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Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India

In: Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux

Author

Listed:
  • Mallika Srivastava
  • Mudita Sinha
  • Biranchi Narayan Swar

Abstract

The global outbreak of the novel coronavirus disease (COVID-19) has changed the daily lives of citizens across the globe. As the world begins its slow transition from managing the COVID-19 calamity to recovery and the reopening of economies, it’s clear that the period of lockdown has had a reflective impact on how people live and how they will continue to lead their lifestyles. The COVID-19 outbreak is not only a health crisis but also one that has invaded our societies and economies. This period will certainly change consumer behaviour in the coming years. However, it is expected that certain behaviours may return to normal after such calamities; nonetheless, since consumers have discovered some new alternatives during this period, they may have changed consumer behaviour. Hence, this study is an attempt to analyze the impact of the COVID-19 pandemic on the Indian economy and the modified behaviour of consumers towards the e-commerce sector in India during this pandemic-induced digitalization.

Suggested Citation

  • Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025. "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 5, pages 67-72, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811292101_0005
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    More about this item

    Keywords

    Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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