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Content
September 2024, Volume 9, Issue 2
- 100-101 Editorial
by Beckett, Simon
- 102-113 Shared equity leadership: Working collaboratively to achieve DEI fundraising priorities
by Coates, Alyssia
- 114-121 From innovation to impact: Establishing a pre-exit philanthropy programme at Imperial College London
by Martin, Kristin & Flew, Sarah
- 122-135 The future of funds management: Collaborating to build the tools and processes to meet emerging needs
by Rouse, Aaron
- 136-148 How University of Warwick successfully united its development and alumni engagement functions
by Crowley, Andrea & Lloyd, Natalie & Lindley, Ruth
- 149-159 A postgrad marketing journey: How University of Limerick created and implemented its first university-wide postgraduate marketing campaign
by Mccormack, Eleanor
- 160-170 Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff
by Phillips, Carrie & Jones, Stephanie
- 171-186 Cultivating a community from collaboration: The secret to a strong vertical video strategy and system
by Meffe-Baccarella, Angelia & Rempel, Shauna
- 187-193 Workplace inclusion in higher education philanthropy
by Mckee, E. John
June 2024, Volume 9, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-15 Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment
by Ledeboer, Brooke E. & Miltenberger, Jennifer R. & Powell, Keith & Shearer, Don
- 16-24 Analysing a campaign as a lens to the future: A case study
by Brown, Paul & Morgan, Austin
- 25-38 Branding a new university: The development of Atlantic Technological University's brand identity
by Duffy, Seán
- 39-50 Strategic collaboration: Using multimedia projects to inspire giving and steward donors
by Eburg, Jennifer & Hodgkins, Matthew & Merritt, Grace & Van Sambeck, Michael
- 51-59 From legacy systems to modernisation: A case study on migrating to a new customer relationship management system
by Elsberry, Christian & Price, Trevor
- 60-69 The age of personalised video: Driving enrolment at Villanova School of Business
by Toner, Cathy J. & Allen, Monica
- 70-84 No dollar left behind: Leveraging major gifts during days of giving
by Gigliotti, Kate & Levante, Shela
- 85-94 FURst Aid: Advancement opportunities from hybrid public outreach series
by Odegaard, Jens
March 2024, Volume 8, Issue 4
- 304-305 Editorial
by Beckett, Simon
- 306-314 So you are stuck in a silo? How the University of Calgary Prospect Research and Prospect Management team is helping to solve the challenges of silos one report at a time
by Smolak, Dana
- 315-330 Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well
by Cooper, Monica D.
- 331-344 Fostering effective collaboration between faculty and marketing staff for institutional success
by Micu, Anca C.
- 345-354 Integrating social media advertising into Giving Day fundraising
by Briner, Sean & Reed, Noelle
- 355-370 Creating and measuring impact through customer relationship management and master data
by Krannila, Ville & Lahti, Katja
- 371-384 Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model
by Miner, Erica & Ignarri, Courtney & Wolford, Margaret
- 385-395 Designing and communicating higher education DEI strategies and tactics in a polarised political landscape
by Hill, Ronald & Mady, Sarah & Merida, Stacy
December 2023, Volume 8, Issue 3
- 200-201 Editorial
by Beckett, Simon
- 202-214 Divesting from Facebook and Instagram
by Cassel, Andrew
- 215-225 How to connect with your parent audience: Duquesne University's implementation of a strategic family communications platform
by Swisher, Patty & Jackson, Tracy & Smith, Jennifer
- 226-238 The next chapter: How Ryerson University became Toronto Metropolitan University
by Forbes, Michael & Vandermaas, Johanna & Benner, Karen
- 239-256 Visualising data for prospect identification and donor metrics
by Stabb, Joseph & Marcason-Tolmie, Emily
- 257-268 Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’
by Morales, Lymari & Powder, Jackie
- 269-281 Facets of advancement services: Avoiding silos in the pursuit of institutional advancement
by Mitchell, Pamela
- 282-295 (Re)imagining giving societies: The case study of Moravian University
by Breckinridge, Robert E. & Smith, Luke & Weaver, Jessica & Zondag, Marissa
October 2023, Volume 8, Issue 2
- 100-101 Editorial
by Beckett, Simon
- 102-108 Leading change: Building a resilient development office through succession planning
by Traub, Alison & Golding, Ben & Laur, Lauren
- 109-122 Engaging parents and families: They are an audience too
by Garrido, Sonia
- 123-140 Maximising the life of your content on social media through repurposing
