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Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India

In: Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux

Author

Listed:
  • G. V. Sobha
  • P. Sridevi

Abstract

The global outbreak of the novel coronavirus disease, COVID-19, started in December 2019 in Wuhan City of China and spread worldwide very soon. The public was cautioned to take responsive actions, such as frequent handwashing, wearing a face mask, social distancing, and avoiding mass gatherings. Countries have adopted lockdowns and stay-at-home recovery strategies to control the transmission of the disease. In March 2020, India declared a nationwide lockdown to contain the COVID-19 pandemic. The economic and social factors of the country were affected. Businesses, schools, shopping malls, entertainment, transport, beauty clinics, gyms, and sports stadiums came to a standstill for a few months. This chapter focuses on how India responds to the pandemic and the associated economic and social issues through a literature study. It provides insights into the country’s recovery and resiliency to uplift the economy by adopting different strategic levels in business operations during the post-COVID-19 period. The chapter describes specific technological initiatives taken by various states of the country to tackle the pandemic and provides a few insights into post-COVID-19 management strategies for future resilience and adaptation to the new normal.

Suggested Citation

  • G. V. Sobha & P. Sridevi, 2025. "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 12, pages 139-161, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811292101_0012
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    More about this item

    Keywords

    Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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