Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2015

• Oana Niþu & Claudiu Valentin Niþu & Cosmin Tileagã, 2015, "WEB 2.0 as a Customer Relationship Management Aplication - Specific Commercial Platform," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 332-336, May.
• Roulet, Thomas, 2015, "Qu’il est bon d’être méchant! Paradoxe de l’illégitimité organisationnelle dans le contexte des banques d’investissement
  [It feels so good to be bad! Paradox of organizational illegitimacy in the context of investment banks]," MPRA Paper, University Library of Munich, Germany, number 61811, Jun.
• Dridi, Dhouha & Ben Youssef, Slim, 2015, "Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits," MPRA Paper, University Library of Munich, Germany, number 62697, Mar.
• Dridi, Dhouha & Ben Youssef, Slim, 2015, "Local advertising externalities and cooperation in one manufacturer-two retailers channel," MPRA Paper, University Library of Munich, Germany, number 62705, Mar.
• Dridi, Dhouha & Ben Youssef, Slim, 2015, "A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand," MPRA Paper, University Library of Munich, Germany, number 63317, Mar.
• S, venkatesh & N, senthilkumar, 2015, "Effectiveness of humor advertising on advertising success," MPRA Paper, University Library of Munich, Germany, number 63973, Mar.
• S, venkatesh & N, senthilkumar, 2015, "Humor in advertising: a review on use of television radio and print advertising media," MPRA Paper, University Library of Munich, Germany, number 63978, Mar.
• S, venkatesh & N, senthilkumar, 2015, "Impact of Humor Advertising in Radio and Print Advertising - A Review," MPRA Paper, University Library of Munich, Germany, number 63979, Mar.
• Alam Kazmi, Syed Hasnain, 2015, "Brand the Pricing: Critical Critique," MPRA Paper, University Library of Munich, Germany, number 64984, Jun.
• Malhotra, Deepika, 2015, "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper, University Library of Munich, Germany, number 66405, Aug.
• Tausch, Arno, 2015, "Die Buchpublikationen der Nobelpreis-Ökonomen und die führenden Buchverlage der Disziplin. Eine bibliometrische Analyse
  [The book publications of the Nobel-Prize economists and the leading book publishers of the discipline. A bibliometric analysis," MPRA Paper, University Library of Munich, Germany, number 67224, Oct.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015, "Social Media in Virtual Marketing," MPRA Paper, University Library of Munich, Germany, number 69868, Mar, revised 10 Apr 2015.
• Satria, Rd. Okky & Suzanto, Boy & Sidharta, Iwan, 2015, "Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model," MPRA Paper, University Library of Munich, Germany, number 76779, Jun, revised 15 Aug 2015.
• Tampubolo, Bantu & Purba, Martin, 2015, "Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Minat Beli (Studi Kasus Pada KASKUS)
  [Influence of Brand Image And Quality Service Through the Buying Decision Against Interests Buy (Case Study On KASKUS)]," MPRA Paper, University Library of Munich, Germany, number 77037, Nov.
• Emmanuel Selase Asamoah, 2015, "The effect of Corporate Social Responsibility on the competitiveness of firms in the Mobile Telecommunication industry in Ghana," Ekonomika a Management, Prague University of Economics and Business, volume 2015, issue 4.
• Wang, Zhongmin & Lee, Alvin & Polonsky, Michael, 2015, "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," RFF Working Paper Series, Resources for the Future, number dp-15-06, Feb.
• Cristina STATE, 2015, "The Long Way of Organizational Communication in Tourism: From Theory to Practice," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 1, pages 86-100, June.
• Claudiu-Mihail MANOLESCU & Dumitra STANCU & Elena MANOLESCU, 2015, "Development Of The Inflation Rate Relative Share Of Non-Performing Loans In Banking System," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 1, pages 918-931, November.
• Ionela Claudia ALECSA (?TIRBE?) & Florin POPESCU, 2015, "Project Portfolio – Competitive Advantage for Design&Construction Companies Marketing Their Activities," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 5, pages 635-653, December.
