Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2024

• Schram, Ryan, 2024, "The trust factor: Influencer marketing trends in 2024," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 148-159, September.
• Gülmez, Yavuz Selim & Boyraz, Elif, 2024, "Development of a consumer-based brand equity strategy for the positioning of football team brands," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 160-174, September.
• Yabuno, Shota, 2024, "Measuring the brand and category effects of marketing activities on customers," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 175-187, September.
• Chaudhary, Prashant, 2024, "Rebooting Bata: The challenges of repositioning a heritage brand," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 2, pages 188-200, September.
• Beckett, Simon, 2024, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 208-209, December.
• Rastogi, Vivek, 2024, "Unlocking retail media: Disruption, challenges and opportunities," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 210-218, December.
• Kramer, Markus, 2024, "Creating cultural edge: Strategic employer branding for enhanced organisational agility, resilience and top talent acquisition and retention," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 219-228, December.
• Haigh, Robert & Liszka, Sofia, 2024, "Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 229-240, December.
• Carroll, Ryall & Cadet, Fabienne & Kachersky, Luke, 2024, "From good fortune to unique finds: How luck shapes consumer desire for unique products," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 241-253, December.
• Weinpress, Alon, 2024, "Everything is media: A new approach to media and storytelling in the new digital era," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 254-270, December.
• Lim, Heejin & Childs, Michelle L. & Sifford, Kaitlyn, 2024, "Navigating the dairy aisle: Consumers’ unique shopping journey buying local dairy products, and the implications for a tailored brand marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 271-287, December.
• Ozdemir, Handan & Ergin, Elif Akagün & Geçit, Baris Batuhan, 2024, "Can brands escape the hate? A keyword analysis," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 3, pages 288-306, December.
• Beniflah, Jake, 2024, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 117-117, July.
• Biktyakova, Anna & Kolo, Castulus & Patten, Elena, 2024, "The COVID-19 pandemic’s effect on perceptions of luxury : A cross-cultural study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 118-133, July.
• Jain, Pooja & Jain, Pranjal & Jain, Anju, 2024, "Marketing’s crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 134-150, July.
• Liang, Bo & Wang, Ye & Tsou, Ming-Hsiang, 2024, "Examining regional variations in effective posts on X (Twitter) during the COVID-19 pandemic," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 151-174, July.
• Schill, Ryan & Nixon, Marina, 2024, "The seven ‘C’s of strategic pricing in international markets," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 175-191, July.
• Whelan, Brian & Moon, Sangkil & Erevelles, Sunil, 2024, "The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 8, issue 2, pages 192-210, July.
• Habibi, Mohammad, 2024, "Inflationary realities: Lessons from Iran’s inflationary experience for the Western consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 10-20, December.
• Kusuma, Yoseph Benny & Surachman, & Rohman, Fatchur & Puspaningrum, Astrid, 2024, "Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 21-33, December.
• Al-Ahmad, Malak & Rudeloff, Christian & Bronstein, Johann, 2024, "The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 34-44, December.
• Lassiter, Rebekah & Kiang, Lisa & Silman, Alycia & Yule, Katherine-Thu & Wu, Xiaotong (Eva) & Fan, Yang & Maxime, Ashley & Alexanian, Madeline & Busquets, Marisa & Stuckey, Zoe N., 2024, "Cultural sensitivity in consumer goods and marketing : A mixed methods exploration," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 45-60, December.
• Beniflah, Jake, 2024, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 5-5, December.
• Gronbach, Kenneth W., 2024, "Addicted to pixels: Is pornography linked to the global depopulation crisis?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 6-9, December.
• Hu, Songyong & Cong, Zhiqiang, 2024, "Paying for culture : Cultural factors in local speciality product packaging’s effect on buying behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 61-74, December.
• Sharma, Animesh Kumar & Sharma, Rahul, 2024, "How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 1, pages 75-90, December.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 305-306, March.
• Christou, Despina & Hatalis, Kostas & Staton, Mark G. & Frechette, Michael, 2024, "ChatGPT for marketers: Limitations and mitigations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 307-323, March.
• Fellinger, Lisa & Fronimaki, Despina, 2024, "Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 324-338, March.
