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Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux

Editor

Listed:
  • Vinita S Sahay
    (Indian Institute of Management Bodh Gaya, India)

  • Chandan Parsad
    (Indian Institute of Management Bodh Gaya, India)

  • Raveesh Krishnankutty
    (Indian Institute of Management Bodh Gaya, India)

  • Aviral Kumar Tiwari
    (Indian Institute of Management Bodh Gaya, India)

Abstract

This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID-19 pandemic is one such example of an ongoing global crisis with multifaceted dimensions. As it unfolded on top of a range of pre-existing health, socio-political and economic crises, the pandemic forced every company to adapt to every twist and turn. Similarly, most crises call for institutions to be flexible and agile to meet the challenges head on. Through case studies rooted in real life scenarios, this book seeks to highlight the most critical questions that leaders need to ask and answer: What might not and should not return to normal? What are the new superior ways of operating during such times in contrast to the old routines? By answering these questions, leaders will learn to reorient, rediscover, and restructure existing practices to manage their businesses effectively.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025. "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811.
    • Handle: RePEc:wsi:wsbook:13811
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13811
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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