• Sharmuud Haliun & Seong-Do Cho, 2015, "The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 4-14.
• Hanna Gorska-Warsewicz & Agnieszka Maciag, 2015, "Specificity of partnerships in the tourist sector based on the example of hotel system and tour operator. A case study (Specyfika wiezi miedzyorganizacyjnych w branzy turystycznej na przykladzie syste," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 13, issue 50, pages 133-146.
• Hilal Zen & Bahar Yasin, 2015, "The Role Of Rational And Emotional Evaluations In Predicting E-Wom Behavior," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 7, issue 2 (July), pages 169-190.
• Ana Suárez-Vázquez & José Quevedo, 2015, "Analyzing superstars’ power using support vector machines," Empirical Economics, Springer, volume 49, issue 4, pages 1521-1542, December, DOI: 10.1007/s00181-015-0923-1.
• Rocco Ciciretti & Iftekhar Hasan & Maya Waisman, 2015, "Distribution strategy and movie performance: an empirical note," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, volume 5, issue 1, pages 179-187, June, DOI: 10.1007/s40822-015-0023-8.
• Douglas Cumming & Sofia Johan, 2015, "Cameras tracking shoppers: the economics of retail video surveillance," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 5, issue 2, pages 235-257, December, DOI: 10.1007/s40821-015-0023-3.
• Amila Pilav-Velic & Anes Hrnjic & Ljubica Milanovic Glavan & Azra Hanic, 2015, "Added Values Of Social Crm: The Examination Of Customer Perspective," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 13, issue 1, pages 59-72, May.
• Adebiyi Sulaimon Olanrewaju & Oyatoye Emmanuel Olateju & Mojekwu Joseph Nnamdi, 2015, "Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 3, issue 1, pages 67-80, DOI: 10.1515/auseb-2015-0004.
• Ćosić, Dijana, 2015, "Neuromarketing in Market Research: Eye Tracking Application," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015".
• Lee, Hwa Ryung, 2015, "An Empirical Study of the Effect of the Internet on Fares in the U.S. Airline Industry," KDI Journal of Economic Policy, Korea Development Institute (KDI), volume 37, issue 1, pages 1-18, DOI: 10.23895/kdijep.2015.37.1.1.
• Maurer, Rainer, 2015, "Auf dem Weg zur weltanschaulichen Bekenntnisschule: Das wirtschaftspolitische Leitbild der Hochschule Pforzheim," Beiträge der Hochschule Pforzheim, Pforzheim University, number 152.

2014

• Berning, Joshua P., None, "The Effect of Breakfast Cereal Coupons on the Nutritional Quality of Household Purchases," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 17, issue A, pages 1-20, DOI: 10.22004/ag.econ.164597.
• Gvillo, Rejeana & Dharmasena, Senarath & Capps, Oral, Jr., 2014, "Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162265, DOI: 10.22004/ag.econ.162265.
• Deng, Xueting & Woods, Timothy, 2014, "What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162594, DOI: 10.22004/ag.econ.162594.
• Adriana SCRIOSTEANU & Daniela POPESCU, 2014, "Logistics - Source Of Competitive Advantage," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 53-60.
• Fogarty, David & Harrison, Peter & Jing, Lin & Yip, Sam, 2014, "Beyond sales and awareness: Using marketing analytics for improved health engagement and outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 13-20, October.
• Alcaraz, Rafael, 2014, "Conceptual reasons beyond technology for the delayed progress and innovation in marketing science," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 21-31, October.
• Strong, Colin, 2014, "Will personal data in the hands of individuals revolutionise analytics?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 32-41, October.
• Unknown, 2014, "Editorial - Generative AI and its impact on marketing analytics: A special issue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 4-5, October.
• Kwartler, Ted, 2014, "An analytical framework for social media customer service," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 42-52, October.
• Qu, Jingjing & Chen, Yumin, 2014, "A net present value model with application to target marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 53-57, October.
• Albert, Lara, 2014, "How mobile brands are applying a longitudinal customer view to understand and influence behaviours," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 58-65, October.
