mix of urban and rural destinations in domestic and international travel," Portuguese Economic Journal, Springer;Instituto Superior de Economia e Gestao, volume 24, issue 2, pages 271-289, May, DOI: 10.1007/s10258-024-00265-6.
• Fernando Campayo-Sanchez & Francisco Mas-Ruiz & Juan Luis Nicolau, 2025, "Hunted hunter: the role of competitive comparison in product survival," Review of Managerial Science, Springer, volume 19, issue 12, pages 3817-3846, December, DOI: 10.1007/s11846-025-00870-5.
• Gianluigi Guido, 2025, "Godfather Marketing: offering favors before products," Review of Managerial Science, Springer, volume 19, issue 4, pages 1095-1129, April, DOI: 10.1007/s11846-024-00785-7.
• M.E. Al Khazraje & M. Raad Saleh & N. Khaleel Ibrahem, 2025, "The customer journey in the light of sensory marketing for fast food restaurants," Upravlenets, Ural State University of Economics, volume 16, issue 3, pages 78-91, July, DOI: 10.29141/2218-5003-2025-16-3-6.
• Muafi Muafi & Dali Nuradli Ridzwan Shah Bin Mohd & Suhartini Suhartini & Hamid Hanifah Abdul, 2025, "Online and offline social capital for better social and business performance: The mediating role of digital innovation," Journal of Economics and Management, Paradigm, volume 47, issue 1, pages 164-188, DOI: 10.22367/jem.2025.47.07.
• Strzębicki Dariusz, 2025, "Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland," Marketing of Scientific and Research Organizations, Paradigm, volume 55, issue 1, pages 56-68, DOI: 10.2478/minib-2025-0004.
• Marques Marisa & Pereira Anabela & Marques Célio, 2025, "Digital Strategy: A Case Study in the Municipality of Ferreira do Zêzere, Portugal," Valahian Journal of Economic Studies, Paradigm, volume 16, issue 1, pages 1-24, DOI: 10.2478/vjes-2025-0001.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025, "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811, ISBN: ARRAY(0x5d7840c8), May.
• Nimmy Lovely George & M. Rakesh Krishnan, 2025, "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025, "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025, "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Kritika Mahensaria & Supriyo Patra, 2025, "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025, "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tania Chauhan, 2025, "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Reetika Jain, 2025, "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jyoti & Sarvesh Kumar, 2025, "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jahanvi & Meenakshi Sharma, 2025, "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rahul Khandelwal, 2025, "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025, "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• G. V. Sobha & P. Sridevi, 2025, "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025, "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Harshvardhan N. Bhavsar, 2025, "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025, "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025, "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pavnesh Kumar & Ravindra Kumar, 2025, "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tanuj Mathur, 2025, "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025, "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Preeti Mehra & Tanvirul Islam Mahim, 2025, "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025, "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025, "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025, "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Saloni Devi & Garima Kohli, 2025, "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pooja Deshmukh, 2025, "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rizwana Rafiq & Mir Insha Farooq, 2025, "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mrinal Keshri & Yash Kumar, 2025, "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ashutosh Dubey & Arif Khan, 2025, "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025, "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shyam Sundar Panigrahi, 2025, "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Supriya Singh & Alka Lalhall, 2025, "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Daube, Carl Heinz & Loewen, Howard, 2025, "Paradoxe Werbung - Eine Analyse zum bewussten Einsatz von Widersprüchen in der Werbung - Teil 1," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 324771.
• Weege, Maria & Zweigle, Tanja, 2025, "AI in marketing education: Capabilities required of marketers today," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (April 2025), DOI: 10.56250/4049.

2024

• Jingbo Yuan & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2024, "Understanding the Forced Adoption of an AI-Based Health Code System in China," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 66, pages 550-550, Aprilie.
• Guy Waizel & Adriana Zaièš, 2024, "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June, DOI: 10.47743/rebs-2024-1-0002.
• Ikram AOUAD & Abdelkarim JABRI, 2024, "La marque : applicabilité au parti politique et son impact sur la réussite électorale," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 2, pages 291-303.