by Pugh, Blaine & Cowan, Brittany & Holts, Chelsey & Rudenko, Jane
- 141-153 Raising the donor ambition: From major to mega gifts
by Little, Heather & Mitchell, Lisa
- 154-164 Using social media to prevent ‘melt’ in the virtual era
by Rao, Chay & Afrin, Sabiha
- 165-183 Transitioning international student scholars to dedicated alumni volunteers and advocates
by Protopapa, Kyriaki
- 184-193 A commitment to diversity, equity and inclusion: A seven-sector framework to transform higher education access, success and completion
by Reece, Anton & Emmons, Lee
August 2023, Volume 8, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-17 Fundraising from couples: New research on how households make giving decisions
by Ackerman, Jacqueline & Sager, Jeannie Infante
- 18-29 Making the save: How 40 hockey players funded a new clinical trial (and the team that made it happen)
by Siebert, Michael & Rose, Brooke
- 30-46 Similar but different: How University College Cork created a brand identity for Alumni and Development (and brand value for the wider university)
by Mcsweeney, Kate
- 47-59 Competitors on the court, collaborators in the world: How two universities teamed up during the Final Four
by Holts, Chelsey & Moushon, Morgan
- 60-68 Bridging the brand content divide: The cross-departmental collaboration that created institutional best practice and a high-performing website
by Mishler, Jeremy & Hazen, Eric
- 69-75 Reimagining trust fundraising: Taking a major donor approach to cultivation
by Lock, Peter & Robinson, Lyndsey
- 76-85 Listening: A way to improve university reputation and governance
by Fernández-Gubieda, Santiago & Rojas, Ángel
- 86-95 Developing a successful content strategy with a small team and budget
by Karol, Kristofer & Schimizzi, Marco
August 2023, Volume 7, Issue 4
- 308-310 Editorial
by Beckett, Simon
- 311-321 Shifting the donor landscape paradigm: Strategies for increasing engagement and philanthropy among donors of colour
by Coates, Alyssia & Gatling, Ladaniel
- 322-335 Designing an alumni strategy in a complex organisation: A multilevel approach
by Kruydt, Marie-Aline
- 336-344 Breaking down barriers between brand and enrolment marketing
by Denker, John & Harper, Christie
- 345-350 Unleashing women's philanthropy
by Campbell, Cannie & Clifford, Sean
- 351-361 How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement
by Akin-Aina, Temi & Piccirelli, Olivia
- 362-371 Giving Day: Conducting a symphony or herding cats?
by Ayrea, William & Smilde, John
- 372-381 Quantifying volunteer impact: Challenges and recommendations
by Mckee, Elizabeth
- 382-400 A content analysis study exploring the marketing messages communicated to prospective female law school and MBA students
by Gardiner, Paige & Droubay, Madison J. & Droubay, Dalton J.
December 2022, Volume 7, Issue 3
- 212-213 Editorial
by Beckett, Simon
- 214-223 Going live: Transforming virtual programming through social media
by Violante, Carissa & Stevens, Stefanie
- 224-235 Enhancing fundraising performance through pipeline-based goal setting
by Harrell, Katie
- 236-248 A framework for building more inclusive marketing and communications content
by Stenlund, Becky & Jensen, Katie
- 249-260 Quality assurance in gift agreements
by Livingston, Serena R.
- 261-272 Collaborating with research: Leveraging government grants to increase industry support
by Bowman, Josh & Treloar, Stephanie
- 273-291 Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand
by Nazione, Samantha & Clark, Melissa & Rewis, Nancy
- 292-298 How higher education marketers should think about mental availability: A framework for graduate enrolment growth
by Huebner, Christopher
August 2022, Volume 7, Issue 2
- 112-113 Editorial
by Beckett, Simon
- 114-124 The path to Stewtopia: Building a university-wide stewardship programme
by Jones, Tana & Miller, Andrea L.
- 125-135 #RSM24 — Lessons learned from planning 30 global events on one day
by Woods, Karen & Haag-Mikec, Meta & De Ruyter, Marijke
- 136-144 Coronavirus communications and the college president's power to calm campus
by Sumner, Wes
- 145-157 Dementia and professional fundraising: What to know and what to plan
by Hyppa-Martin, Jolene & Hofmann, Robert & Mccollar, Lani
- 158-168 The new normal of alumni volunteering
by Southern, Leah
- 169-179 `Bump It Forward`: How a campaign challenged our fundraising status quo
by Brady, Karen
- 180-187 Case study: The shift from in-person to virtual Homecoming and how to create a trending success
by Andreana, Lisa & Frangakis, Steve
- 188-205 Leveraging stakeholder engagement to reconstitute a diverse business advisory council
by Sims, John A. & Wiggins, Roy A.