• Middleham, Ross & Fysh, Sarah, 2024, "The Met Office: Taking TikTok by storm," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 339-348, March.
• Zhang, Ruonan & Pruitt, Savanna & Chang Bi, Nicky, 2024, "This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 349-361, March.
• Yang, Yung-Ching & Chiang, I-Ping & Chen, Ying-Ying & Hou, Kuan-Yu, 2024, "Exploring the relationships among internet celebrities’ characteristics, content creation and influence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 362-378, March.
• Nowak, Rosemarie & Rudeloff, Christian & Sedlmayer-Gansinger, Birgit & Oppermann, Michael, 2024, "The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 11, issue 4, pages 379-390, March.
• Sweeney, Tom & Phillips, Harriet, 2024, "Instinct over strategy: The pivotal shift in social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 17-27, June.
• Lick, Elisabeth & Bakirov, Rashid & Ramjaun, Tauheed Ahmad, 2024, "Female motorsport fan engagement on social media-based brand communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 28-51, June.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 4-5, June.
• Pearson, Andrew, 2024, "Creativity: Firing on all generative AI cylinders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 52-64, June.
• Harhut, Nancy, 2024, "How to increase response by triggering hardwired human behaviours," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 6-16, June.
• Brauer, Claudia & Hallmann, Kirstin & Zehrer, Anita, 2024, "Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 65-80, June.
• Lee, Jong Seok & Kaleta, Jeffrey P., 2024, "Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 1, pages 81-99, June.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 104-105, September.
• Chitmanasak, Chanuttita, 2024, "Data enrichment and customer insights for hyper-personalised experiences: An automotive case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 106-116, September.
• Daffner, Britta, 2024, "Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 117-128, September.
• Griffin, Liz, 2024, "The power of social content: Transforming digital commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 129-140, September.
• Kagarise, Warren, 2024, "Effective emoji use for public agencies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 141-153, September.
• Ogan, Lindsey, 2024, "The future for chief marketing officers in financial services," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 154-164, September.
• Rodríguez, Diego Berraquero & Guerrero, Ana María Gallardo & Chavarría-Ortiz, Carlos & Baena-González, Rafael, 2024, "Instagram as a communication tool in sports: A case study of handball," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 165-177, September.
• Olson, Eric M. & Czaplewski, Andrew J. & Olson, Kai M. & Aicher, Thomas J., 2024, "Marketing priorities and digital tactic effectiveness: A business strategy perspective," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 178-194, September.
• Hanson, Guy, 2024, "Email deliverability update: Why e-mail deliverability is getting harder," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 2, pages 195-197, September.
• Beckett, Simon, 2024, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 204-205, December.
• Macumber, Russ & Eswar Pagadala, Venkata Durga, 2024, "Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 206-226, December.
• Wang, Ruowen & Chen, Huan, 2024, "Youth perspectives on native short-video advertising on Chinese social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 227-246, December.
• Caballero, Cesar S., 2024, "How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 247-261, December.
• Kalbach, Jim & Wermuth, Yann & Duda, Sabrina & Ciontu, Florin, 2024, "Jobs-to-be-done at scale: Disrupting the status quo with customer focus," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 262-275, December.
• Alavi, Setareh & Iyer, Pooja & Bright, Laura F., 2024, "Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 276-292, December.
• Alsan, Hulya & Tengilimoğlu, Dilaver, 2024, "The effect of gamification on brand awareness: A study of retail industry and healthy-living applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 3, pages 293-306, December.
• Beckett, Simon, 2024, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 304-305, March.
• Smolak, Dana, 2024, "So you are stuck in a silo? How the University of Calgary Prospect Research and Prospect Management team is helping to solve the challenges of silos one report at a time," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 306-314, March.
• Cooper, Monica D., 2024, "Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 315-330, March.
• Micu, Anca C., 2024, "Fostering effective collaboration between faculty and marketing staff for institutional success," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 331-344, March.
• Briner, Sean & Reed, Noelle, 2024, "Integrating social media advertising into Giving Day fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 345-354, March.
• Krannila, Ville & Lahti, Katja, 2024, "Creating and measuring impact through customer relationship management and master data," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 355-370, March.
• Miner, Erica & Ignarri, Courtney & Wolford, Margaret, 2024, "Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 371-384, March.
