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Building a data management system

Author

Listed:
  • Kubala, Alison

    (Data Specialist, University of Central Florida, USA)

Abstract

The University of Central Florida Foundation (UCFF) will serve as a case study for this paper as it describes the steps necessary to create, implement and maintain a comprehensive data programme. Several key building blocks are needed such as setting goals, evaluating resources, garnering leadership support and documenting data standards. In-depth detail is provided on how to create a comprehensive data calendar to track incoming data and data audits. Information is also shared on creating a successful Data Governance Committee structure. Building internal and external relationships is key to data enrichment and the paper will discuss how to select the right vendor. A programme cannot be built overnight, but by using these steps, the framework can be created for long-term maintenance and growth.

Suggested Citation

  • Kubala, Alison, 2021. "Building a data management system," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 146-156, September.
  • Handle: RePEc:aza:jeam00:y:2021:v:6:i:2:p:146-156
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    More about this item

    Keywords

    data management; data audit; data enrichment; data governance; vendor selection;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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