June 2022, Volume 7, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-20 Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni
by Mckinnon, Sarah
- 21-33 Taking control of the trolls: Crisis and social media management strategies
by Mendoza, Victoria
- 34-50 ‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education
by Szustaczek, Christine
- 51-62 Packaging degree programmes to drive demand
by Trierweiler, John & Sejpal, Kinnari
- 63-76 China’s university fundraising and institutionally related foundations: Development, current status and challenges
by Gao, Yang
- 77-85 Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at the University of Illinois System
by Adams, Tara & Pomonis, Anthony
- 86-95 Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal
by Cooper, Dale & Gurr, Jemma
- 96-106 Be here from anywhere: Creating and launching the Bucknell Virtual Experience
by Kift, Brandy & Mallett, Leah
March 2022, Volume 6, Issue 4
- 309-310 Editorial
by Beckett, Simon
- 311-324 Elevating an institution’s reputation with a meaningfully distinct brand narrative
by Bohling, Timothy R. & Sender, Sol
- 325-337 Harnessing data to strategise for digital endowment reporting
by King, Tommy & Wasilewski, Kristy & Thomas, Sarah
- 338-350 University selection: Rational and emotional aspects of the decisionmaking process
by Renwick, Charlotte
- 351-362 To endow or not to endow? A question of Shakespearean proportions facing higher education today
by Gibert, Lisa
- 363-372 Technical debt: What it is, how it limits you and what you can do to manage it
by Amherst, Christopher
- 373-380 Two methods for motivating faculty giving
by Duke, Anne & Poff, J. Kent
- 381-392 Descriptive, predictive and prescriptive analytics, simplified
by Martinez, Michael & Rodriguez, Yolanda
- 393-410 Examining the effects of K-8 mergers on brand awareness and fundraising using a mixed-method research design
by Cronin-Gilmore, Julia & Hammond, Helen G.
December 2021, Volume 6, Issue 3
- 208-209 Editorial
by Beckett, Simon
- 210-220 Endowment reporting: Reducing time, staff and budget while enhancing quality, quantity and donor satisfaction
by Hyle, Micah & Smith, Rachel
- 221-228 Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size
by Kesterson, Juliette
- 229-241 Reimagining research promotion: How to maintain visibility and momentum through an integrated approach
by Gluck, Molly
- 242-256 Retention marketing: Higher education’s new frontier
by Mcdaniel, Andrew & Vaughn, Jenn
- 257-267 Great storytelling: Best practices for advancement
by Mcdowell, Kate & Miller, Deborah
- 268-278 Neurodesign: An emerging design discipline that can be used to boost the performance of enrolment and fundraising marketing communications
by Kohl, Deborah & Zapata, Andrés
- 279-300 Two birds with one programme: How business schools can support their entrepreneurial stakeholders and generate new revenue
by Sims, Jr, John A. & Wiggins, III, Roy A.
September 2021, Volume 6, Issue 2
- 112-113 Editorial
by Beckett, Simon
- 114-127 What’s next for real-time COVID-19-era marketing?
by Angelo, Toni & Umberger, Katie & Cruikshank, Dana & Partridge, Steve
- 128-137 What does good engagement and communication with your major gift prospect community look like in the COVID-19 era? Ask your donors
by Haworth, Mary
- 138-145 Reporting on donor intent to impact campus spending
by Adler, Liz & McBratney, Shannon
- 146-156 Building a data management system
by Kubala, Alison
- 157-163 The opportunities and challenges of moving to a virtual events programme during a global pandemic
by Whaley, Joanne
- 164-179 A process for developing effective gift documentation: Considerations in working with donors and gift officers
by Meyers, Debbie
- 180-190 Diversifying donor bases for higher education institutions
by Lobato, Milagro ‘Misa’
- 191-200 Building relationships with audience-centric communications
by Turcio, Allison
June 2021, Volume 6, Issue 1
- 5-6 Editorial
by Beckett, Simon
- 7-23 Why students don’t read your e-mails: A critical look at how university email communications guide or confuse students through the student experience and the COVID-19 pandemic
by Mcmahon, Jenny
- 24-36 Marketing in the time of coronavirus: Lessons learned at the University of Glasgow
by Sandison, Rachel
- 37-47 Integrated editorial planning at the University of Georgia
by Gleason, Jan & Trevor, Greg
- 48-56 Alumni participation in an online COVID-19 course for first-year and transfer students
by Kibble, Danny & Jones, Jennie & Wilson, Anne M.
