Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2024

• Muhammad Naparin & Mahrus Aryadi & R. R. Yulianti Prihatiningrum & Suyatno Suyatnob, 2024, "Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 1-8, October.
• Deepti Sinha & Sachin Sinha & Nidhi Phutela & Priya Grover, 2024, "OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 119-130, October.
• Cao, Wuyi & Chen, Meichen & Li, Youping, 2024, "Intermediate product versioning," Economics Letters, Elsevier, volume 238, issue C, DOI: 10.1016/j.econlet.2024.111731.
• Gu, Xiaozhe & Nagarajan, Nandu J. & Sayrak, Akin & Srinivasan, Dhinu, 2024, "U.S. airline responses to mandated disclosure of non-financial performance," Journal of Contemporary Accounting and Economics, Elsevier, volume 20, issue 1, DOI: 10.1016/j.jcae.2023.100394.
• Cecere, G. & Jean, C. & Le Guel, F. & Manant, M., 2024, "Artificial intelligence and algorithmic bias? Field tests on social network with teens," Technological Forecasting and Social Change, Elsevier, volume 201, issue C, DOI: 10.1016/j.techfore.2023.123204.
• Dirar Abdulhameed Alotaibi, 2024, "Impact of COVID-19 pandemic on some fiscal and monetary indicators in the kingdom of Saudi Arabia," Journal of Money and Business, Emerald Group Publishing Limited, volume 4, issue 1, pages 1-17, May, DOI: 10.1108/JMB-10-2022-0055.
• Muhammad Hassaan, 2024, "Understanding customer’s intention to adopt metaverse banking services in Pakistan: a qualitative study," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, volume 17, issue 3, pages 661-683, August, DOI: 10.1108/QRFM-02-2024-0052.
• Agnieszka Budziewicz-Guzlecka & Mariusz Wozniakowski, 2024, "Banks in Poland in the Context of the Development of Communication Infrastructure in the Digital Economy," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1327-1340.
• Joanna Wyrwisz, 2024, "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 439-455.
• Michal Kaczmarczyk, 2024, "Sustainable Marketing in the Communication Practice of a Higher Education Institution as Exemplified by the Humanitas Academy," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 526-541.
• Oz Shy, 2024, "Is Sales Tax Included in the Price? Consumer Inattention and Price Competition," FRB Atlanta Working Paper, Federal Reserve Bank of Atlanta, number 2024-5, Jun, DOI: 10.29338/wp2024-05.
• Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2024, "Helping Small Businesses Become More Data-Driven: A Field Experiment on eBay," Management Science, INFORMS, volume 70, issue 11, pages 7345-7372, November, DOI: 10.1287/mnsc.2021.02026.
• Offiong Helen Solomon & Tom Allen & Wangari Wangombe, 2024, "Analysing the factors that influence social media adoption among SMEs in developing countries," Journal of International Entrepreneurship, Springer, volume 22, issue 2, pages 248-267, June, DOI: 10.1007/s10843-023-00330-9.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2024, "The pricing strategies of online grocery retailers," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 1, pages 1-21, March, DOI: 10.1007/s11129-023-09273-w.
• Anja Lambrecht & Catherine Tucker, 2024, "Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 4, pages 357-387, December, DOI: 10.1007/s11129-024-09286-z.
• Amira Gamal Ahmed & Ahmed Yehia Ebeid & Mahmoud Fawzy Mohamed, 2024, "The Mediating Role of Brand Attachment on the Relationship between Brand Experience and Customer Citizenship Behavior," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 1, pages 66-80, DOI: 10.11118/ejobsat.2024.001.
• Xinyao Kong & Jean-Pierre H. Dubé & Øystein Daljord, 2024, "Nonparametric Estimation of Demand with Switching Costs: the Case of Habitual Brand Loyalty," NBER Working Papers, National Bureau of Economic Research, Inc, number 32994, Sep.
• Nguyen, Luan-Thanh, 2024, "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper, University Library of Munich, Germany, number 119906, Jan, revised 10 Jan 2024.
• Bucoy, Abigail Irene & Moreno, Frede, 2024, "Evaluating the Efficacy of Community-Based Tourism as a Strategic Public Administration Initiative for Sustainable Development: A Case Study of Zamboanga City, Philippines," MPRA Paper, University Library of Munich, Germany, number 122798, Nov.