• Hill, Ronald & Mady, Sarah & Merida, Stacy, 2024, "Designing and communicating higher education DEI strategies and tactics in a polarised political landscape," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 8, issue 4, pages 385-395, March.
• Brown, Paul & Morgan, Austin, 2024, "Analysing a campaign as a lens to the future: A case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 16-24, June.
• Duffy, Seán, 2024, "Branding a new university: The development of Atlantic Technological University's brand identity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 25-38, June.
• Eburg, Jennifer & Hodgkins, Matthew & Merritt, Grace & Van Sambeck, Michael, 2024, "Strategic collaboration: Using multimedia projects to inspire giving and steward donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 39-50, June.
• Beckett, Simon, 2024, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 4-5, June.
• Elsberry, Christian & Price, Trevor, 2024, "From legacy systems to modernisation: A case study on migrating to a new customer relationship management system," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 51-59, June.
• Ledeboer, Brooke E. & Miltenberger, Jennifer R. & Powell, Keith & Shearer, Don, 2024, "Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 6-15, June.
• Toner, Cathy J. & Allen, Monica, 2024, "The age of personalised video: Driving enrolment at Villanova School of Business," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 60-69, June.
• Gigliotti, Kate & Levante, Shela, 2024, "No dollar left behind: Leveraging major gifts during days of giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 70-84, June.
• Odegaard, Jens, 2024, "FURst Aid: Advancement opportunities from hybrid public outreach series," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 1, pages 85-94, June.
• Beckett, Simon, 2024, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 100-101, September.
• Coates, Alyssia, 2024, "Shared equity leadership: Working collaboratively to achieve DEI fundraising priorities," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 102-113, September.
• Martin, Kristin & Flew, Sarah, 2024, "From innovation to impact: Establishing a pre-exit philanthropy programme at Imperial College London," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 114-121, September.
• Rouse, Aaron, 2024, "The future of funds management: Collaborating to build the tools and processes to meet emerging needs," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 122-135, September.
• Crowley, Andrea & Lloyd, Natalie & Lindley, Ruth, 2024, "How University of Warwick successfully united its development and alumni engagement functions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 136-148, September.
• Mccormack, Eleanor, 2024, "A postgrad marketing journey: How University of Limerick created and implemented its first university-wide postgraduate marketing campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 149-159, September.
• Phillips, Carrie & Jones, Stephanie, 2024, "Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 160-170, September.
• Meffe-Baccarella, Angelia & Rempel, Shauna, 2024, "Cultivating a community from collaboration: The secret to a strong vertical video strategy and system," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 171-186, September.
• Mckee, E. John, 2024, "Workplace inclusion in higher education philanthropy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 2, pages 187-193, September.
• Beckett, Simon, 2024, "Call for Papers," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 200-201, December.
• Martin, Morgan & Hardrick, Marcus & Schatz, Brett & Schofield, Joanna, 2024, "Pipeline Outreach Day: A creative approach to prospect development in fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 202-210, December.
• Schnur, Christa & Doughty, Robyn, 2024, "Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 211-221, December.
• Cairney, Karen & Gray, Bukky, 2024, "The fundraising turnover epidemic: An evaluative holistic model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 222-236, December.
• Quade, Annie & Logan, Jake, 2024, "Advancing excellence: A strategic framework for organisational effectiveness in advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 237-249, December.
• Holland, Kerrie & Sweeting, Abby, 2024, "From one-size-fits-all to Aston for Life: Refocusing alumni relations and development at Aston University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 250-261, December.
• Mcbratney, Shannon & Sawyer, Saskia, 2024, "Gift fund compliance: Tackling underutilised funds," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 262-272, December.
• Simm, Rosemary & Ault, Edith & Jones, Angharad, 2024, "Building a culture of content creation: How to maximise your audience engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 3, pages 273-287, December.
• Carolina Guerini & Donato Masciandaro & Alessia Papini, 2024, "Literacy and Financial Education: Private Providers, Public Certification and Political Preferences," BAFFI CAREFIN Working Papers, BAFFI CAREFIN, Centre for Applied Research on International Markets Banking Finance and Regulation, Universita' Bocconi, Milano, Italy, number 24223.