• Hogan, Christopher, 2014, "The challenge of digital marketing attribution across internet devices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 6-12, October.
• Pols, Aurélie & Schiffers, Oliver, 2014, "A framework of purpose and consent for data security and consumer privacy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 66-74, October.
• Lu, Wenqing, 2014, "How Orbitz tackled the long tail problem in online marketing optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 75-80, October.
• E. Schultz, Don & P. Block, Martin, 2014, "Using big data file fusion to determine the effects of social media on retail brand preference," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 1, issue 1, pages 81-102, October.
• Moody, Daryn, 2014, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 320-321, February.
• Marsh, Sarah & Bloom, Margy, 2014, "The KidZania story: Great data, rich experience and customer loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 322-327, February.
• Buckingham, Lisa & Depeau, Jamie, 2014, "Lincoln Financial Group's innovative inside-out brand campaign launch pays huge dividends," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 328-335, February.
• Aziz, Imran, 2014, "From brand positioning to ad positioning: Using ‘mental referencing’ to capture meaningful mind-space for communications," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 336-346, February.
• Fahey, Colleen, 2014, "Beyond jingles and needle drops: What every brand needs to know about audio branding's power to persuade," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 347-354, February.
• Bughin, Jacques, 2014, "Brand success in an era of digital Darwinism," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 355-365, February.
• Schimmelpfennig, Christian & Hollensen, Svend, 2014, "Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 366-378, February.
• Desjardins, Elise & Macintosh, Eric & O'Reilly, Norm & Seguin, Benoit, 2014, "Third and long: Building a sport club brand following a franchise failure," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 379-391, February.
• Herstein, Ram & Berger, Ron & Jaffe, Eugene D., 2014, "Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 392-402, February.
• Richelieu, André, 2014, "Strategic management of the brand in the world of sport," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 403-415, February.
• Westcott-Pitt, Colin, 2014, "`Designing Brand Identity: An Essential Guide for the Whole Branding Team` by Alina Wheeler," Journal of Brand Strategy, Henry Stewart Publications, volume 2, issue 4, pages 416-417, February.
• Pearlman, Shana & Guglielmetti, Nadina & Listfield, Emily, 2014, "Ten rules for effective branded content: Experience from Skype," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 12-17, April.
• Kolah, Ardi, 2014, "Collaboration is the number one strategy for reaching ‘bottom of the pyramid’ customer segments in emerging global markets," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 18-20, April.
• Attia, Karim H., 2014, "The shift from online performance to more holistic brand efficiency measurement and the need for standardised online ad formats," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 21-30, April.
• Murphy, Ted & Schram, Ryan, 2014, "What is it worth? The value chasm between brand and influencers," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 31-40, April.
• Moody, Daryn, 2014, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 4-5, April.
• Horowitz, Scott, 2014, "Does sports marketing work? How is it measured?," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 41-50, April.
• Connolly, Kate Phillips & Connolly, Aidan, 2014, "Business-to-business event sponsorship: Generating value through strategy and metrics," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 51-58, April.
• Kapferer, Jean-Noël & Michaut, Anne, 2014, "Luxury counterfeit purchasing: The collateral effect of luxury brands’ trading down policy," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 59-70, April.
• Blackshaw, Pete, 2014, "Digital transformation at Nestlé: Playing to win," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 6-11, April.
• Dodds, Mark & Degaris, Larry & Perricone, Dave, 2014, "The influence of gender on baseball sponsorship activation tactics," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 71-79, April.
• Jones, Scott A. & Hopkins, Christopher D. & Pickett, Gregory, 2014, "Perceptions of a brand sponsoring a sport competitor," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 80-93, April.
• Kolah, Ardi, 2014, "`Advertising Concept and Copy` by George Felton," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 1, pages 94-95, April.
• Moody, Daryn, 2014, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 100-100, June.
• Basney, Barbara, 2014, "Brands as publishers: Using content and paid media to fuel a brand transformation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 101-110, June.