• Koukopoulos, Anastasios & Farmakis, Timoleon & Katiaj, Pavlina & Fraidaki, Katerina & Kavatha, Marina, 2024, "Apple Vision Pro: A Reddit-Based Sentiment Analysis," MPRA Paper, University Library of Munich, Germany, number 123180.
• Vladimir Zhechev & Daniela Sekulova, 2024, "Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 2, pages 1-25, DOI: 10.18267/j.cebr.343.
• Burhanudin Burhanudin & Firsta Diva Septianti, 2024, "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 5, pages 71-94, DOI: 10.18267/j.cebr.372.
• Ionut TANASE & Lucia Nicoleta BARBU, 2024, "A Study of Consumer Trust in Online Reviews and Social Media Comments in the Age of Artificial Intelligence," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1062-1075, August.
• Liem Viet Ngo & George A Shinkle & Paul G Patterson, 2024, "A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context," Australian Journal of Management, Australian School of Business, volume 49, issue 2, pages 272-289, May, DOI: 10.1177/03128962221130943.
• Yulia Evsyukova & Federico Innocenti & Niccolò Lomys, 2024, "Optimal Multiple Loan Contracting under Sequential Audits and Contagion Losses," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 743, Dec.
• Esther Calderon-Monge & Domingo Ribeiro-Soriano, 2024, "The role of digitalization in business and management: a systematic literature review," Review of Managerial Science, Springer, volume 18, issue 2, pages 449-491, February, DOI: 10.1007/s11846-023-00647-8.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Kamelia Narleva & Yana Gancheva & Yuliyan Narlev, 2024, "The Role Of Soft Skills And Maritime Education In The Digitisation Process," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 192-201.
• Hristina Georgieva, 2024, "Characteristics and analysis of the Culture and Arts sector, specifically the Performing dance sector in Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 5-13.
• Vladimir Zhechev, 2024, "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024, "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Sciendo, volume 12, issue 3, pages 279-291, DOI: 10.2478/eoik-2024-0047.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• AL-HARAISA Yazan Emnawer, 2024, "Ethical Leadership and Employees’ Creativity: The Mediating Role of Organizational Pride," Foundations of Management, Sciendo, volume 16, issue 1, pages 25-40, January, DOI: 10.2478/fman-2024-0002.
• Sagan Mariusz & Sannegadu Rajesh & Pudaruth Sameerchand & Juwaheer Thanika Devi & Lamport John Matthew, 2024, "A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 60, issue 4, pages 259-271, DOI: 10.2478/ijme-2024-0027.
• Baruk Agnieszka Izabela, 2024, "Final Purchasers’ Cooperation with Offerors in Online and Offline Environments," Marketing of Scientific and Research Organizations, Sciendo, volume 51, issue 1, pages 21-52, March, DOI: 10.2478/minib-2024-0002.
• Strzębicki Dariusz, 2024, "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Sciendo, volume 51, issue 1, pages 53-68, March, DOI: 10.2478/minib-2024-0003.
• Łopacińska Karolina, 2024, "The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 1-24, DOI: 10.2478/minib-2024-0019.
• Nowotarska-Romaniak Beata & Szczepanik Sonia, 2024, "Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 25-48, DOI: 10.2478/minib-2024-0020.
• Gole Pedja Ašanin, 2024, "Dimensions of Corporate Governance in Public Relations Literature: A Systematic Review," Naše gospodarstvo/Our economy, Sciendo, volume 70, issue 2, pages 63-73, DOI: 10.2478/ngoe-2024-0012.
• Hani Ghamama & Haider Syed Waqar & Raza Aamir & Silva Susana C. & Dias Joana Carmo, 2024, "Digital Influencers: Catalysts for Customer Engagement and Purchase Intention," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 69, issue 2, pages 40-61, DOI: 10.2478/subboec-2024-0009.
• Donald R Lehmann & Scott Sanderude, 2024, "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, ISBN: ARRAY(0x617d05d8), September.
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Generating Growth Ideas," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Brand-Driven Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Customer-Based Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Evaluating and Selecting Growth Options," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Summary," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Evsyukova, Yulia & Innocenti, Federico & Lomys, Niccolò, 2024, "Information design with frame choice," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 24-084.