• Marina Pankova, 2024, ""Freemium" business model as an innovative tool for project development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 103-114, DOI: 10.53920/ES-2024-1-8.
• Namrata Ladha & Prateek Maheshwari & Vivek Sharma & Nisha Bano Siddiqui, 2024, "Two Decades of Content Marketing: A Systematic Review and Future Research Directions," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 27, issue 2, pages 1-30, DOI: 10.32725/acta.2024.006.
• Bao Ngoc Le & Nguyet Nguyen, 2024, "The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances," International Journal of Energy Economics and Policy, International Journal of Energy Economics and Policy, volume 14, issue 2, pages 383-393, March.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 1, pages 11-19, January.
• Anne Mareike Flaswinkel & Reinhold Decker, 2024, "Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 2, pages 7-12, March.
• Leila Lefi & Sarra Sghaier, 2024, "Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 2, pages 13-22, March.
• Emetia Swart & Flip Schutte, 2024, "Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 2, pages 37-42, March.
• Angelo R. Santos, 2024, "The Role of Digital Marketing in Shaping Students’ Attitudes towards Health Care Professions," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 26-33, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 122-131, July.
• R. Rekha & K. Maruthamuthu, 2024, "What Factors Drive Consumer Preference of Dairy Products with Education as Moderator? An Empirical Approach," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 161-168, July.
• C. M. Bhuvaneswari & K. Maruthamuthu, 2024, "Analysing the Art of Service Quality and Customer Satisfaction of Digital Banking Services: A SEM Approach," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 202-209, July.
• Angelo R. Santos & Arjay F. Ortiz & Jennifer G. Fronda & Joannie A. Galano & Joy N. Savellano, 2024, "Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 205-215, September.
• Fiona Kigen & Marike Venter de Villiers, 2024, "Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 235-249, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 48-52, September.
• Muhammad Naparin & Mahrus Aryadi & R. R. Yulianti Prihatiningrum & Suyatno Suyatnob, 2024, "Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 1-8, October.
• Deepti Sinha & Sachin Sinha & Nidhi Phutela & Priya Grover, 2024, "OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 119-130, October.
• Cao, Wuyi & Chen, Meichen & Li, Youping, 2024, "Intermediate product versioning," Economics Letters, Elsevier, volume 238, issue C, DOI: 10.1016/j.econlet.2024.111731.
• Gu, Xiaozhe & Nagarajan, Nandu J. & Sayrak, Akin & Srinivasan, Dhinu, 2024, "U.S. airline responses to mandated disclosure of non-financial performance," Journal of Contemporary Accounting and Economics, Elsevier, volume 20, issue 1, DOI: 10.1016/j.jcae.2023.100394.
• Cecere, G. & Jean, C. & Le Guel, F. & Manant, M., 2024, "Artificial intelligence and algorithmic bias? Field tests on social network with teens," Technological Forecasting and Social Change, Elsevier, volume 201, issue C, DOI: 10.1016/j.techfore.2023.123204.
• Dirar Abdulhameed Alotaibi, 2024, "Impact of COVID-19 pandemic on some fiscal and monetary indicators in the kingdom of Saudi Arabia," Journal of Money and Business, Emerald Group Publishing Limited, volume 4, issue 1, pages 1-17, May, DOI: 10.1108/JMB-10-2022-0055.
• Muhammad Hassaan, 2024, "Understanding customer’s intention to adopt metaverse banking services in Pakistan: a qualitative study," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, volume 17, issue 3, pages 661-683, August, DOI: 10.1108/QRFM-02-2024-0052.
• Agnieszka Budziewicz-Guzlecka & Mariusz Wozniakowski, 2024, "Banks in Poland in the Context of the Development of Communication Infrastructure in the Digital Economy," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1327-1340.
• Joanna Wyrwisz, 2024, "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 439-455.
• Michal Kaczmarczyk, 2024, "Sustainable Marketing in the Communication Practice of a Higher Education Institution as Exemplified by the Humanitas Academy," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 526-541.
• Oz Shy, 2024, "Is Sales Tax Included in the Price? Consumer Inattention and Price Competition," FRB Atlanta Working Paper, Federal Reserve Bank of Atlanta, number 2024-5, Jun, DOI: 10.29338/wp2024-05.
• Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2024, "Helping Small Businesses Become More Data-Driven: A Field Experiment on eBay," Management Science, INFORMS, volume 70, issue 11, pages 7345-7372, November, DOI: 10.1287/mnsc.2021.02026.
• Offiong Helen Solomon & Tom Allen & Wangari Wangombe, 2024, "Analysing the factors that influence social media adoption among SMEs in developing countries," Journal of International Entrepreneurship, Springer, volume 22, issue 2, pages 248-267, June, DOI: 10.1007/s10843-023-00330-9.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2024, "The pricing strategies of online grocery retailers," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 1, pages 1-21, March, DOI: 10.1007/s11129-023-09273-w.
• Anja Lambrecht & Catherine Tucker, 2024, "Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 4, pages 357-387, December, DOI: 10.1007/s11129-024-09286-z.
• Amira Gamal Ahmed & Ahmed Yehia Ebeid & Mahmoud Fawzy Mohamed, 2024, "The Mediating Role of Brand Attachment on the Relationship between Brand Experience and Customer Citizenship Behavior," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 1, pages 66-80, DOI: 10.11118/ejobsat.2024.001.
• Xinyao Kong & Jean-Pierre H. Dubé & Øystein Daljord, 2024, "Nonparametric Estimation of Demand with Switching Costs: the Case of Habitual Brand Loyalty," NBER Working Papers, National Bureau of Economic Research, Inc, number 32994, Sep.
• Nguyen, Luan-Thanh, 2024, "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper, University Library of Munich, Germany, number 119906, Jan, revised 10 Jan 2024.
• Bucoy, Abigail Irene & Moreno, Frede, 2024, "Evaluating the Efficacy of Community-Based Tourism as a Strategic Public Administration Initiative for Sustainable Development: A Case Study of Zamboanga City, Philippines," MPRA Paper, University Library of Munich, Germany, number 122798, Nov.
• Koukopoulos, Anastasios & Farmakis, Timoleon & Katiaj, Pavlina & Fraidaki, Katerina & Kavatha, Marina, 2024, "Apple Vision Pro: A Reddit-Based Sentiment Analysis," MPRA Paper, University Library of Munich, Germany, number 123180.
• Vladimir Zhechev & Daniela Sekulova, 2024, "Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 2, pages 1-25, DOI: 10.18267/j.cebr.343.
• Burhanudin Burhanudin & Firsta Diva Septianti, 2024, "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 5, pages 71-94, DOI: 10.18267/j.cebr.372.
• Ionut TANASE & Lucia Nicoleta BARBU, 2024, "A Study of Consumer Trust in Online Reviews and Social Media Comments in the Age of Artificial Intelligence," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1062-1075, August.
• Liem Viet Ngo & George A Shinkle & Paul G Patterson, 2024, "A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context," Australian Journal of Management, Australian School of Business, volume 49, issue 2, pages 272-289, May, DOI: 10.1177/03128962221130943.
• Yulia Evsyukova & Federico Innocenti & Niccolò Lomys, 2024, "Optimal Multiple Loan Contracting under Sequential Audits and Contagion Losses," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 743, Dec.
• Esther Calderon-Monge & Domingo Ribeiro-Soriano, 2024, "The role of digitalization in business and management: a systematic literature review," Review of Managerial Science, Springer, volume 18, issue 2, pages 449-491, February, DOI: 10.1007/s11846-023-00647-8.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Kamelia Narleva & Yana Gancheva & Yuliyan Narlev, 2024, "The Role Of Soft Skills And Maritime Education In The Digitisation Process," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 192-201.
• Hristina Georgieva, 2024, "Characteristics and analysis of the Culture and Arts sector, specifically the Performing dance sector in Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 5-13.
• Vladimir Zhechev, 2024, "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024, "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Paradigm, volume 12, issue 3, pages 279-291, DOI: 10.2478/eoik-2024-0047.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Paradigm, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• AL-HARAISA Yazan Emnawer, 2024, "Ethical Leadership and Employees’ Creativity: The Mediating Role of Organizational Pride," Foundations of Management, Paradigm, volume 16, issue 1, pages 25-40, January, DOI: 10.2478/fman-2024-0002.