• Hajar HSINA, 2024, "Etude de l’engagement envers la marque via les réseaux sociaux : Théories mobilisées," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 693-706.
• Hajar Hsina, 2024, "Social media brand engagement in higher education: The role of brand experience," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 6, pages 404-416.
• Kaoutar ZAIDANE, 2024, "Exploration multidimensionnelle de la confiance, de la satisfaction et de l'engagement dans le contexte d’une relation banque client dans l’ère du digital : Une revue de littérature," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 8, pages 199-218.
• Crisp, Dakota & Newsted, Jacob & Kirouac, Brendon & Barnes, Danielle & Hayes, Catherine & Prantner, Jonathan, 2024, "Customising generative AI: Harnessing document retrieval and fine-tuning alternatives for dynamic marketing insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 18-31, June.
• Sterne, Jim & Davenport, Thomas H., 2024, "Improving voice of the customer analysis with generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 32-41, June.
• Malin, Denis, 2024, "Simpler is better," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 4-5, June.
• Burton, Stephanie, 2024, "The recipe for success in creating frictionless customer journeys," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 42-50, June.
• Fischer, Giovanna, 2024, "The power of clarity: Understanding how the effective use of data storytelling can improve the decision-making process," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 51-61, June.
• Cutler, Kelly, 2024, "The evolution of digital marketing in the era of AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 6-17, June.
• Bhattacharya, Ranjeeta, 2024, "Strategies to mitigate hallucinations in large language models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 62-67, June.
• Bosch, Nathan & Okafor, Emmanuel & Vriens, Marco & Schomaker, Lambert, 2024, "Predicting maintenance costs of an IT system using artificial intelligence models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 68-76, June.
• Sharma, Animesh Kumar & Sharma, Rahul, 2024, "Navigating compliance and regulations in marketing analytics: Upholding ethical standards and consumer trust," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 77-92, June.
• Bellamkonda, Shashi, 2024, "`Search Marketing: A Strategic Approach to SEO and SEM` by Kelly Cutler," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 1, pages 93-94, June.
• Lima, Paul, 2024, "What customer experience professionals should be doing as the battle lines between capitalism and individual rights continue to take shape," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 100-102, September.
• Thomas, Ian, 2024, "Embracing cookieless advertising with AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 103-115, September.
• Taylor, Bradley, 2024, "How consumer perceptions drive online ratings," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 116-121, September.
• Pritchett, Rosie & Tomaras, Michail & Ahlemeyer-Stubbe, Andrea & Coleman, Shirley, 2024, "Using patient lifetime value to future-proof your dental practice," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 122-133, September.
• Florence, Caroline, 2024, "The three critical thinking skills marketers need to excel at for impactful data storytelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 134-141, September.
• Dupin, Michael & Tannir, Sophia, 2024, "Overcoming analysis paralysis in bulk: Efficient methods for extensive key driver analyses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 142-157, September.
• Fogarty, David & Cui, Xinlei, 2024, "Machine learning and AI in marketing analytics: Leveraging the survey data to find customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 158-175, September.
• Fisher, Robert J. & Ma, Yu & Scholnick, Barry, 2024, "Crossed signals: The negative effects of manufacturer warranty length on brand share in an independent retail channel," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 2, pages 176-186, September.
• Schiffers, Oliver, 2024, "Customer data in marketing analytics: A special issue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 192-193, December.
• Sterne, Jim & Davenport, Thomas H., 2024, "A brief history and the future of customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 194-204, December.
• Kmet, Carolyn Tang & Copulsky, Jonathan, 2024, "Augmenting customer lifetime value with omnichannel engagement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 205-215, December.
• Kilinc, Tarik, 2024, "How does the customer experience benefit from better customer data?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 216-226, December.
• Diorio, Stephen & Howarth, Rich, 2024, "The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 227-244, December.
• Castricone, Pamela & Long, Lucas, 2024, "Deriving consumer insights with segmentation for identity and consent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 245-254, December.
• Josephine V L, Helen & Moorthy, Vasudevan & Sai, Chandana & Joji, Bindhia, 2024, "Optimising lead qualification through machine learning: A customer data-driven approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 255-270, December.