2023

• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Tatiana GAUGAȘ, 2023, "Eye-Tracking In Advertising Research: An Investigation Among Generation Z And Y Of Shock Tactics’ Effectiveness," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 2, pages 125-141, December, DOI: https://doi.org/10.53486/2537-6179..
• Rizwan Raheem Ahmed & Erum Zahoor Zaidi & Syed Hasnain Alam & Dalia Streimikiene & Vishnu Parmar, 2023, "Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 265-265, February.
• Kamelia Narleva & Yuliyan Narlev & Yana Gancheva, 2023, "Maritime Education and New Skills in the Digitisation Process," HR and Technologies, Creative Space Association, issue 2, pages 57-72.
• Ekaterina Buzulukova & Ekaterina Lobova, 2023, "Stimulating the growth of "silver" tourism through the development of relationships and the creation of targeted communications with travellers," Population and Economics, ARPHA Platform, volume 7, issue 4, pages 103-123, December, DOI: 10.3897/popecon.7.e110202.
• Reyes-Menéndez, Ana & Ruiz-Lacaci, Nuria & Palos-Sánchez, Pedro, 2023, "Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 228-229, January.
• Da Gama, António Pimenta, 2023, "Marketing performance measurement: A model of organisational and behavioural factors," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 230-238, January.
• Reyes-Menéndez, Ana & Žiaran, Pavel & Antolín-Prieto, Rebeca & Ruiz-Lacaci, Nuria, 2023, "How eye tracking can predict consumer behaviour preferences on mobile devices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 239-254, January.
• Muñoz, Niko & Kremer, Bianca A., 2023, "The voice era: Future acceptance of digital voice assistants and how they will transform consumers' online purchasing behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 255-270, January.
• Lo Russo, Emma, 2023, "Knowing the levers to pull to measure and optimise digital marketing performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 271-282, January.
• D’Auria Stanton, Angela & Stanton, Wilbur W., 2023, "A regional comparison of the skills sought by employers for entry-level marketing analytics professionals," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 283-301, January.
• Block, Martin Paul, 2023, "Integrating datasets: Segmenting the fashion market using risk aversion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 302-313, January.
• Purba, Kristo Radion & Tan, Yee Jia, 2023, "Data-driven influencer marketing strategy analysis and prediction based on social media and Google Analytics data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 314-328, January.
• Robbins, Stewart, 2023, "`Marketing Metrics` by Christina Inge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 329-330, January.
• Keating, Barry, 2023, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 336-336, August.
• Copulsky, Jonathan, 2023, "What's the story with marketers and data storytelling? An educator's perspective," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 337-344, August.
• Qin, Vivian & Pauwels, Koen, 2023, "Upper funnel ad effectiveness and seasonality in consumer durable goods," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 345-352, August.
• Vroegrijk, Mark, 2023, "How brand mentions in television advertising affect consumer attention, recall and evaluation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 353-366, August.
• Stanton, Angela D'Auria & Stanton, Wilbur W., 2023, "A regional comparison of the skills sought by employers for entry-level data scientists, data analytics, business analytics, marketing analytics and digital analytics professionals," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 367-388, August.
• Gupta, Sahil & Kapoor, Komal & Sharma, Geeti & Malik, Nishtha, 2023, "Modelling the influence of teenagers' shopping motivation on their intention to purchase sports merchandise: A perspective from an emerging economy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 389-403, August.
• Leiria, Manuel & Dematos, Nelson & Rebelo, Efigénio, 2023, "Customer loyalty in the insurance industry: From traditional to analytical marketing — a bibliometric analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 404-422, August.
• Kaur, Talvinder & Bedi, Sarbjit Singh, 2023, "Exploring the factors of social media communication and their impact on online corporate brand image," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 423-439, August.
• Sterne, Jim, 2023, "Data democratisation requires literacy and fluency for proficiency," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 23-29, June.
• Crisp, Dakota & Kristo, Matt & Everest, Courtney & King, Jenna & Brehmer, Emily & Barnes, Danielle & Prantner, Jonathan, 2023, "Qualifying control data with propensity score matching," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 30-38, June.
• Patil, Pranav, 2023, "What is the right set of technologies and techniques to effectively analyse marketing effectiveness?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 39-44, June.