• Sagan Mariusz & Sannegadu Rajesh & Pudaruth Sameerchand & Juwaheer Thanika Devi & Lamport John Matthew, 2024, "A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 60, issue 4, pages 259-271, DOI: 10.2478/ijme-2024-0027.
• Baruk Agnieszka Izabela, 2024, "Final Purchasers’ Cooperation with Offerors in Online and Offline Environments," Marketing of Scientific and Research Organizations, Paradigm, volume 51, issue 1, pages 21-52, March, DOI: 10.2478/minib-2024-0002.
• Strzębicki Dariusz, 2024, "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Paradigm, volume 51, issue 1, pages 53-68, March, DOI: 10.2478/minib-2024-0003.
• Łopacińska Karolina, 2024, "The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food," Marketing of Scientific and Research Organizations, Paradigm, volume 54, issue 4, pages 1-24, DOI: 10.2478/minib-2024-0019.
• Nowotarska-Romaniak Beata & Szczepanik Sonia, 2024, "Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland," Marketing of Scientific and Research Organizations, Paradigm, volume 54, issue 4, pages 25-48, DOI: 10.2478/minib-2024-0020.
• Gole Pedja Ašanin, 2024, "Dimensions of Corporate Governance in Public Relations Literature: A Systematic Review," Naše gospodarstvo/Our economy, Paradigm, volume 70, issue 2, pages 63-73, DOI: 10.2478/ngoe-2024-0012.
• Hani Ghamama & Haider Syed Waqar & Raza Aamir & Silva Susana C. & Dias Joana Carmo, 2024, "Digital Influencers: Catalysts for Customer Engagement and Purchase Intention," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 69, issue 2, pages 40-61, DOI: 10.2478/subboec-2024-0009.
• Donald R Lehmann & Scott Sanderude, 2024, "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, ISBN: ARRAY(0x5cba5858), May.
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Generating Growth Ideas," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Brand-Driven Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Customer-Based Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Evaluating and Selecting Growth Options," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Summary," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Evsyukova, Yulia & Innocenti, Federico & Lomys, Niccolò, 2024, "Information design with frame choice," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 24-084.

2023

• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Tatiana GAUGAȘ, 2023, "Eye-Tracking In Advertising Research: An Investigation Among Generation Z And Y Of Shock Tactics’ Effectiveness," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 2, pages 125-141, December, DOI: https://doi.org/10.53486/2537-6179..
• Rizwan Raheem Ahmed & Erum Zahoor Zaidi & Syed Hasnain Alam & Dalia Streimikiene & Vishnu Parmar, 2023, "Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 265-265, February.
• Sergeline Lakaine SOBJIO NANGMO & Barbara NABILLA MUNDAM, 2023, "L’internationalisation des PME des économies en voie d’émergence : considération du pays d’origine," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 2-1, pages 69-88.
• Nouha ANKA IDRISSI & Rachid SMOUNI, 2023, "Recours aux médias sociaux comme forme de communication stratégique des partis politiques au Maroc : Une étude théorique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-1, pages 481-503.
• Hind SBAI & Souad AL BAKALI & Hassan AZOUAOUI, 2023, "The Impact of Political Marketing Communication via Facebook on Youth Political Participation in Morocco," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-2, pages 22-43.
• Ikram AOUAD & Abdelkarim JABRI, 2023, "Le marketing politique : comprendre sa démarche et son processus," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 684-700.
• Fatima Ezzahra KHOUIAMMI & Chakib HAMADI, 2023, "Exploration netnographique des caractéristiques des e-influenceurs émergeant sur les réseaux sociaux," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-2, pages 407-431.
• Sabrine ABOUDOU & Ichraq HAMMOU, 2023, "Naviguer vers la fidélité à la marque : Le rôle de la confiance et de la construction de l’image dans la compréhension de l'effet du marketing des médias sociaux sur la fidélité à la marque," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-2, pages 655-670.
• Kamelia Narleva & Yuliyan Narlev & Yana Gancheva, 2023, "Maritime Education and New Skills in the Digitisation Process," HR and Technologies, Creative Space Association, issue 2, pages 57-72.