- 57-72 Data governance in the world of constituent relationship management
by Callaghan, Therese
- 73-83 Higher education: Using academic innovation and student engagement to differentiate your brand in challenging times
by Lambert, Sheri & Lavin, Amy
- 84-92 Stewarding major donors: Why is it important and how to do it well
by Muscatelli, Annarosa
- 93-106 Why wait? Benchmarking student philanthropy programmes: A closer look at effective programmes and why we should act now
by Holloway, Amy Harrell
March 2021, Volume 5, Issue 4
- 312-313 Editorial
by Beckett, Simon
- 314-322 Making the leap: Expanding a traditional stewardship team into a full-service donor relations and engagement shop
by Armstrong, Melanie
- 323-334 Twitch for higher education marketing and communications: Creating a presence in the gaming world
by Cassel, Andrew
- 335-346 Incorporating an annual giving campaign into the academic curriculum: A guide to getting started
by Dipalma, Sonya R.
- 347-356 Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health
by Dobies, Tony
- 357-372 Opportunities for student influencer marketing strategies
by Rolfs, Megan
- 373-382 Strengthening alumni volunteer relations at colleges and universities
by Schanz, Jeffrey M.
- 383-391 Creating a university-branded animated GIF library
by Stansel, Jon-Stephen
- 392-402 Beyond the inbox: Maximising digital platforms for media relations success
by Brown, Sunni
- 403-412 ‘Science of’ events as a means of alumni engagement
by Samide, Michael J.
December 2020, Volume 5, Issue 3
- 208-209 Editorial
by Beckett, Simon
- 210-223 Engaging your diverse alumni: Designing a new approach
by Marshall, Ivana & Lowe, Katie & Wilkins, Valerie
- 224-228 Marshalling external resources in times of crisis
by Gatling Ii, Ladaniel
- 229-242 Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme
by Regan, Kristen & Owens, Tracy
- 243-256 Building a better portfolio: A systematic strategic approach to optimisation and qualification
by Brackett, Hawken & Foster, Nick & Pyle, Jenny Wells
- 257-273 Storified! How Capilano University celebrated its 50th anniversary
by Miles, Victoria
- 274-285 The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns
by Huebner, Chris
- 286-292 The myth of relationship building
by Walker, B. Seth
- 293-304 A guide to research storytelling: Strategies for increasing reputation and affinity
by Aalbers, Emily
September 2020, Volume 5, Issue 2
- 100-101 Editorial
by Beckett, Simon
- 102-110 Case study: Deepening alumni and donor relationships with legislative advocacy
by Acitelli, Courtney
- 111-125 From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification
by Bullock, Lisa & Liu, Mingxia & Schuurman, Betsy
- 126-135 ‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context
by Heiskanen, Teppo
- 136-151 Texas Christian University: From great to the greater good
by Barkow, Stephanie & Mueller, Gary & Syler-Jones, Tracy
- 152-161 Creating a tribe for social media storytelling and brand co-creation at small higher education institutions
by Powell, Dianne Frances D.
- 162-172 Communications planning: What it is, why it is important and how enrolment management marketers can apply it
by Huebner, Chris
- 173-189 Assessing buyer behaviour triggers and marketing messages for online education college admission webpages
by Gardiner, S. Paige & Olt, Phillip A.
- 190-202 Smart planned giving strategies: How to distil 30 years of research into a planned giving programme
by Neitzel, Margaret F. & Finney, Sarah B. & Dale, Elizabeth J.