• Ament, Leslie, 2023, "Applied marketing analytics: Vital to resolving challenges," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 4-7, June.
• Suárez, Sergio & Reyes-Menendez, Ana, 2023, "Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 45-53, June.
• Chen, Chien-Chung & Chen, Hong & Liu, Yan, 2023, "Using MASEM to explore the psychological mechanisms linking salespeople's job satisfaction and performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 54-72, June.
• Qin, Vivian, 2023, "Lengthen your attribution window: Which digital ads have most long-term impact?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 73-83, June.
• Cutler, Kelly, 2023, "ChatGPT and search engine optimisation: The future is here," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 8-22, June.
• Vijaya, M. Thirumagal & Yamuna, S. M. & Chitra, B., 2023, "Gen Z versus Millennials, purchase intentions: A comparative study based on social media marketing strategies in India," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 84-100, June.
• Squires, Martin, 2023, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 108-109, October.
• Bughin, Jacques, 2023, "To ChatGPT or not to ChatGPT: A note to marketing executives," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 110-116, October.
• Rubinson, Joel & Morley, Neil B. & Bakapoulos, Vassilis & Vermut, Marc, 2023, "A new model for optimal advertising impression allocation across consumer segments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 117-133, October.
• Crisp, Dakota & Prantner, Jonathan & Miller, Grant & Claucherty, Jack & Thomas, Tom & Barnes, Danielle, 2023, "Automated cluster generation and labelling of peer groups for marketing reporting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 134-144, October.
• Buckley, Andy, 2023, "Generative AI: A master or servant of market research analysis?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 145-152, October.
• Mayes, Manya, 2023, "Using customer feedback to prioritise remediation return on investment and improve customer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 153-161, October.
• Sharma, Animesh Kumar & Sharma, Rahul, 2023, "Considerations in artificial intelligence-based marketing: An ethical perspective," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 162-172, October.
• Antipov, Evgeny A. & Pokryshevskaya, Elena B., 2023, "Data-driven attribute selection for hardware technology products: A multi-criteria framework," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 173-181, October.
• Chicotsky, Brandon, 2023, "Web3 and marketing: The new frontier," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 2, pages 182-194, October.
• Sterne, Jim, 2023, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 205-206, December.
• Coyle, Jeff & Jeske, Stephen, 2023, "The rise of AI copilots: How LLMs turn data into actions, advance the business intelligence industry and make data accessible company-wide," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 207-214, December.
• Earley, Seth, 2023, "What executives need to know about knowledge management, large language models and generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 215-229, December.
• Green, Brandie, 2023, "Extracting actionable insights from web analytics and advocating for data-driven change," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 230-235, December.
• Kim, Naeun (Lauren) & Kim, Terry Haekyung & Park, Jinsu, 2023, "Can data save small businesses? Benefits and challenges of data analytics adoption among small-sized retailers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 236-248, December.
• Robbert, Katherine & Penn, Christopher & Wall, John, 2023, "Use cases of large language models in marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 249-269, December.
• Thomas, Ian, 2023, "Using generative AI to turbocharge digital marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 270-280, December.
• Thukral, Vaikunth & Latvala, Lawrence & Swenson, Mark & Horn, Jeff, 2023, "Customer journey optimisation using large language models: Best practices and pitfalls in generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 3, pages 281-292, December.
• Beckett, Simon, 2023, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 204-205, January.
• Morrison, Gwen & Westwater, Susan, 2023, "Voice: The future of customer experience," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 206-219, January.
• Paternot, Marc, 2023, "No brand can easily claim to be ‘luxury’: A case study of Hugo Boss’ brand positioning (2006–2020)," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 220-240, January.
• Kenney, Lisa & Skees, Sandy & Pitchel, Cali, 2023, "Deconstructing gender in brand, products and marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 241-247, January.
• Herzberg, Mathea & Rudeloff, Christian, 2023, "Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 248-262, January.
• Berrada, Mohamed, 2023, "What separates place branding from destination branding and place marketing despite their common points?," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 263-272, January.
• Van Loggerenberg, Marthinus J.C. & Enslin, Carla & Terblanche-Smit, Marlize, 2023, "A conceptual framework of authentic narrative in resonant branded entertainment: Practitioner perspectives," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 3, pages 273-289, January.