• Reiner, Abby V., 2014, "Brand and legal sitting in a tree… Brand protection at Wounded Warrior Project," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 111-120, June.
• Light, Larry, 2014, "Brand journalism: How to engage successfully with consumers in an age of inclusive individuality," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 121-128, June.
• Litt, Michael, 2014, "How online video is changing the way B2B marketers engage and convert prospects," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 129-134, June.
• Percival, Brent, 2014, "The value of nonprofit sponsorship and corporate giving," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 135-138, June.
• Hathaway, Simon, 2014, "The point of purchase is wherever the consumer is, so what is the future for shopper marketing?," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 139-147, June.
• Kessous, Aurélie, 2014, "Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 148-154, June.
• Cronin-Gilmore, Julia & Bates, Myra Jo & Brown, Doug, 2014, "Brand awareness: A community perception of a nonprofit organisation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 155-168, June.
• Duesterhaus, Alan P. & Duesterhaus, Molly, 2014, "Attributes of successful university brands in the USA," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 169-183, June.
• Lee, Seungbum & Pinheiro, Victor, 2014, "Outsourcing sport sponsorship sales to a sport management class: Understanding the benefits and risks," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 2, pages 184-192, June.
• Beniflah, Dr. Jake, 2014, "Multicultural Marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 196-196, October.
• Gronbach, Kenneth W., 2014, "Destiny is demographics: The economic mandate of diversity," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 197-202, October.
• Farfan, Javier, 2014, "The future of marketing is multicultural: A conversation with Javier Farfan, Head of Music and Cultural Marketing, PepsiCo," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 203-205, October.
• Burgos, David, 2014, "Total market: Driving strategy in a multicultural nation," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 206-211, October.
• Wood, Orlando, 2014, "Infusing pasión (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 212-234, October.
• Cortés-Vázquez, Lorraine & Montenegro, Xenia P. & Willoth, Scott & Santiago, Carlos & Beniflah, Dr Jake, 2014, "Challenging the belief that all US Hispanics are culturally homogeneous: An AHAA and AARP cultural orientation and generational study," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 235-244, October.
• Valdés, M. Isabel & Beniflah, Dr Jake & Quintana, Marie, 2014, "Estimating the value of the US Hispanic shopper: An In-Culture™ analysis," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 245-260, October.
• Beniflah, Dr Jake & Chatterjee, Sharmila C. & Curtis, Kerry P., 2014, "Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 261-277, October.
• Villarreal, Ricardo, 2014, "Improving multicultural marketing: Between-group and within-group segmentation approaches," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 278-289, October.
• Ragusa, Damon, 2014, "Valvoline shifts gears to reach the Hispanic market through agent-based modelling," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 290-294, October.
• Alcaraz, Rafael, 2014, "The business case for better analytics: A retrospective and the future of theory and practice of marketing science," Journal of Brand Strategy, Henry Stewart Publications, volume 3, issue 3, pages 295-303, October.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 317-318, February.
• Aiossa, Ewelina, 2014, "21st-century digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 319-323, February.
• Kolah, Ardi & Sista, Suren & Babu, R. Rajesh, 2014, "Social media and the law in India," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 324-326, February.
• Bergstrom, Saara, 2014, "Community-led marketing for mobile games: Rovio’s fans first strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 327-334, February.
• Whitaker, Matt & Schlegel, Kyle, 2014, "How digital and social media helped 100-year-old Louisville Slugger brand stay relevant," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 335-339, February.
• Lau, Leslie, 2014, "Using social data to develop social intelligence: Case study of Cisco," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 340-348, February.
• Keady, James, 2014, "An introduction to digital engagement in China," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 349-364, February.
• Bhalla, Ravi, 2014, "The omni-channel customer experience: Driving engagement through digitisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 365-372, February.
• Pangaro, Paul & Wenzek, Hagen, 2014, "Engaging consumers through conversations: A management framework for greater performance across converged channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 373-381, February.