• Ekaterina Buzulukova & Ekaterina Lobova, 2023, "Stimulating the growth of "silver" tourism through the development of relationships and the creation of targeted communications with travellers," Population and Economics, ARPHA Platform, volume 7, issue 4, pages 103-123, December, DOI: 10.3897/popecon.7.e110202.
• Reyes-Menéndez, Ana & Ruiz-Lacaci, Nuria & Palos-Sánchez, Pedro, 2023, "Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 228-229, January.
• Da Gama, António Pimenta, 2023, "Marketing performance measurement: A model of organisational and behavioural factors," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 230-238, January.
• Reyes-Menéndez, Ana & Žiaran, Pavel & Antolín-Prieto, Rebeca & Ruiz-Lacaci, Nuria, 2023, "How eye tracking can predict consumer behaviour preferences on mobile devices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 239-254, January.
• Muñoz, Niko & Kremer, Bianca A., 2023, "The voice era: Future acceptance of digital voice assistants and how they will transform consumers' online purchasing behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 255-270, January.
• Lo Russo, Emma, 2023, "Knowing the levers to pull to measure and optimise digital marketing performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 271-282, January.
• D’Auria Stanton, Angela & Stanton, Wilbur W., 2023, "A regional comparison of the skills sought by employers for entry-level marketing analytics professionals," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 283-301, January.
• Block, Martin Paul, 2023, "Integrating datasets: Segmenting the fashion market using risk aversion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 302-313, January.
• Purba, Kristo Radion & Tan, Yee Jia, 2023, "Data-driven influencer marketing strategy analysis and prediction based on social media and Google Analytics data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 314-328, January.
• Robbins, Stewart, 2023, "`Marketing Metrics` by Christina Inge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 3, pages 329-330, January.
• Keating, Barry, 2023, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 336-336, August.
• Copulsky, Jonathan, 2023, "What's the story with marketers and data storytelling? An educator's perspective," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 337-344, August.
• Qin, Vivian & Pauwels, Koen, 2023, "Upper funnel ad effectiveness and seasonality in consumer durable goods," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 345-352, August.
• Vroegrijk, Mark, 2023, "How brand mentions in television advertising affect consumer attention, recall and evaluation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 353-366, August.
• Stanton, Angela D'Auria & Stanton, Wilbur W., 2023, "A regional comparison of the skills sought by employers for entry-level data scientists, data analytics, business analytics, marketing analytics and digital analytics professionals," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 367-388, August.
• Gupta, Sahil & Kapoor, Komal & Sharma, Geeti & Malik, Nishtha, 2023, "Modelling the influence of teenagers' shopping motivation on their intention to purchase sports merchandise: A perspective from an emerging economy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 389-403, August.
• Leiria, Manuel & Dematos, Nelson & Rebelo, Efigénio, 2023, "Customer loyalty in the insurance industry: From traditional to analytical marketing — a bibliometric analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 404-422, August.
• Kaur, Talvinder & Bedi, Sarbjit Singh, 2023, "Exploring the factors of social media communication and their impact on online corporate brand image," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 8, issue 4, pages 423-439, August.
• Sterne, Jim, 2023, "Data democratisation requires literacy and fluency for proficiency," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 23-29, June.
• Crisp, Dakota & Kristo, Matt & Everest, Courtney & King, Jenna & Brehmer, Emily & Barnes, Danielle & Prantner, Jonathan, 2023, "Qualifying control data with propensity score matching," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 30-38, June.
• Patil, Pranav, 2023, "What is the right set of technologies and techniques to effectively analyse marketing effectiveness?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 39-44, June.
• Ament, Leslie, 2023, "Applied marketing analytics: Vital to resolving challenges," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 4-7, June.
• Suárez, Sergio & Reyes-Menendez, Ana, 2023, "Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 45-53, June.
• Chen, Chien-Chung & Chen, Hong & Liu, Yan, 2023, "Using MASEM to explore the psychological mechanisms linking salespeople's job satisfaction and performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 54-72, June.
• Qin, Vivian, 2023, "Lengthen your attribution window: Which digital ads have most long-term impact?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 73-83, June.
• Cutler, Kelly, 2023, "ChatGPT and search engine optimisation: The future is here," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 9, issue 1, pages 8-22, June.