• Beckett, Simon, 2023, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 296-297, March.
• Brähler, Nathalie, 2023, "The evolution of branding in Web3: Towards headless brands?," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 298-305, March.
• Calder, Bobby J. & Frigo, Mark L. & Yesawich, Peter C., 2023, "Implementing brand purpose as intrinsic to the brand," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 306-319, March.
• Sinha, Jay I. & Contractor, Sunil H., 2023, "Looking for ‘Uncle Johnnie’: The extraordinary success of Johnnie Walker Scotch Whisky in India," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 320-336, March.
• Filippelli, Marina, 2023, "Being a brand ally to Hispanic (Latine, Latinx, Latin@) consumers," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 337-343, March.
• Damon Aiken, K. & Meuter, Matthew L. & Sukhdial, Ajay, 2023, "An exploration of comfort brands and the theory of brand comfort," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 344-357, March.
• Gees, Christian, 2023, "Navigating the world of retail media," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 358-366, March.
• Huebner, Christopher, 2023, "Brand experience design for higher education: A review and future directions," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 367-377, March.
• Hunt, Jason & Kerr, Dave, 2023, "P.A.R.E.: The four pillars for successful whitepaper lead generation campaigns," Journal of Brand Strategy, Henry Stewart Publications, volume 11, issue 4, pages 378-385, March.
• Godman, Trevor & Pitcher, James, 2023, "Bridging the brand volume/ brand value measurement divide: Towards a multidimensional understanding of brand strength," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 25-39, June.
• Beckett, Simon, 2023, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 4-5, June.
• Henry, Catherine D., 2023, "Six strategies to building successful communities in the Metaverse," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 40-48, June.
• Mckenzie, Jake & Mcfarland, James D., 2023, "State of fear: Adapting marketing strategies towards the stressed consumer," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 49-58, June.
• Swain, Scarlett, 2023, "Oat with the old, in with the new: Oatly’s creative trademarks, branding and controversial advertising campaigns," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 59-75, June.
• Parrish, Franklin & Nevins, Sharon, 2023, "Mass personalisation: A strategy for building brand equity in the healthcare sector," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 6-24, June.
• Redler, Jörn & Corvino, Matteo, 2023, "The significance of digital twins for the comprehensive brand experience," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 76-95, June.
• Pinci, Francesco, 2023, "How packaging design influences pricing impressions and product evaluations in the food industry," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 1, pages 96-116, June.
• Jones, Casey, 2023, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 2, pages 124-125, September.
• Seale, Emiko, 2023, "Are your brand-building efforts really working? A new analytical approach for assessing and growing your brand," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 2, pages 126-138, September.
• Baker, Nick, 2023, "The seven faces of consumer sustainability, and what they mean for brands," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 2, pages 139-154, September.
• Simpson, Amber P. & Priore, Anthony, 2023, "Marketing is only as good as your operations: How the AAOS transformed its internal processes to improve the customer experience and increase member retention," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 2, pages 155-173, September.
• Guèvremont, Amélie & Dubé-Beaudin, Laurence, 2023, "How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 2, pages 174-193, September.
• Berman, Gabriella & Potgieter, Adéle & Tait, MadéLe, 2023, "The influence of sensory branding strategies in-store on consumer preference: The South African skincare industry," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 2, pages 194-220, September.
• Beckett, Simon, 2023, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 224-225, December.
• Salem-Jackson, Kim & Aziz, Afdhel, 2023, "Why it is important for B2B brands to find their why: A case study of Akamai Technologies," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 226-232, December.
• Becker, Maria, 2023, "Case study: The paper and packaging board’s highly successful experiential activation," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 233-242, December.
• Dalecki, Linden, 2023, "Ecotton: Rebranding a substantiable, sustainable ingredient brand," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 243-255, December.
• Rodriguez, Carlos M., 2023, "Who am I to you? Self, reciprocity and emotional intimacy in brand relationships," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 256-282, December.
• Kang, Jungsuk, 2023, "Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 283-299, December.