• Ramaswamy, Suresh & Liew, Katherine, 2014, "To app or not to app — And how," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 382-390, February.
• Warner, Tessa & Abel, Alexis & Hachtmann, Frauke, 2014, "Empowered and engaged: Exploring social media best practices for nonprofits," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 391-403, February.
• Wenzek, Hagen, 2014, "`Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 1, issue 4, pages 404-405, February.
• Perelman, Jonathan, 2014, "Content and distribution are the keys to brand building on the social web," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 12-18, May.
• Metro, Jacob, 2014, "Data mining for CRM: Towards an integrative approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 19-26, May.
• Robinson, Peter & Guerra, Elissa, 2014, "How the digital sales professional will change marketing’s customer intelligence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 27-34, May.
• Wolin, Ben, 2014, "Big data, pharmaceutical marketing and healthcare," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 35-39, May.
• Chernaik, Tom & Ford, Sam, 2014, "#ThinkAgain: How regulator guidance can impact social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 40-47, May.
• Mcdougall, Mathew, 2014, "Digital marketing strategies for entering the Chinese market," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 48-56, May.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 5-6, May.
• Leavesley, James, 2014, "Social media risk: Taming the tiger without stifling innovation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 57-63, May.
• Briffett, Philip, 2014, "The psychology of the social shopper," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 64-69, May.
• Robb, Dan, 2014, "Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 7-11, May.
• Wilcox, Gary B. & Sussman, Kristen, 2014, "Lead-generating social media strategies using the social media performance model: The B2B connection," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 70-78, May.
• Southworth, Sarah (Song) & Kim, Minjeong, 2014, "Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 79-90, May.
• Peruta, Adam & Ryan, William & Acquavella, Gregory, 2014, "Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 1, pages 91-102, May.
• Schulman, Alan, 2014, "Data-driven advertising: Automation or emotion?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 108-109, September.
• Gilbreath, Bob, 2014, "Thinking differently about Pinterest," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 110-117, September.
• Loft, Paul, 2014, "Increasing sales by engaging the customer at every touch point: Case study of Homebase," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 118-124, September.
• Tratt, Noah, 2014, "Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 125-130, September.
• Burns, Shawn, 2014, "Delivering personalised digital experiences to customer segments of one: Case study of SAP," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 131-138, September.
• Lockie, Will, 2014, "Delivering an effective click-and-collect strategy: A retailer case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 139-152, September.
• Kingshott, Daniel & Keck, Al, 2014, "What Panda 4.0 means for online businesses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 153-158, September.
• Wei, Yujie & Song, Pingping & Rutherford, Brian, 2014, "Corporate blogs, social media links and firm performance: A study of Fortune 500 companies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 159-175, September.
• Goel, Lakshmi & Blackwood, Gerry & Person, Karina, 2014, "Social media in small and medium enterprises," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 176-184, September.
• Hixson, Thomas Kim, 2014, "Social media use by legislative offices for constituent communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 185-194, September.
• Fine, Monica B. & Clark, Melissa N., 2014, "Consumer news preferences for mobile applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 2, pages 195-203, September.
• Moody, Daryn, 2014, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 209-210, November.
• Rimmon, Tamar, 2014, "Building a goal-driven social strategy that delivers business results," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 211-216, November.
• Vanhonacker, Wilfried R., 2014, "The momentum strategy: Riding viral waves in social media space," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 217-227, November.
• Bughin, Jacques, 2014, "Digital media as ‘big data’: Retailing evidence from Belgium," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 228-237, November.
• Sherrell, Phil & Boardman, Ruth, 2014, "Social media marketing and the law," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 238-246, November.
• Pearson, Andrew W., 2014, "Real time: The next frontier for analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 247-257, November.
• Chong, Mark & Choudary, Sangeet, 2014, "Digital halo: Strategies for building online personal reputations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 258-268, November.
• Jha, Subhash & Royne, Marla B. & Kesharwani, Ankit, 2014, "The interplay of website aesthetics and information quality on website trust," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 269-280, November.