• Earley, Seth & Mehta, Sanjay, 2024, "Powerful tools for personalisation: Using large language model-based agents, knowledge graphs and customer signals to connect with users," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 271-288, December.
• Patterson, Laura & Sinex, Jacqueline, 2024, "How to retain website traffic in a generative AI world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 3, pages 289-297, December.
• Wexler, Michael, 2024, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 300-302, April.
• Fernandes, António, 2024, "Unlocking SEO testing insights: Leveraging quasi-experimental designs for effective experiments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 303-310, April.
• Tang Kmet, Carolyn & Copulsky, Jonathan, 2024, "The future of personalisation: What new technologies are learning about customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 311-319, April.
• Weinstein, Art, 2024, "In search of customer delight: Integrating customer satisfaction and NPS metrics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 320-329, April.
• Block, Martin P., 2024, "ChatBot preference and personality," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 330-342, April.
• Kim, Hyung Su & Park, Dae Yun & Kim, Su Hyun, 2024, "How is your loyalty programme going? A framework for a loyalty programme performance indication system," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 343-356, April.
• Manna, Reshmi & Singh, Ankit & Apte, Monica, 2024, "Demystifying metaverse data from user-technology interaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 357-374, April.
• Faganel, Armand & Dessardo, Maurizio, 2024, "Eco-friendly FMCG products and premiumisation purchasing habits," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 4, pages 375-386, April.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 324-325, March.
• Soto, Ramon & Demos, Ali & Goodson, Scott, 2024, "Activating Northwell Health’s brand purpose through Movement Thinking," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 326-344, March.
• Chiames, Chris & Smulyan, Brandon, 2024, "Why effective crisis communications require strong fundamentals in practice every day," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 345-354, March.
• Wright, James, 2024, "How to go from storytelling to fact telling and still sell products, ideas and hope," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 355-363, March.
• Kadow, Janine S. & Beyerhaus, Christiane & Perret, Jens K., 2024, "Increasing brand desire through communication strategies: TAG Heuer and the female customer," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 364-380, March.
• Rodrigues, Paula & Sousa, Ana & Lopes, Jorge & Borges, Ana Pinto, 2024, "How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 381-403, March.
• Schiniotakis, Nikos & Divini, Katerina, 2024, "Green branding: A successful digital strategy," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 4, pages 404-419, March.
• Kinser, Ivonne, 2024, "Small brand giants: Harnessing innovation to disrupt for growth," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 15-28, June.
• Lozano, Victoria, 2024, "Advancing brand purpose: How Crayola elevates its long-standing mission to a compelling go-to-market strategy and an inspiring point of view on creativity as an essential life skill," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 29-41, June.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 4-5, June.
• Sussman, Kristen L. & Sciarrino, Joann & Wilcox, Gary B. & Bright, Laura F., 2024, "Audience response to brand activism: An alignment evaluation framework," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 42-56, June.
• Reedy, Shannon, 2024, "Building brand trust and consumer willingness to convert with reception marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 57-71, June.
• Khaled, Wasim, 2024, "Securing brand trust and reputation in an era of political polarisation and AI-driven disinformation," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 6-14, June.
• Marsden, Jamie & Oguz, Ezgi & Thomas, Briony & Brown, Freya, 2024, "From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 72-83, June.
• Kim, Hun & Chang, Byeng-Hee & Nam, Sang-Hyun & Kwon, Shin-Hye & Chan-Olmsted, Sylvia M., 2024, "Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 1, pages 84-106, June.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 112-113, September.
• Davis, Stuart, 2024, "Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 114-122, September.
• Sahlool, Nasser, 2024, "Navigating the artificial intelligence frontier: Strategic imperatives for safeguarding brand integrity," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 123-130, September.
• Jacobs, Lisa Prentis & Cakim, Idil & Rogers, Devora & O’Shea, Heather, 2024, "Debunking brand safety and suitability myths in podcasting," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 131-138, September.
• Faus, Ashley, 2024, "The audience journey funnel is dead — use a playground instead," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 139-147, September.