• Stoica, Michael & Hickman, Thomas M., 2023, "A social identity theory perspective on sustainable brand recommendation: The case of professional service providers," Journal of Brand Strategy, Henry Stewart Publications, volume 12, issue 3, pages 300-318, December.
• Beniflah, Jake, 2023, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 133-133, July.
• Chun, Wootae & Ogwal, Emmanuel, 2023, "E-commerce localisation to African markets : Canadian multinational enterprise perspectives," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 134-145, July.
• Dávila-Ruiz, Diana & Barajas-Portas, Karla, 2023, "Balancing gender inequality in C-suite positions in Mexico : Women’s empowerment and success through personal branding," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 146-159, July.
• Beniflah, Jake & Estacolchic, Julia, 2023, "Why is Spanglish more popular than Spanish and English among US Hispanics? A communication accommodation theory perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 160-173, July.
• Wang, Pei & Chapa, Sindy, 2023, "A cross-cultural analysis of impulsive buying behaviour : Comparing the effect of longterm orientation and shopping values of Chinese and US consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 174-186, July.
• Williams-Sanchez, Valerie L., 2023, "Culture training for strategic marketing : Case study of a Juneteenth block party," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 187-195, July.
• Singh, Avtar & Sharma, Rahul, 2023, "Fandom in the Indian Premier League: Factors that drive team associations," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 196-205, July.
• Perkins, Trudi L., 2023, "Heuristics and anti-racism methodologies : Exploring possibilities for shifting antiracist education and research paradigms," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 206-220, July.
• Bozkurt, Bilgehan, 2023, "The need for an organisational design to secure marketer creativity within unhealthy organisational cultures," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 7, issue 2, pages 221-232, July.
• Harris, Brandon D., 2023, "Validation as motivation: A reference to help today’s students become tomorrow’s professionals," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 22-31, December.
• Jain, Pranjal & Jain, Anju, 2023, "The impact of celebrity endorsers and influencer marketers on consumer behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 32-49, December.
• Beniflah, Jake, 2023, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 5-5, December.
• Ozbek, Icten Duygu & Beniflah, Jake, 2023, "Gentle whispers of women: An epistemological study of gender studies in marketing across 25 years," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 50-64, December.
• Granitz, Neil & Chen, Steven, 2023, "It’s not all black and white: A text analysis of racially diverse versus legacy superheroes in Marvel and DC Comics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 6-21, December.
• Pandey, Praveen Kumar & Dhaliwal, Amandeep, 2023, "Buzz marketing: Examining the effect of online reviews on purchase consideration," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 65-79, December.
• Kumar Sharma, Animesh & Sharma, Rahul, 2023, "The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 80-92, December.
• Beniflah, Jake & Veloz, Adaluz J. & Garzon, Roxane, 2023, "Driving return on media investment with US Hispanics in the 21st century: The nativity-based view," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 1, pages 93-111, December.
• Beckett, Simon, 2023, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 197-198, February.
• Green, David & Smith, Aaron, 2023, "Customer lifetime value: How understanding your current customers can help to find new ones," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 199-208, February.
• Conejo, Francisco J., 2023, "Creating strong brand names: A framework for digital practitioners," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 209-223, February.
• Quinn, Mark & Tennant, Torie, 2023, "How Guide Dogs Northern Ireland makes social media accessible for visually impaired tech users," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 224-230, February.
• Simián, José Manuel, 2023, "Why digital brand content is like waste (and what can we learn from this)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 231-237, February.
• Rudeloff, Christian & Damms, Julius, 2023, "Building brand loyalty on Twitter: The case of Elon Musk and Tesla," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 238-248, February.
• Gilstrap, Curt & Park, Sun-Young, 2023, "The language of social media contests: A lexical analysis of contests across social platforms," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 249-269, February.
• Chen, Huan & Lee, Yoon-Joo, 2023, "How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 3, pages 270-282, February.
• Beckett, Simon, 2023, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 293-294, March.
• Correll, Haley & Buckholtz, Jess, 2023, "TikTok for good: How the American Red Cross grew a TikTok following to reach a new audience with its mission," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 295-305, March.
• Burnham, James, 2023, "The power of customer data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 306-311, March.
• Choong, Janica & Wang, Ming (Bryan), 2023, "Disruptive and destructive? A typology of social bots in public relations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 312-325, March.