• Wilson, Alan, 2014, "Mobile devices open the door to young readers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 281-285, November.
• Roe, Julie A. & Lazar, Bruce L., 2014, "How social media can strengthen donor relationships," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 2, issue 3, pages 286-299, November.
• Diana Magdalena Prihoanca & Brându?a-Mariana Amalancei, 2014, "Legislative Framework Of Broadcasting In Romania And In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Manuela Rozalia Gabor, 2014, "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 67-82.
• Nikola Perovic, 2014, "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 83-95.
• Lina María Ceballos & Juliana Villegas G�mez, 2014, "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi.
• K. Sudhir & Nathan Yang, 2014, "Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1941, Mar.
• Tina Vukasović & Vanja Junc, 2014, "Dejavniki odločanja in zvestobe potrošnikov v procesu nakupa izdelkov izbrane blagovne znamke," Journal of Innovative Business and Management, DOBA Faculty, volume 6, issue 3.
• Julianne Treme & Zoe VanDerPloeg, 2014, "The Twitter Effect: Social Media Usage as a Contributor to Movie Success," Economics Bulletin, AccessEcon, volume 34, issue 2, pages 793-809.
• Evgeny A. Antipov, 2014, "An HLM-model of online price premia," Economics Bulletin, AccessEcon, volume 34, issue 2, pages 892-900.
• Ryosuke Nakai & Yasuyuki Todo, 2014, "The effects of social networks on the diffusion of consumer goods: Evidence from rural Indonesia," Economics Bulletin, AccessEcon, volume 34, issue 3, pages 1814-1821.
• Dong-Fei XUE & Shi-Jie ZHAO & De-Peng ZHANG, 2014, "Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method," International Review of Management and Marketing, Econjournals, volume 4, issue 2, pages 167-174.
• Kourentzes, Nikolaos & Petropoulos, Fotios & Trapero, Juan R., 2014, "Improving forecasting by estimating time series structural components across multiple frequencies," International Journal of Forecasting, Elsevier, volume 30, issue 2, pages 291-302, DOI: 10.1016/j.ijforecast.2013.09.006.
• Donovan, John & Frankel, Richard & Lee, Joshua & Martin, Xiumin & Seo, Hojun, 2014, "Issues raised by studying DeFond and Zhang: What should audit researchers do?," Journal of Accounting and Economics, Elsevier, volume 58, issue 2, pages 327-338, DOI: 10.1016/j.jacceco.2014.09.001.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014, "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, volume 49, issue C, pages 506-514, DOI: 10.1016/j.jbankfin.2014.06.009.
• Ryley, Tim J. & A. Stanley, Peter & P. Enoch, Marcus & M. Zanni, Alberto & A. Quddus, Mohammed, 2014, "Investigating the contribution of Demand Responsive Transport to a sustainable local public transport system," Research in Transportation Economics, Elsevier, volume 48, issue C, pages 364-372, DOI: 10.1016/j.retrec.2014.09.064.
• Mario César Dávila-Aguirre & Lisa M. Hanley & Gerardo Lozano-Fernández & Thomas S. Lyons, 2014, "Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico," Management & Marketing, Economic Publishing House, volume 9, issue 2, Summer.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014, "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, volume 9, issue 2, Summer.
• Andreea Cipriana Muntean & Pastiu Carmen, 2014, "Consumers’ Satisfaction Regarding Fast food Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 111-118.
• Camelia CMECIU, 2014, "Discursive Legitimation of Profit and Social Benefit in Annual Reports," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 55-61.
• Cecilia TOHĂNEANU, 2014, "Some remarks on the controversial idea of PR ethics," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 62-70.
• Barbara LÄMMLEIN, 2014, "Archetypes and Mythical Narratives in Car Advertising," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3, pages 17-31.
• Mariana CERNICOVA & Adina PALEA, 2014, "PR Professionals in Public and in Private Institutions: Cooperation or Conflict?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 25-31.
• Fatiha Fort, 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Post-Print, HAL, number hal-01594058.
