IDEAS home Printed from https://ideas.repec.org/a/prg/jnleam/v2015y2015i4id259.html
   My bibliography  Save this article

The effect of Corporate Social Responsibility on the competitiveness of firms in the Mobile Telecommunication industry in Ghana

Author

Listed:
  • Emmanuel Selase Asamoah

Abstract

The study examined the effect of Corporate Social Responsibility (CSR) practices in achieving competitive advantage in the Mobile Telecommunication Industry in Ghana. Specifically, the study determined the extent of implementation of CSR policies by the Mobile Telecommunication companies, ascertained the factors influencing the companies to engage in CSR, examined the perceived influence of the practice of CSR in achieving competitive advantage among the companies, and identified the main challenges facing the Telecom companies in the implementation of CSR. The study used quantitative methodology to achieve its purpose. A survey questionnaire was used to gather data for the study. Overall 360 employees were selected from all the 6 Mobile Telecommunication companies operating in Ghana. The companies selected included GLO, AIRTEL, VODAFONE, MTN, EXPRESO and TIGO. Only senior managers of the various firms were sampled for the study. Both descriptive and inferential statistical tools were used in the data analysis. The study found that the performance of the companies CSR practices was high in the areas of community support, environmental issues, and ethics. The companies engaged in CSR for various reason including enhancing the reputation of the company’s, for positive image and branding of the company, to gain some competitive advantages, to improve business performance etc. The companies gained to moderated extent competitive advantage by engaging in CSR, VODAFONE gained higher competitive advantage than all the mobile telecommunication companies. A positive feeling complacency was the main challenge of the companies in undertaking their CSR initiatives and practices. The study recommends that shareholders should increase their commitment level to the practice of CSR as such practice was found to have effect in achieving competitive advantage.

Suggested Citation

  • Emmanuel Selase Asamoah, 2015. "The effect of Corporate Social Responsibility on the competitiveness of firms in the Mobile Telecommunication industry in Ghana," Ekonomika a Management, Prague University of Economics and Business, vol. 2015(4).
    • Handle: RePEc:prg:jnleam:v:2015:y:2015:i:4:id:259
    as

    Download full text from publisher

    File URL: http://www.vse.cz/eam/download.php?jnl=eam&pdf=259.pdf
    Download Restriction: free of charge
    File URL: http://www.vse.cz/eam/259
    Download Restriction: free of charge
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    3. Peter Wright & Stephen P. Ferris, 1997. "Agency Conflict And Corporate Strategy: The Effect Of Divestment On Corporate Value," Strategic Management Journal, Wiley Blackwell, vol. 18(1), pages 77-83, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wenbin Sun & Shanji Yao & Rahul Govind, 2019. "Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability," Journal of Business Ethics, Springer, vol. 160(4), pages 1001-1017, December.
    2. Gangi, Francesco & Meles, Antonio & Monferrà, Stefano & Mustilli, Mario, 2020. "Does corporate social responsibility help the survivorship of SMEs and large firms?," Global Finance Journal, Elsevier, vol. 43(C).
    3. Daniel Schulze & Kathrin Heinitz & Timo Lorenz, 2018. "Comparative organizational research starts with sound measurement: Validity and invariance of Turker’s corporate social responsibility scale in five cross-cultural samples," PLOS ONE, Public Library of Science, vol. 13(11), pages 1-15, November.
    4. Hafiz Yasir Ali & Rizwan Qaiser Danish & Muhammad Asrar‐ul‐Haq, 2020. "How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 166-177, January.
    5. Ateufack Djogho Ramecesse, 2021. "Corporate Social Responsibility and Firm Performance in SMEs: Empirical Evidence from Cameroon," Business and Economic Research, Macrothink Institute, vol. 11(3), pages 88-105, December.
    6. Belaid Rettab & Anis Brik & Kamel Mellahi, 2009. "A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai," Journal of Business Ethics, Springer, vol. 89(3), pages 371-390, October.
    7. Gonzalo Maldonado-Guzman & Sandra Yesenia Pinzon-Castro & Gabriela Citlalli Lopez-Torres, 2016. "Corporate Social Responsibility and Business Performance: The Role of Mexican SMEs," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 6(10), pages 568-579, October.
    8. Mariam Farooq & Omer Farooq & Walid Cheffi, 2019. "How Do Employees Respond to the CSR Initiatives of their Organizations: Empirical Evidence from Developing Countries," Sustainability, MDPI, vol. 11(9), pages 1-14, May.
    9. Progress Choongo, 2017. "A Longitudinal Study of the Impact of Corporate Social Responsibility on Firm Performance in SMEs in Zambia," Sustainability, MDPI, vol. 9(8), pages 1-19, July.
    10. Fabrizio Zerbini, 2017. "CSR Initiatives as Market Signals: A Review and Research Agenda," Journal of Business Ethics, Springer, vol. 146(1), pages 1-23, November.
    11. Khalid M. Al-Shuaibi, 2016. "A Structural Equation Model of CSR and Performance: Mediation by Innovation and Productivity," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 6(2), pages 139-153, June.
    12. Christopher Groening & Vamsi K. Kanuri, 2018. "Investor Reactions to Concurrent Positive and Negative Stakeholder News," Journal of Business Ethics, Springer, vol. 149(4), pages 833-856, June.
    13. Nagib Salem Bayoud & Marie Kavanagh & Geoff Slaughter, 2012. "An Empirical Study Of The Relationship Between Corporate Social Responsibility Disclosure And Organizational Performance: Evidence From Libya," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 69-82.
    14. Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
    15. Antony Paulraj, 2009. "Environmental motivations: a classification scheme and its impact on environmental strategies and practices," Business Strategy and the Environment, Wiley Blackwell, vol. 18(7), pages 453-468, November.
    16. del-Castillo-Feito, Cristina & Blanco-González, Alicia & Hernández-Perlines, Felipe, 2022. "The impacts of socially responsible human resources management on organizational legitimacy," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    17. Fatemi, Ali & Glaum, Martin & Kaiser, Stefanie, 2018. "ESG performance and firm value: The moderating role of disclosure," Global Finance Journal, Elsevier, vol. 38(C), pages 45-64.
    18. Jungeun Cho & Haeyoung Ryu, 2022. "Impact of Managerial Ownership on Corporate Social Responsibility in Korea," Sustainability, MDPI, vol. 14(9), pages 1-14, April.
    19. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    20. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.

    More about this item

    Keywords

    Corporate Social Responsibility; competitiveness; Mobile Telecommunication; Corporate Social Responsibility; Competitiveness; Mobile Telecommunication;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prg:jnleam:v:2015:y:2015:i:4:id:259. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stanislav Vojir (email available below). General contact details of provider: https://edirc.repec.org/data/uevsecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.