• Wright, Lauren & Cherry, Michael, 2023, "How does influencer marketing on TikTok impact brand trust among generation Z?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 326-339, March.
• Badalamenti-Montes, Rosanna, 2023, "Hybrid trade shows are becoming the norm: What to know about trade shows going forward," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 340-345, March.
• Jung, Won-Sik & Yoon, Sung-Joon, 2023, "The role of experiential values and online platform evaluations in the purchase decision process: A bi-dimensional approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 346-360, March.
• Alhaidar, Ahmad & Xue, Fei, 2023, "Instagram influencers in Kuwait: A persuasion knowledge perspective," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 10, issue 4, pages 361-378, March.
• Lander, Charlotte & Harris, Rachel & Garrido, Duarte, 2023, "Marketers should use social media to build trust in their brand, but they must know how to measure it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 20-29, June.
• Khodarahmi, Ehsan, 2023, "How Appian developed and delivered a successful business-to-business social media strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 30-42, June.
• Wood, Natalie T. & Burkhalter, Janée N., 2023, "A formula for success: How Formula One racing embraced digital and social media to engage fans," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 43-59, June.
• Beckett, Simon, 2023, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 5-6, June.
• Robinson, Jillian, 2023, "The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 60-68, June.
• Rudeloff, Christian & Amin, Hamasa, 2023, "Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 69-78, June.
• Charlesworth, Elizabeth, 2023, "Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 7-19, June.
• Hodson, Jaigris, 2023, "Digital marketing and misinformation: Why we need a new professional ethics to guide our practice," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 79-88, June.
• Hosahally, Shashank & Zaremba, Arkadiusz, 2023, "A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 1, pages 89-100, June.
• Beckett, Simon, 2023, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 105-106, September.
• Allegrini, Amanda, 2023, "TikTok as an influencer marketing channel for user acquisition," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 107-114, September.
• Agnew, Cian, 2023, "Unlocking sustainable e-commerce growth: The role of owned channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 115-127, September.
• Sharma, Manvee, 2023, "How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 128-154, September.
• Beyer, Simon, 2023, "Trust as a competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 155-163, September.
• Davidovic, David, 2023, "Curing pilotitis in digital marketing among life sciences companies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 164-175, September.
• Yancer, Stephanie M., 2023, "The Michigan State Parks Photo Ambassadors programme: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 176-189, September.
• Haumer, Florian & Kolo, Castulus & Roth, Alexander & Schwarz, Rafael, 2023, "Influencers and their motivations to create content: A qualitative typology based on an international survey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 2, pages 190-204, September.
• Beckett, Simon, 2023, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 209-210, December.
• Lautner, Seann, 2023, "Design for engagement in digital omni-channel: From funnel to loop," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 211-224, December.
• Jahns, Janina, 2023, "The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 225-235, December.
• Arbittier, Gregg M., 2023, "Building the case to embed a digital mindset among internal stakeholders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 236-243, December.
• Barnard, Jason & Artz, Matt, 2023, "Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 244-260, December.
• Rudeloff, Christian & Kohnen, Jana, 2023, "Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 261-271, December.
• Button, Dixie & Mcgunagle, Doreen & Zizka, Laura & Clark, Patti, 2023, "Airlines and corporate sustainability initiatives: Unrecognised value," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 272-286, December.
• Conner, Suzanne L. & Lee, Dennis, 2023, "Reconnoitring the comparative landscape of print and mobile media in Dubai," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 3, pages 287-300, December.
• Beckett, Simon, 2023, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 308-310, August.
• Coates, Alyssia & Gatling, Ladaniel, 2023, "Shifting the donor landscape paradigm: Strategies for increasing engagement and philanthropy among donors of colour," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 311-321, August.
• Kruydt, Marie-Aline, 2023, "Designing an alumni strategy in a complex organisation: A multilevel approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 322-335, August.
• Denker, John & Harper, Christie, 2023, "Breaking down barriers between brand and enrolment marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 336-344, August.
• Campbell, Cannie & Clifford, Sean, 2023, "Unleashing women's philanthropy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 345-350, August.
• Akin-Aina, Temi & Piccirelli, Olivia, 2023, "How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 7, issue 4, pages 351-361, August.