• Muhammad Sabbir Rahman & Fadi AbdelMuniem AbdelFattah & Osman Bin Mohamad, 2014, "Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: ?In-Depth Interview Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 7, pages 526-543, July.
• Ting-Hsiang Tseng, 2014, "The Impact Of Need For Variety On Country Image Effects," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 45-53.
• Ramon Corona, 2014, "A Comparative Analysis Of Major Us Retailers Based On Enterprise Marketing Efficiency," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 25-39.
• Olimpia C. Racela & Amonrat Thoumrungroje, 2014, "Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 1-14.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014, "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexi," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 31-43.
• Enrique Corona Sandoval & Lucila Zárraga Cano, 2014, "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 6, pages 15-25.
• Lubica Hikkerova & Jean-Michel Sahut, 2014, "The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia," Working Papers, Department of Research, Ipag Business School, number 2014-127, Jan.
• Lubica Hikkerova, 2014, "Loyalty Programs : a study case in the Hospitality Industry," Working Papers, Department of Research, Ipag Business School, number 2014-194, Jan.
• Wan-Ju Franz, 2014, "Why are Some Salespeople More Aggressive than Others?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 42, issue 4, pages 383-397, December, DOI: 10.1007/s11293-014-9427-1.
• German Zenetti & Thomas Otter, 2014, "Bayesian estimation of the random coefficients logit from aggregate count data," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 43-84, March, DOI: 10.1007/s11129-013-9140-4.
• Yan Liu & Subramanian Balachander, 2014, "How long has it been since the last deal? Consumer promotion timing expectations and promotional response," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 1, pages 85-126, March, DOI: 10.1007/s11129-013-9141-3.
• Greg Allenby & Jeff Brazell & John Howell & Peter Rossi, 2014, "Economic valuation of product features," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 421-456, December, DOI: 10.1007/s11129-014-9150-x.
• Chris I. Enyinda, 2014, "Evaluation of relationship marketing in Islamic banks in the UAE: Empirical evidence based on sensitivity analysis algorithm," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 2, issue 3, pages 1-12, June.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 12, pages 63-69, December.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 12, pages 63-69, December.
• Lint Barrage & Eric Chyn & Justine Hastings, 2014, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," NBER Working Papers, National Bureau of Economic Research, Inc, number 19838, Jan.
• Nikolay Tsonev, 2014, "Problems of Positioning the Bulgarian Tourism Product," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 96-108, July.
• Caruntu Andreea Laura, 2014, "The Concept of Tourist Motivation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 460-463, May.
• Neacºu Nicoleta Andreea & Madar Anca, 2014, "Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 501-504, May.
• Petac Eugen & Alzoubaidi Abdel Rahman & Prodan-Palade Doina, 2014, "Fundamentals of Smart Geolocation Solutions for Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 513-518, May.
• Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin, 2014, "Social Media - Return On Investment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 364-367, May.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014, "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1406, Sep, revised Sep 2014.
• Chen, Yongmin & Zhang, Tianle, 2014, "Interpersonal Bundling," MPRA Paper, University Library of Munich, Germany, number 56165, May.
• Armstrong, Mark, 2014, "Search and Ripoff Externalities," MPRA Paper, University Library of Munich, Germany, number 57958, Jul.
• Amankwah-Amoah, Joseph, 2014, "Coming of age, seeking legitimacy: The historical trajectory of African management research," MPRA Paper, University Library of Munich, Germany, number 63625.
• Fort, Fatiha (coord.), 2014, "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201409, January-j.
• Magomet Yandiev, 2014, "The Companys Brand Evaluation on the Base of the Financial Markets Instruments," Working Papers, Moscow State University, Faculty of Economics, number 0009, Jan.
• Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014, "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers, World Intellectual Property Organization - Economics and Statistics Division, number 21, Sep.
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.

2013

• Ivana Bulut, 2013, "Some Considerations About The New Communications Paradigm," CBU International Conference Proceedings, ISE Research Institute, volume 1, issue 0, pages 61-68, June, DOI: 10.12955/cbup.v1.15.