June 2020, Volume 5, Issue 1
- 4-5 Editorial
by Beckett, Simon
- 6-14 Breaking down university silos to build an innovative principal giving programme
by Calvert, Lisa D. & Hollenbeck, Cynthia J. & Miles, Victoria & Winfree, Nickole
- 15-26 Cultivating marketing excellence across a decentralised campus environment
by Csada, Mona & Lawrence, Kim
- 27-40 ‘Pull’ more than ‘push’ for organic alumni development
by Cooper, Mary Kay & Lewis, Amy C. & Ford, Weixing
- 41-51 Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh
by Richards, Melissa Farmer & Koelling, Alexia & Ostroth, Amy
- 52-61 Putting students at the heart of marketing efforts to enhance impact
by Edwards, Martyn
- 62-72 The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley
by Grant, John & Jung, Lisa & Chicoine, Harriet
- 73-91 Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions
by Collins, Carrie
March 2020, Volume 4, Issue 4
- 308-309 Editorial
by Beckett, Simon
- 310-320 Western Engaged: Designing a fully integrated, campuswide alumni engagement model
by Bengtsson, Jeniene & Badgett, Frances & Dewees, Deborah
- 321-331 The leveraging value of celebrating a university’s centennial
by Barr, Mary G. & Corvino, Lori
- 332-339 By millennials, for everyone: Creating fierce advocates
by Neuhart, Shelly & Rupp, Hailey
- 340-352 What is a Chanticleer? Telling the university story when the nation is watching
by Plate, William & Glass, Lindsi
- 353-363 Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation
by Szustaczek, Christine
- 364-372 An engagement scoring model for regional networks
by Holland, Alyssa & Meagher, Megan
- 373-383 Managing social media content and distribution with a limited team
by Nicholson, Shannon
- 384-393 Using Google Analytics to tidy up content
by Englert, Amanda
- 394-405 Keeping top fundraisers: Factors that influence the retention of high-performing gift officers
by Linde, Nicholas M. & Uran-Linde, Kasey R.
December 2019, Volume 4, Issue 3
- 212-213 Editorial
by Beckett, Simon
- 214-228 Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users
by Visen-Singh, Anju
- 229-238 A name with no body: The search for a school mascot case study
by Hamula, Scott R.
- 239-250 Reflections on a rebrand: From a campus divided to a unified university
by Bugg Holloway, Betsy & Williams, Laine
- 251-266 Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition
by Howes Spiro, Deanna & Puto, Christopher P. & Hayes, Tom
- 267-277 Folio: A case study in brand journalism
by Tam, Jacqui & Proulx, Michel
- 278-287 Growing enrolment through partnerships
by (Cindy) Gallatin, Cynthia & Van Oss, Vincent
- 288-295 Alumni programming in the age of technology
by Johnson, Jacquelyn
- 296-302 How viral video can spark media attention
by Sumner, Wes
September 2019, Volume 4, Issue 2
- 104-105 Editorial
by Beckett, Simon
- 106-117 The iterative process of staying relevant in measuring alumni engagement
by Bangs, Colleen
- 118-134 A career mentoring tale: A story of assumptions, assessment and action
by Forseille, Susan & Olynyk, Arlene & Hamilton, Kristen
- 135-149 Storytelling: A comprehensive, integrated outcomes-focused strategy
by Dediemar, Jeanette & Franco, Lesli Cartaya
- 150-164 Funding advancement growth: Taking control of your own destiny
by Fardy, Peter
- 165-174 Higher education, social media and an era of emergencies: Tools for managing communication minefields
by Ouellette, Michelle M.
- 175-184 Alumni affinity group models
by Schanz, Jeffrey M.
- 185-205 Are there differences between traditional and nontraditional alumni donor motivations?
by Kubasek, Stephen & Clayton, Russell
June 2019, Volume 4, Issue 1
- 4-5 Editorial
by Unknown
- 6-20 The Mammoth: A new mascot for Amherst College
by López, Amanda Rivera & Nartowicz, Carly
- 21-27 Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia
by Todd, Jeff
- 28-41 New donor stewardship: Using marketing automation to deepen engagement
by Baker, Shelly
- 42-50 Putting it together: Solutions-based collaboration to unite teams in higher education
by Fleming, Tara & Becker, Rich & Buhrmaster, Melanie & Foderingham, Winsome A.
- 51-62 A latte collaboration: Building a campus social media community over coffee
by Skordas, Stephanie & Snedeker, Lisa
- 63-75 Spring back to campus: Unique campus events for top prospects
by Gomes, Allison & Keedy, Ashley
- 76-98 Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good
by Gardiner, Paige
March 2019, Volume 3, Issue 4
- 308-309 Editorial
by Beckett, Simon
- 310-315 Achieving a better balance: Building the ‘translational’ business school and university
by Werther, Guntram F. A.
- 316-324 The rise of, and need for, video in social media marketing
by Karol, Kristofer & Norman, Clayton
- 325-339 Using RFM segmentation to support alumni reunion fundraising
by Orange, John & Sharif, Selim & Uviedo, Cynthia
- 340-350 The art of the digital proposal: Bring your fundraising cases to life
by Manning, David & Shough, Noelle
- 351-359 Integrating text messaging into a comprehensive crosschannel marketing strategy
by Sibley, Nicole
- 360-373 Reflections on a Finnish university of applied science’s branding strategy in the international education market
by Hyde-Clarke, Nathalie
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